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BUSINESS SEGMENTS
1. STUDIO ENTERTAINMENT
2. PARKS AND RESORTS
3. CONSUMER PRODUCTS
4. MEDIA NETWORKS
5. INTERACTIVE
KEY REASONS FOR SUCCESS
QUESTIONS
1. What does Disney do best to connect with its core consumers?
Assertively friendly
Garbage free environment
Moment of Magic
Blogs, websites, e-mail
New venture
2. What are the risks and benefits of expanding the Disney brand in new ways, such as video games or superheroes?
Benefits Risks • Increase in
popularity
• Reach remote
communities
• Changing
global market
Campaign
Slogan
Disney
Statistics
SUMMARY
Disclaimer Created by Swaathi Shri TT, PSG College
of Technology during a marketing
internship by Prof. Sameer Mathur, IIM
Lucknow
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