Sports PR Lecture, 10-20

Sport PRLecture: 10.20.15

University of CincinnatiBy Jackie Reau

Writing Quiz

Writing Quiz

20 Point Quiz

Write a lead for a game wrap with the following information:

-Cincinnati Bengals defeated the Buffalo Bills-The final score was 34-21-The game was played before a sold-out crowd at Ralph Wilson Stadium in Buffalo-The Bengals are now 6-0 with an upcoming BYE week-Andy Dalton led the team with 243 passing yards (22/33 passing) and three touchdowns

Crisis Communications

1. Tell the truth within legal limits2. Ramifications of the issue3. How the issue will not happen again4. Complete an internal audit to stem the issue, culture5. Communicate to internal and external audiences

Crisis Communications:

Write a statement from UL

http://espn.go.com/espn/otl/story/_/id/13927159/former-louisville-cardinals-basketball-players-recruits-acknowledge-stripper-parties-minardi-hall

FC Cincinnati Class Presentations

Groups Project Teams & Presentation Dates

#1: Brandalik, Dadey, Dearwester, Dinkelacker-November 17

#2: Dowd, Fricke, Hall, Helton, Henderson-November 17

#3: Huber, Kearns, Kimmel, Martin, Meyer-November 24

#4: Mitsch, Neubert, Phillips, Poston-November 24

#5: Schwiebert, Stewart, Trentman, Weinberg-December 1

#6: Wilhelm, Wilson, Wirkus, Scarberry-December 1

Groups Project Assignments#1: Community Introduction of Coach Harkes#2: Charity Event for the Team to support the American Heart Association#3: Campaign to reach UC students to buy season tickets#4: Campaign to reach local youth soccer teams to buy single game tickets#5: Campaign to reach local businesses to buy premium seats#6: Campaign to cross promote games with local pubs to sell tickets and create fan communities

Groups Project Expectations*Full team participation*A PR Plan using the Planning Outline discussed in class*Working knowledge of Campaign and Elements *A minimum of three tactics*Creativity*Written report, verbal presentation with PowerPoint

Public Relations Planning

Objective Target Audiences (internal and external)Key Messages for Each AudienceTacticsTimeline of Activity/Responsible StaffBudgetMeasurement

Press Conference Assignment500 word typed essay after watching video: why was the press conference held, who was the spokesperson, what were three key messages, was the tone of the press conference positive.

How would you have improved the overall press conference?

Due in Class: October 27

Video of Press Conference: USC’s Pat Haden

http://www.usctrojans.com/blog/2015/10/haden-press-conference-1.html

Press Conference Assignment

Excused:KimmelDinkelackerDearwesterSwan

Next Class: Meet Dan Rossetti