BANGLAR MELA

WELCOME TO OUR

PRESENTATION

PRESENTED BY:

MEMBERS NAME

BANGLAR MELA

CONTENTS• History.

• Company profile

• Inspiration.

• Current marketing situation.

• Product profile.

• BCG Matrix.

• STP.

• Pricing strategy.

• Market share(Customer

attitude)

• Distribution.

• Promotion tools

• Messages of promotion tools.

• Effect.

• Conclusion.

• Recommendations

HISTORY

• Established 17th April 2001.

• First outlet in Bonanai (11).

• Capital 10 corer with 11 share holders.

• Use local producer, local crafts and local materials.

• At first year they fulfilled their target.

COMPANY PROFILE

• History.

• Company name.

• Location.

• Founders.

• Capital.

• Investment.

• Logo.

• Slogan.

• Vision.

• Mission

• Objectives.

• Values.

INSPIRATION• Mahatma Gandhi always

wore “Khadi” clothing.• His dream was to

established “Khadi Crafts” for all Bengalis.• From the very beginning

“Banglar Mela” following his path.

CURRENT MARKET SITUATION

MARKET DESCRIPTION

• Fashion for all.• New dresses

for all.• Products are

well received by all customers.

MARKET GROWTH

• Their market is growing higher day by day.• Banani became

crowdie at presence of Banglar Mela.

INDUSTRY ANALYSIS

Have no competitors.

They bearing our traditional culture.

PRODUCT PROFILE• Characteristics

• Variety

• Quality

• Design

• Features

• Packaging

PRODUCT PROFILECHARECTERSTICS• High quality but reasonable

price.• Affordable for all.• Latest design and color.

VARIETY Cotton and Khadi Salowar

kamij and Panjabi. Jewelry, Dopatta, Bed cover

and show pices.

PRODUCT PROFILEQUALITY

• Best quality raw material.• Providing desirable quality

product for customers.

Main designer Emdad Haq. Providing desirable quality

product for customers.

DESIGN

PRODUCT PROFILEFEATURES

• Local fabrics.• Local cottons and crafts.

PACKAGING Beautiful logo. Provides beautiful packets. Environment friendly

packaging.

BCG MATRIX

STPPOSITIONING

• “Banglar Mela” brings special

features on the product.

• Various significant services .

• Taking multi-various strategy to

position its various product in the

market.

THE PRICING CHART OF BANGLAR MELA

MARKET SHARE• Among 100%, 50% are

Ladies

• 20% Gents

• 10% Children

• 20% Foreigners

DISTRIBUTIONDISTRIBUTION CHANNEL

• Collect fabrics from Narsingdi,

Tangail, Bagura, Dinajpur,

some NGO and TMS.

• They have own transportation

to carrying their products.

EXPORTING ISSUE

• Banglar Mela do not have

any desire for export their

products to foreign countries.

• They only produce local

product for local people.

PROMOTION TOOLSTOOLS USED FOR PROMOTION

INTERNET AND MEDIA VEHICLE

• Arrange press conference.

• Published adds on internet.

• Published adds on news

paper and magazine.

• Arrange TALK SHOW.

• Arrange fashion show.

MESSAGE OF THE EACH TOOL

• Fashion for all.

• New dress for all class and all level of people.

• Buy Your Local Products and Increase Your

National Assets.

EFFECT ON SALE• Advertisement- a)Strongly disagree b)Disagree c)Neutral

d)Agree e)Strongly agree.• Personal selling- a)Strongly disagree b)Disagree

c)Neutral d)Agree e)Strongly agree.• Public relation- a)Strongly disagree b)Disagree c)Neutral

d)Agree e)Strongly agree.• Sales promotion- a)Strongly disagree b)Disagree

c)Neutral d)Agree e)Strongly agree.• Direct marketing- a)Strongly disagree b)Disagree

c)Neutral d)Agree e)Strongly agree.

SWOT ANALYSISSTRENGTH

•Reasonable Price.•High quality product•Comfortable dress.•Maintain Bangladeshi culture.

WEAKNESS

•Government policy.•High cost of business.•House rent.•Tax rate.•Utility expenses.

OPPORTUNITIES

•Distribution channel.•Experienced employee.•Good relation with Grameen Bank.

THREATS

•Limitation of capital.•Bank interest.•Vat.

POSITIVE NEGATIVE

INTERNAL FACTORS

EXTERNAL FACTORS

SWOT

CONCLUSION• “Banglar Mela” providing high quality products.

• Use only local raw materials, local craftsman for producing their products.

• Create employment opportunity for rural people.

• Strong bonding with our own culture.

• This organization contributes different social work.

• Encourages people for buying local products.

RECOMMENDATIONS• They should give more emphasis on their promotional

activities like --- TVC, Billboards etc.

• They should develop their jewelries quality and reset its

price.

• They should require more skilled and smart employees.

• They should consider their pricing strategy for lower class

people.

• So they should start discount system.