Kellogg's cornflakes

MARKET SURVEY ON BREAKFAST CEREAL (CORN FLAKES)…

-Ammar babar11FET1009

EXCUSES PEOPLE MAKE FOR BREAKFAST

“ I DON’T HAVE TIME FOR BREAK-FAST”

“ I’M JUST NOT HUNGRY IN THE MORNING”

“ I HAD A HUGE CUP OF COFFEE” “ I’M NOT A BREAK-FAST PERSON”

IMPORTANCE OF MORNING BREKFAST

1) To break your no-food spell, and to give nutrition to function. 2) activates cortisol and adrenalines and thus people who have

breakfast are happier and less nervous. 3) It brings down serotonin levels ( stress hormone) 4) Reduces cravings and create healthy appetite 5) Improves brain functioning. 6) Helps to maintain weight. 7) Less irritated and active.

Corn flakes Cost ( per 500 gm)

Kellogg’s 152**

Murginns 125**

Mohun’s 90

Daily diet 90

Multi grain flakes Cost ( per 400 gm)

Kellogs Xtra MUSELI 190**

Saffola museli 222

Corn

Flakes

MULTI GRAIN FLAKES

KELLOGG’S CORN FLAKES : ORIGINAL AND THE BEST

Ingredients : Corn grits, Sugar, Malt extract, Iodized salt, Vitamins, Minerals and Antioxidant ( INS 320 ) ( BHA )

Flavours:1) Strawberry : Beetroot extract, Strawberry puree (2.4%)2) Honey : Honey (2.8%)3) Almond & Honey : Sliced almonds (10%) , Colour

(INS150d) ( sulfite ammonia caramel )4) Mango : Mango Puree (2.8%) , Colours (INS 100, 160b) (

curcumins , annatto extracts )5) Banana : Banana slices (8%) , Banana puree (3.8%)

Kellogg’s : original Typical value for 100g 30g serving with 120ml of skim milk

Energy 373 kcal 147 kcal

Energy from Fat 9 kcal 4 kcal

Total Fat 1.0 g 0.4 g

Saturated Fatty Acids 0.3g 0.2 g

Monounsaturated Fatty Acid

0.1g 0.1 g

Polyunsaturated Fatty Acids

0.4g 0.1 g

Trans Fatty Acids 0.0g 0.0g

Cholesterol 0 mg 0 mg

Total Carbohydrates 85.6g 31.2 g

of which Sugar (Sucrose) 8.2 g 2.5 g  ( Ideal )

Dietary Fibre 2.5 g 0.8 g ( V less)

Protein 8.0 g 5.4 g

Sodium 0.95 g  0.79 g

Vitamin A 100 mg 35 mg 6%

Vitamin C 33 mg 11 mg 28%

Thiamine (Vit B1) 1.0mg 0.3 mg 30%

Riboflavin (Vit B2) 1.2mg 0.4 mg 32%

Niacin (Vit B3) 13.4mg 4.2 mg 35%

Vitamin B6 1.7mg 0.5 mg 25%

Vitamin B12 0.3mg 0.7 mg 68% *

Folate 84mg 25 mg 13%

Iron 17.5mg 5.25 mg 25%

# Approximate Values

If cereal is had with cow's milk, the energy value will increase by 46 kcals and the fat by 4.8g. Skim Milk Nutrient Values : From 'Nutritive Value of Indian Foods' , NIN, ICMR except for Fat, Sodium & Vitamin A & Vitamin B12 (Source USDA) % RDA (Recommended Dietary Allowance) per day for sedentary women basisNutrient Requirements & RDA for Indians by ICMR, 2010

KELLOGG’S EXTRA MUSELI – NUTS DELIGHT Description : It’s when the most exquisite plump Californian

raisins, succulent Canadian dates and crunchy Californian almonds are mixed with nutritious grains to make one mouth wateringly delicious breakfast. Nutrition has never tasted this good.

INGREDIENTS : Sugar, Malt extract, Iodized salt, Vitamins, Minerals  and Antioxidant (INS 320).

Contents %

Wheat 23.3

Corn grits 12.8

Rolled Barley 11

Rolled Oats 11

Rice 8.2

Dates 11

Raisins 9

Almonds 5

Typical value for 100g 30g serving with 120ml of skim milk

Energy 362 kcal 180 kcal

Energy from Fat 47 kcal  20 kcal ( High)

Total Fat 5.2 g 2.2 g

Saturated Fatty Acids 0.7 g 0.3 g

MUFA 2.7 g 1.1 g ( Good )

PUFA 1.6 g 0.6 g

Trans Fatty Acids 0.0 g 0.0 g

Cholesterol 0 mg 0 mg

Total Carbohydrates 78.0 g 36.7 g

of which Sugar (Sucrose) 7.6 g  3.0 g ( Ideal )

Dietary Fibre 7.2 g 2.9 g ( Good )

Protein 8.0 g 6.2 g

Sodium 0.4 g 0.7 g

Vitamin A 100 mg 45 mg 8%

Vitamin C 25 mg 11 mg 28%

Thiamine (Vit B1) 0.8 mg 0.3 mg 30%

Riboflavin (Vit B2) 0.9 mg 0.4 mg 32%

Niacin (Vit B3) 10.0 mg 4.1 mg 34%

Vitamin B6 1.3 mg 0.5 mg 25%

Vitamin B12 0.2 mg 0.7 mg 68%

Folate 63.0 mg 25 mg 13%

Iron 14.0 mg 5.8mg 28%

# Approximate Values

If cereal is had with cow's milk, the energy value will increase by 46 kcals and the fat by 4.8g. Skim Milk Nutrient Values : From 'Nutritive Value of Indian Foods' , NIN, ICMR except for Fat, Sodium & Vitamin A & Vitamin B12 (Source USDA) % RDA (Recommended Dietary Allowance) per day for sedentary women basisNutrient Requirements & RDA for Indians by ICMR, 2010

CORN-FLAKES GOOD OR BAD???

Good Low in fats Ready to eat Contains essential Vitamins Less calorie dense ( around 100 kcal ) Tasty

BAD Many people eat corn flakes to lose weight or reduce harmful belly fat. It

was found that HFCS ( High fructose corn syrup) which may leads to the following:

high GI carbohydrates May promote fat storage Low protein content in corn flakes.

WHAT SHOULD I EAT??? Aim for 350 to 500 calories balanced, healthy breakfast calories. It should contain complex carbs, protein , little fats , more of fibre,

minerals and vitamins. Avoid coffee Corn flakes or fruits or milk alone cannot provide you with all the

nutrients but a combination of all this along with nuts and a piece of chocolate will ensure that you get the right daily start.

WE LOOSE HEALTH TO GAIN WEALTH… THEN WE LOOSE WEALTH TO GAIN HEALTH!!