View
133
Download
1
Category
Preview:
DESCRIPTION
Daten. Sammeln. Geld. Werfen Sie einen Blick in das Ökosystem der Datenwirtschaft. Was eigentlich ist ein Datum und was ist es wert? Bei analogen Daten, wie postalischen Adressen wissen wir um ihre Haltbarkeit, aber wie sind digitale Daten zu beurteilen? Wo kann man sie kaufen und wenn man selbst welche hat, kann man sie zu Geld machen?
Citation preview
About us
TMG Strategy Result
ADDITIONAL MARGIN
PREMIUM REVENUE
58% display sold through automated trading in 2013
9%
49% 33%
10%
Tradedesk
Automated revenue
Direct sales
Na5ve adver5sing
Result: 500% above market growth
0%
20%
40%
60%
80%
100%
120%
140%
160%
180%
Dutch display revenue growth TMG display revenue growth
2010
2013
+13%
Source: TMG results and IAB reports/forecasts
+67%
PREMIUM REVENUE
About -40% direct sales FTE
0%
20%
40%
60%
80%
100%
120%
Direct sales FTE
2010
2013
About us
TMG Strategy Custom technology
Development Red Bull..
About us
TMG Strategy Data
Subscrip5ons
Content
Ticke5ng
Online adver5sement
Potentially valuable data sources within TMG
Gaming
Gambling
Adver0ser
Publishe
r
Integrate into algorithm
About us
TMG Strategy Sharing technology
SelfService
Technology Gericht online
Social News platform
Technology Gericht online
Social awareness
Technology
Retargeting old skool
Technology Upcoming / Katy
Retargeting TMG Style
Technology Upcoming / Katy
About us
TMG Strategy End game
@martinvdmeij
info@publishermarket.com
Recommended