Kaustubh tiwari bits_pilani_disneycasestudy

CASE STUDY

DISNEY

THE

TIMELINE

DISNEY THROUGH THE AGES:

The Elegant Timeline

The Elegant Timeline

THE

SEGMENTS

DISNEY: BUSINESS SEGMENTS

Five major business segments:A. Studio Entertainment:B. Parks and Resorts:

Films, Recording labels &Theatrical Performances.

Disney’s theme parks, cruise lines & other travel assets.

DISNEY: BUSINESS SEGMENTS

C. Consumer Products:D. Media Networks:E. The Disney Channel:

Selling all Disney – Branded products.

Disney’s TV networks: ESPN, ABC etc.

The Exclusive Disney Interactive !

MARKETING

STRATEGY

A. The Do It Well Mantra

B. Connect to Customers•

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C.Every detail is important !

D.Broad business range.

E.“Smart”

F.We are TechSavvy !

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And Finally !!!

THE

SWOT

Analysis

Disney’s Challenges

Disney’s Challenges

SUMMARY

Timeline Business Segments Marketing Strategies

Marketing Strategies SWOT Analysis Challenges