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It’s all about taste!
Iain Moore Carletti A/S
Taste and cultural expectations
Taste and cultural expectationsnatural
salty
sweet
Taste and cultural expectations
Taste and age
?
New tastes?
Adult candy• Layers - liquorice, or nuts, or fruit gelée
coated with chocolate and soft/hard sugar layers
• Premium chocolate - high cocoa%, single origin • Dried fruit - freeze-dried whole fruit • Ginger - fresh, candied, pickled • Turmeric - the new chili? • Tea - healthy but indulgent? • Nordic flavours - rhubarb?, pear?, skyr?
Kids’ candy• Real fruit
– not just sugar and a flavouring – apple, berries, elderflower – if it works in beverages, it’ll work in candy
• Sour – sour sugar coatings – sour fruits (lime, kiwi, lemon?, cranberry)
• Cooked – enhanced sweetness – toasted marshmallow – dulce de leche
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