Startup Weekend in Japan 説明会資料

Startup Weekend & MVP

LEE @ 090 3900 1684leedongyol@startupweekend.org

HELLOmy name is

特定非営利活動法人Startup Weekend

気軽に連絡下さい！まずはお会いに参ります！

Startup Weekendとは“あなたを起業家にする５４時間

150/80/33(3+4)/35/8/16

Event Locations:•150 cities in the US and Canada•80 cities in Europe •33 cities in Asia (7 cities in Japan)•35 cities in Central and Latin America•8 cities in the Middle East •16 cities in Africa

10000+130/5=1

Global Entrepreneurship

Week 2012

参加者１万名以上、１３０都市以上（日本は５都市：仙台、東京、京都、大阪、福岡）、そこから一の優勝チーム

Startup Weekend & MVP

Startup Weekend & PROTOTYPE

Startup Weekend & PROTOTYPE

Startup Weekend & MVP

Startup Weekend & PROTOTYPE

Startup Weekend & MVP

Let’s see the example of

Yoshida San.

Goal is this!

夢なき者に理想なし、

理想なき者に計画なし、

計画なき者に実行なし、

実行なき者に成功なし。

故に、夢なき者に成功なし。

吉田松陰

吉田松陰

Building a web business with advertisement revenue model.

夢なき者に理想なし、

理想なき者に計画なし、

計画なき者に実行なし、

実行なき者に成功なし。

故に、夢なき者に成功なし。

This example is...

夢なき者に理想なし、

理想なき者に計画なし、

計画なき者に実行なし、

実行なき者に成功なし。

故に、夢なき者に成功なし。

吉田松陰 Let’s build this Ad

business! Start!

And 2 days later...

Yoshida San was still doing these...

夢なき者に理想なし、

理想なき者に計画なし、

計画なき者に実行なし、

実行なき者に成功なし。

故に、夢なき者に成功なし。

吉田松陰

夢なき者に理想なし、

理想なき者に計画なし、

計画なき者に実行なし、

実行なき者に成功なし。

故に、夢なき者に成功なし。

吉田松陰

夢なき者に理想なし、

理想なき者に計画なし、

計画なき者に実行なし、

実行なき者に成功なし。

故に、夢なき者に成功なし。

吉田松陰

夢なき者に理想なし、

理想なき者に計画なし、

計画なき者に実行なし、

実行なき者に成功なし。

故に、夢なき者に成功なし。

吉田松陰

① ②

③ ④

PROTOTYPEPROTOTYPE

What are you doing?

Tweaking Features(to make a satisfying product...)

For what?

To test customers’ reactions.

(by Dogfooding / Roleplaying as a customer...)

You don’t have any customer

yet!

Oh. Cr*p!

夢なき者に理想なし、

理想なき者に計画なし、

計画なき者に実行なし、

実行なき者に成功なし。

故に、夢なき者に成功なし。

吉田松陰 Once again! Build

this Ad biz! Go!

& You start from here!

吉田松陰

Oh. Cr*p! But yea!

Try MVP now.Find who

value what!

And 1 hour later...

My 1st hypothesis is I can write a heart

moving message and people will love it to

buy.

And 2 hours later...

Yoshida San made his 1st MVP...

吉田松陰

夢　→　理想理想　→　計画計画　→　実行実行　→　成功＝　夢　→　成功

MVP #1

吉田松陰

夢　→　理想理想　→　計画計画　→　実行実行　→　成功＝　夢　→　成功

MVP #1

To find the 1st customer who will paywith the currency of his/her Attention or Money!

Based on my 1st hypothesis,

I made a message and the banner slots.

And 3 hours later...

OK. give me one slot. I will pay ¥1 ...

吉田松陰

夢　→　理想理想　→　計画計画　→　実行実行　→　成功＝　夢　→　成功

¥

MVP #1 worked

吉田松陰

夢　→　理想理想　→　計画計画　→　実行実行　→　成功＝　夢　→　成功

will pay ¥1 per PV(Page View) for small banner slot.

