The week sudhir sip presentation

Sales Marketing and Promotion of

Magazine

Presented By:-Sudhir Kumar

OBJECTIVETo sell the Subscription of THE WEEK Magazine.To find out what are the thinking of the

customers about THE WEEK magazine. To get feedback from customers about THE

WEEK Magazine.To study the market opportunities for THE

WEEK magazine so that its sell can be increase.

To study that the readers of THE WEEK magazine are satisfied or not. 

Try to understand the reason behind the decline of sales of magazines.

Managing Editor

Philip Mathew

Categories Newsmagazine

Weekly

Circulation 2,04,429

Publisher Jacob Mathew

Founder K.M. Mathew

Year founded 1982 

COMPANY PROFILE

First issue 26 December 1982

Company Malayala

Manorama

Country India

Based in Kochi

Language English

Website www.the-week.com

CONT…

ABOUT THE WEEK

THE WEEK is an Indian weekly  newsmagazine published by The 

Malayala Manorama Co. Ltd. The magazine is published from Kochi  and is currently printed

in Delhi, Mumbai, Bangalore and Kottayam. According to the Audit Bureau of Circulations, it is the largest selling English newsmagazine in India. Basically There are two competitior of THE WEEK, India Today and Outlook.

STRENGTH

Exclusive photography and articles, THE WEEK does not copy the content from internet and paste in its magazines. THE WEEK has well organized and experienced

man power, which approach directly and indirectly as well, to the readers.

THE WEEK has set up its own strong distribution channel, which circulate 1.5 million copies in INDIA.

THE WEEK is known for its range of magazines, subscription offers (also available with internet edition) and on the spot delivery of the gifts which one cannot ignore.

WEAKNESS

Slow Processing : It takes four weeks in delivering first copy of the subscriber and two weeks in case of address change.

If gift is not delivered by the executive then THE WEEK takes two months of time in delivering the gift.

OPPORTUNITY

THE WEEK can increase its product line by launching three new magazines, related to auto industry, magazine for beauty parlours exclusively and THE WEEK technology these three can increase the market share of THE WEEK. THE WEEK has an opportunity to promote its magazines at international level with international edition.

THREAT

Strong competition : number of International Brands are coming to India and competing

for the market share by increasing the product line.

Perception of Readers : THE WEEK favours Congress party and does not write anything against the party.

PRODUCT PROFILE

Cont…

SUBSCRIPTION DETAIL

Offered Cost “Rs. 380”26 Issues of “THE WEEK”

9 Issues of “THE

HEALTH “FreeManorama Year Book 2012

worth Rs. 170/-Britannica Encyclopedia CD

worthRs. 695/ Saving Rs. 440/-

Sales From Different Sector

25%

40%

15%

3%

17% DoctorBankCoachingAdvocateOthers

THE WEEK magazine is not very popular in Lucknow.

In Public Sector there are few people who read English magazine like THE WEEK.

Most of the people prefer Subscription over Retail Sale.

The vendors used to provide the magazine on 50 Rs Rental.

FINDINGS

Cont…

People come up with different excuses if they don’t want to buy magazine like:

i. I don’t have time to read magazine.ii. Come after two or three days.iii. My schedule is so busy.iv. Why should I read magazine when I

am getting everything on TV and Internet.

v. You people don’t send magazine on time

Came to know about making Sales presentation.

Came to know about Customer Behaviour.Understand the importance of Group Co –

Ordination In Sales we should never give up. I knew how to handle myself in Stress.Knew that we should make different approach to different Customer.

LEARNINGS

RECOMMENDATIONS

The company should check out their courier services .

The company should give much emphasis on incentive schemes and more margin of profit.

The company should focus on its POP that is point of purchase.

The company should focus on Social Media Marketing like Facebook, Orkut etc.

Area of Selling was limited as selling was conducted only in Lucknow city.

Time and other factors, which are beyond human limitations, have also a bearing on selling.

Some of the organisations do not take interest in meeting with us.

Some of the organisations are biased .

LIMITATIONS