Deepanshu aggarwal

Deepanshu Aggarwal IIT KANPURemail: deepanshuiitkanpur@gmail.comPh: 7839984199

After hearing this you might have this image in your mind

Redbull is a multibillion dollar

company who manufactures energy

drink

You might have many questions regarding Redbull

How it became such a popular brand? How does Redbull do it? How it survieved in such a

competitive market ?

And many more…..

I’m here to answer all these questions

First to answer all these questions we have to go back in the past

Not so back guys

In early 80s and 90s

It was 1987 when Dietrich mateschitz established this company called redbull in Austria

He got this idea from his friend in Thialand chaleo .

He visited Thailand in 1984 and chaleo offered him a drink called Krating Daeng to recover from Jetlag.

Dietrich launched his product with collaboration with Chaleo in 1987.

He changed few ingredients and their content according to the taste of Austrian people and launched his product named as Redbull GmbH.

Ingredients

Caffine,Taurine, B vitamins(B3,B5,B6,B12), Sucrose and Glucose.

Sounds like an ingredients of some Tonic

How does this product benefits?

Improves physical endurance Improves overall feeling of well being Increases mental alertness Improves reaction speed and concentration Stimulates metabolism and helps eliminates

waste substances

But does it works?

My reviews

I’m not selling or doing marketing of this product but yes it really works .I have tried it before my dance performance in our Institutional InterHall competition called GALAXY.

You can see Galaxy dance video later following this link given below https://www.youtube.com/watch?v=tMrIMw4nUfs

and let me know how was my dance

Over the last decade Redbull introduced three additional products with slight variations of the original energy drink.

Redbull Sugar free Redbull Energy shots Redbull Cola

This was all about redbull products .

But the question is how did they became so popular???

In 1992 company expanded to hungary and Slovenia

Now Redbull sells 4 billion cans of energy drinks each year in over 160 countries all over the globe

Marketing

Word of mouth Sampling Point of purchase Event sponsorship Athlete endorser Advertisements

Redbull was introduced in Bars, clubs and restaurants.Then later moves into convenience stores located near colleges, gyms, health food stores

Redbull target audience was youth.

Free sampling programme

Targeting places like

concerts Parties Festivals Sporting Events Campus

Event sponsorships Controled all aspects of the event Reinforced the brand positioning as an stimulating

beverage Events enhanced Redbull visibility Unique events attracts media coverage

Athlete Endorsement

Athletes use redbull Their reviews regarding Redbull product Redbull puts its logo on Athlete’s equipments

Advertisment

“RedBull Gives You wings” derived from the positioning statement “RedBull vitalises body and mind”

RedBull sponsers many sports events like Mountain biking Snow boarding to surfing Dancing to extreme sailing

Annual events The RedBull air race Tests the limits of sanity Grand prix of catalunya UCI MTB world cup Redbull cliff diving

InternetRedBull’s website provides consumers with information how to ind redbull events , videos of and interviews of redbull sponsored athletes

Facebooks page update follower with latest activities

Thank you