My 1st hypothesis was proved as TRUE!

I won 1st paying customer.

MVP #1 worked

Got 1 paying customer! Yea!

And 4 hours later...

And the 1st customer gives feedback like

this...

I believe more users will show up,

if you were credible.

So I went to take a photo of myself. And did some photoshop

on it! And ...

And 6 hours later...

吉田松陰

MVP #2夢　→　理想理想　→　計画計画　→　実行実行　→　成功＝　夢　→　成功

吉田松陰

MVP #2夢　→　理想理想　→　計画計画　→　実行実行　→　成功＝　夢　→　成功

MVP#2 is for testing bigger market.

“The photo will boost the credibility of mine!And it will lead to more users. And more users will lead to more customers.”

2nd Hypothesis is...

PV went up!OK. I found

the right track!Wanna more!

And 12 hours later...

Feedbacks from users sayit’s not Japanese at all. & who keep complaining

same problem are huge.

It seems the most users of mine

are Japanese! Let’s fix their problem

for them!

And 24 hours later...

吉田松陰

MVP #3夢なき者に理想なし、

理想なき者に計画なし、

計画なき者に実行なし、

実行なき者に成功なし。

故に、夢なき者に成功なし。

吉田松陰

MVP #3夢なき者に理想なし、

理想なき者に計画なし、

計画なき者に実行なし、

実行なき者に成功なし。

故に、夢なき者に成功なし。

MVP#3 is for testing the most fitted market.

“My product fits to the Japanese market. And it is viable for this business for now.”3rd Hypothesis is...

And 54 hours later...

“Thanks to my MVPs & the tests with them,

I’ve got the datas prove that I’m still on the right track & found my market to fit in & making revenue from it!”

“Small but viable start for me!”

And that was the end of the story of

Yoshida San.Doing MVP took less than 54 hours to prove your business idea.

...In near future

My growth graph became flat.

What to do for more bigger pie?

← Your paying customer by far: 1

And he pivoted into this!

夢なき者に理想なし、

理想なき者に計画なし、

計画なき者に実行なし、

実行なき者に成功なし。

故に、夢なき者に成功なし。

吉田松陰

MVP #4

夢なき者に理想なし、

理想なき者に計画なし、

計画なき者に実行なし、

実行なき者に成功なし。

故に、夢なき者に成功なし。

吉田松陰

MVP #4

MVP#4 is an offline photo business.

“The data says offline photo business is the market we will fit better.”4th Hypothesis is...

Finally he found a successful

business model.

And with a born of successful business

model & validation for the market to fit,

Followers come.

Like this!

MVP #1 of Mr.Follower

I HEAR AND I FORGET

I SEE AND I REMEMBER

I DO AND I UNDERSTAND- onfuciusc

Summary

MVP

PROTOTYPE

Build MVP as soon as possible.& Measure your core value and target markets with your MVP. & Learn from it as fast as possible.

MVPPROTOTYPE

Market

1

zero

?

MVP

PROTOTYPE?is

MVP

PROTOTYPE?is

MVP

PROTOTYPEis NOT

MVP

PROTOTYPEis NOT

MVP is Minimal Viable Product.

Finding MVP for your market is

your job to do.For it, you do

rapid prototyping.

Startup Weekend is one of the best place

ever I’ve known to practice this

“Finding MVP & your Market”.

次は本番イベントであいましょう！　　　　　　　　　１１月９日 　 大阪、仙台、福岡　　　　　　　１１月１６日　東京、京都

LEE @ 090 3900 1684leedongyol@startupweekend.org

HELLOmy name is

特定非営利活動法人Startup Weekend

気軽に連絡下さい！まずはお会いに参ります！

“あなたが起業家になる５４時間” ＃swjapan

& YOU