Once Upon a Brand

Once Upon a Brand3 ways to tell your stories

By Barb Sawyers

Once Upon a Brand

Once Upon a Brand

3 Ways to Tell Your Stories

Once Upon a Brand

Not a story

More on my blog

1. Classic fairy tales

2. TV crime

3. Epics

Classic fairy tales

Once Upon a Time

Every day…Until one day…

Because of this…

And because of that…

Until finally…

TV crime

Watch him die

Commercial

Solve

Moral

Joseph Campbell and the hero’s journey

Epics

Epics

Departure

Trials --hero’s character

Trials --hero’s return

Once Upon a Time

Every day…Until one day…

Because of this…

And because of that…

Until finally…

1. Classic fairy tales

Watch him die

Commercial

Solve

Moral

2. TV crime

Departure

Trials --hero’s character

Trials --hero’s return

3. Epics

Once Upon a Brand

1. Base plots on conflict

2. Star heroes your audience identifies with

3. Have a moral

3 Tips

Once Upon a Brand

Tell your stories

Once Upon a Brand

Learn more about my brand storytelling workshops