Achieving client agency nirvana with Hightail

Achieving Client-Agency NirvanaHow Hightail can help build strong creative relationships

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Misalignment between clients and agencies is common

Percent of respondents who agree they…

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Are  good  at  demonstrating  ROI

Understand  clients'  business

Understand  how  to  drive  sales

Can  speak  mind  freely

Agencies Clients

Source: FASTCO.CREATE, RPA, USA TODAY

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Breakdowns in the creative process cause projects to be late and over budget

Unclear client feedback

Inefficient review process

39%

66% 64%

Poor project management

Unclear approval process

32%

26%

34%

2%

25%

Why do you miss deadlines or run over budget?

Source: Hightail survey

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Ultimately results in lost clients

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Demand for content is overwhelming

73% of marketers expect to produce more content in 2017 vs 2016

Source: Content Marketing Institute

CONFIDENTIAL

Over 40% of marketers plan to add more agencies and freelancers

to help create content

Brands are relying on agencies to cope

CONFIDENTIAL

Digital Designer

$137/hrArt  Director

$178/hrChief Creative  Officer

$861/hr

Creative  Director

$283/hr

Account  Exec

$98/hrSource:  4As  Survey  &  AdAge

But costs add up fast

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have a solution in place to aggregate, organize, and

manage visual assets

27%

Source: CMO Council

75%of marketers feel they don’t have an effective

creative process

Source: Content Marketing Institute

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Improving creative efficiency is imperative to client-agency success

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The Creative Process is Complex

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66% of creative teams mostly get feedback in email

But only 30% think email is effective for

getting feedback

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“Stop ‘collaborating’ with me!”

30% annual employee turnover

rate at agencies

Source: MediaPost

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“Why doesn’t anyoneupdate their tasks?!?”

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Because your project management system

looks like this

But your creatives want to

work like this

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Hightail is built for creative teams

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Shared files

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Precise feedback

Shared files

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Precise feedback

Assigned tasks

Shared files

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Precise feedback

Assigned tasks

Updated versions

Shared files

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Precise feedback

Assigned tasks

Updated versions

Clear approvals

Shared files

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Can I use Hightail with my clients?

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10 ways Hightail makes it easier to work with your clients

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“I want to make it super easy for

my client to review our work.”

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“I don’t want my client to see all our internal

discussion.”

2

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“I need to get approvals from my

client faster.”

3

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“I want to be able to show we incorporated the client’s feedback.”

4

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“We need to get files from people

outside our agency.”

5

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“I want to know when my client has

reviewed our work."

6

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“We need to get the next round turned around in 3 days.”

7

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“I want our work to be seen in the best light.”

8

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“The work we prepare for our clients is super

confidential.”

9

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“I need to make sure my team will hit our client’s deadline.”

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Creative is messy.Hightail cleans it up.

Hightail Helps

CLIENTS

to easily review your work

CREATIVES

to stay on top of creative projects

MANAGERS

to keep everyone on the same page

Reduces  review  turnaround  times  from  

4  days  to  1

Saves  4 hours  per  shoot

Saves 5-­10 hours  per  project

Speeds  up  review  process  by  35%

Gets  feedback  on-­time

Saves 10  hours  per  week

Improve Creative Efficiency

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More  informationhightail.com/business

collaborate@hightail.com