Insqribe Presentation On Mobile Augmented Reality At Xpand Session 09101

Confiden'alInforma'on

DannyHousseasChiefProductOfficer

Email:danny@insqribe.comTwi@er:@dhousseas

NickGoniosCommercial

Email:nick@insqribe.comTwi@er:@nickgonios

October2009

Confiden'alInforma'on|©Copyright2009AcratusPtyLtdOctober,2009|InsqribePresenta'on

Whatwe’llcover?

•  Intros

•  QuickhistoryofAugmentedReality(AR)

•  InsqriberealRmemobileplaTorm

•  ReallivedemonstraRon

•  MobileARApplicaRons

•  Ali@lebonus:)

•  Q&A

Confiden'alInforma'on|©Copyright2009AcratusPtyLtdOctober,2009|InsqribePresenta'on

WhoisInsqribe?

DannyHousseasCo‐founderandChiefProductOfficer

ArthurGougoustamosCo‐founderandChiefTechnologyOfficer

NickGoniosBusinessfocusandgrowthdude:)

45yearsof

webexperience

acrossteam

Confiden'alInforma'on|©Copyright2009AcratusPtyLtdOctober,2009|InsqribePresenta'on

Confiden'alInforma'on|©Copyright2009AcratusPtyLtdOctober,2009|InsqribePresenta'on

QRCodes1stcommercialusesofAR

Cinema in 3D

Confiden'alInforma'on|©Copyright2009AcratusPtyLtdOctober,2009|InsqribePresenta'on

QRCodes1stcommercialusesofAR

Yellow NFL 10 yard line on TV

Confiden'alInforma'on|©Copyright2009AcratusPtyLtdOctober,2009|InsqribePresenta'on

QRCodesAirforceuseofAR

Fighter cockpit instrumentation

Confiden'alInforma'on|©Copyright2009AcratusPtyLtdOctober,2009|InsqribePresenta'on

QRCodesOtherrecentformsofAR

Transformer AutoBots using webcam

Confiden'alInforma'on|©Copyright2009AcratusPtyLtdOctober,2009|InsqribePresenta'on

QRCodesFuturepotenRalofAR

AR enabled contact lens AR enabled glasses

Confiden'alInforma'on|©Copyright2009AcratusPtyLtdOctober,2009|InsqribePresenta'on

QRCodeswayoutthere!

Confiden'alInforma'on|©Copyright2009AcratusPtyLtdOctober,2009|InsqribePresenta'on

QRCodesBeforewegetthere,MobileARishere!

AR enabled mobile phones

Confiden'alInforma'on|©Copyright2009AcratusPtyLtdOctober,2009|InsqribePresenta'on

Insqribelaunchesworld1strealRmemobileARplaTorm

Confiden'alInforma'on|©Copyright2009AcratusPtyLtdOctober,2009|InsqribePresenta'on

QRCodesHowdoesmobileAugmentedRealitywork?

Camera CompassGPS/CellTower

Confiden'alInforma'on|©Copyright2009AcratusPtyLtdOctober,2009|InsqribePresenta'on

QRCodesPi@StSydney

Confiden'alInforma'on|©Copyright2009AcratusPtyLtdOctober,2009|InsqribePresenta'on

QRCodesPi@StSydneywith

InsqribeMobileARinacRon!

Confiden'alInforma'on|©Copyright2009AcratusPtyLtdOctober,2009|InsqribePresenta'on

InsqribeenablesrealRmeinteracRvity

•  EngageViewersandReaders

•  OptIn

•  SpreadVirally

•  UserPolls

•  CompeRRons

•  ReaderComments

•  Bookmarks

•  ReachwithVideo,AudioorImagesGalleriesonmobilesites

Confiden'alInforma'on|©Copyright2009AcratusPtyLtdOctober,2009|InsqribePresenta'on

TheInsqribeplaTormisusedtopresent,track&measurerealRmeinteracRons

•  RealRmetrackingandmeasure

•  CompleteUsageStaRsRcs•  CompleteMobileAnalyRcs•  ChartsandGraphs•  GoogleMapsStaRsRcsIntegraRon

•  StaRsRcs/AnalyRcsDownload

Confiden'alInforma'on|©Copyright2009AcratusPtyLtdOctober,2009|InsqribePresenta'on

Confiden'alInforma'on|©Copyright2009AcratusPtyLtdOctober,2009|InsqribePresenta'on

MobileARapplicaRons

Location Based Gaming Education •  Venues•  PublicPointsofInterest

•  SocialInteracRons

•  Retail•  Entertainment

•  Lifestyle

•  Sport•  Tourism

•  Products

NextgeneraRongamesandsimulaRonservicesconvergerealphysical

worldwithsocialgamingcommuniResandeducaRonservices

Confiden'alInforma'on|©Copyright2009AcratusPtyLtdOctober,2009|InsqribePresenta'on

QRCodesTheli@le‘bonus’–BrandedQRcodes

Standard version Designer version

Confiden'alInforma'on|©Copyright2009AcratusPtyLtdOctober,2009|InsqribePresenta'on

BrandedQRBarcodes–wiredmagazinecommunitypickQRcode

Confiden'alInforma'on|©Copyright2009AcratusPtyLtdOctober,2009|InsqribePresenta'on

BrandedQRBarcodes–VitaminWaterJapanexperienRalcampaign

Confiden'alInforma'on|©Copyright2009AcratusPtyLtdOctober,2009|InsqribePresenta'on

LocalbrandedQRBarcode–Telstra’scurrentMum2.0campaign

Confiden'alInforma'on|©Copyright2009AcratusPtyLtdOctober,2009|InsqribePresenta'on

OtherconceptsbySETJapan

Confiden'alInforma'on|©Copyright2009AcratusPtyLtdOctober,2009|InsqribePresenta'on

QuesRons?