NACIO #SocialGov 2016

#SocialGov in 2016:What You Need to Know

Organized by: National Association of County Information Officersnacio.org

Presented by: Luke Stowe

@governmentSM

#NACIOwebinar

What We’ll Cover✓ Established Platforms: New Updates/Features✓ Emerging Platforms to Watch✓ Predictions & Things to Consider✓ Q&A

Established Platforms: New Updates/Features

Facebook Continues to Dominate

Facebook Reactions Coming

UNCOOLFacebook Page Download InfoHow can I download a copy of my Page?If you're an admin, you can download a copy of your Page. The file includes: - Posts, photos and videos shared on the Page by people who work on the Page- A list of people who have roles on the Page- A description of the Page's current settings - Page Info from the About section

To download a copy of your Page:- Click Settings at the top of your Page- From General, click Download Page- Click Download Page- Click Get Started, then click Start Downloading

UNCOOLFacebook Customer Service Tools

Facebook Updates✓ Live Video Now Used by Gov’t Agencies ✓ Expanding Targeting & Optimization Tools✓ News Feed Algorithm Changes✓ 360 Video (Curiosity Mars Rover)

Not Official Yet; End of March Launch Rumored

Will There be a “More” Button? Impact for Government?

Twitter Floats 10,000 Character Tweet Limit

Hearts & Emoji Responses Better Periscope Integration Crackdown on Abuse Promoted Tweets More Visible Increasing Use of Algorithms Moments Tumultuous Period for Twitter

UNCOOLMore Twitter Updates

Significant Redesign in Late 2015 Focus on Communities and Collections How will Agencies Use Google+ in 2016? Google+ Story from Social Media Today: http://

ow.ly/XTt9C (2/2/16)

UNCOOLGoogle+ Redesign

Testing Multiple Account Support Instagram Growth & Engagement Slowing Targeted Ads Becoming More Common Audio Embeds being Tested Many Agencies Happy with Instagram

UNCOOLInstagram Updates

Instagram Engagement

400M Users; Over 14M Gov’t Workers Showcase Pages (Fire, Police, HR) Campaign Manager, Paid Job Postings,

Sponsored Updates LinkedIn Referral Traffic Growing (Pulse) LinkedIn Recruiting Strategy Government

Webcast: http://ow.ly/XU1hn

UNCOOLLinkedIn Updates

Emerging Platforms to Watch

Snapchat Hits 7B Daily Video Views White House Adds Snapchat Account Reports of Improved Messaging and even

Calling Features Coming Live Stories During Breaking News Launched Own Political Show

UNCOOLSnapchat Updates

FB Messenger Updates and what it Means for Government (800M Users, Bots, Uber)

WhatsApp Also Adding More Business Features Lines between Social and Messaging Apps

Continue to Blur

UNCOOLFB Messenger & WhatsApp

UNCOOLNew! Peach App Described as a Cross between

Twitter & Slack (iOS only) Wait and See for Government Wired video overview: http://

ow.ly/XANoE

UNCOOLOther Platforms to Consider Vine Nextdoor Medium Anonymous Apps: Yik Yak, Whisper,

Secret (K-12 & Higher Ed)

Predictions & Things to Consider

UNCOOLEmployee Advocacy Programs Sprout Social Bambu HootSuite Amplify City of Las Vegas Launched in 2015

(9 stories per user, 200%-300% Increase in Shares and Brand Awareness)

Community Ambassadors

UNCOOLSocial Advertising in Government

Customer Service Gets Real Slack, Facebook @ Work for Government? Virtual & Augmented Reality Importance of Customization for Each Platform In App/Native Experience & Call to Actions Geolocation & Visual now in addition to Keywords What We Don’t Know?

UNCOOLMore Predictions

Enable Two Factor Authentication Avoid Re-Using Passwords, Longer the Better Passcodes on All Phones with Gov’t Accounts Get Accounts Verified on Facebook, Twitter GSA Readiness, Recovery, Response: Social

Media Cyber-Vandalism Toolkit - http://ow.ly/MikBt

UNCOOLSocial Media Security Tips

UNCOOLRemember to Have Fun!

Government Social Media Conference & Expo (GSMCON.com)✓ First SocialGov Conference in U.S. for State &

Local Government Agencies✓ 365 Attendees in 2015; 500 Expected in 2016✓ Social Platforms, Vendors and SME’s from

Across the Country

Government Social Media Organization (GSMO.org)✓ First Dedicated Social Media Organization for

State & Local Public Sector Agencies✓ SocialGov “Laboratory” of 100 Members✓ Learn New Best Practices and Tactics✓ #GSMCHAT Every other Thursday at 1pm PT

Thank you!

Q&A

#NACIOwebinar

@governmentSMluke@governmentsocialmedia.com