Shazam Musique et Marques Etude de cas Webinar Radio 2.0 @ MaMA 2016

Shazam Julie Leplus

Country Manager France

© Copyright 2015 Shazam Entertainment Limited

© Copyright 2016 Shazam Entertainment Limited

Kenzo video

© Copyright 2016 Shazam Entertainment Limited

© Copyright 2016 Shazam Entertainment Limited

© Copyright 2016 Shazam Entertainment Limited

© Copyright 2016 Shazam Entertainment Limited

Kenzo and Music strategy

Via Shazam

© Copyright 2016 Shazam Entertainment Limited

The data mining.

Shazams by…• location

• Gender

• Age

• Platform

• Day of week

• Time of day

• Time spent

We can also look deeper and tell you about

the engagers interests, favorite artists and

campaign vs campaign.

The Future

• Open Shazam • Turn bluetooth on• Tap to discover

Thank You…

For more please drop us a note…

• Julie.leplus@shazam.com

by WEBINAR RADIO 2.0

Musique et marques: La musique en ligne, un nouveau vecteur de communication ?

Music and brands - Can online music become a new medium of communication ?

Musique et marques: La musique en ligne, un nouveau vecteur de communication ? / Music and brands - Can online music become a new medium of communication?

MaMA CONVENTION 2016 / TRIANON - FORUM / 11:00am – 11:40pm

LOUIS AUBERT (FR) Tracktl CEO @louisaubert

MATTHIEU HIRSH (FR) Spotify Creative Solutions Continental Europe @hirschmatthieu

ALEXANDRE MERZA (FR) VIF

Expert stratégies culturelles de marque @alexandre_merza

YVAN BOUDILLET (FR) The Lynk

Consultant / Entrepreneur @navY

JULIE LEPLUS (UK) Shazam Entertainment Ldt

Country Manager France @LeplusJulie