Rick Molenaar - Helloprint

MEET RICK

RICK MOLENAAR (24)CHIEF MARKETING OFFICER AT HELLOPRINTTEAM MEMBER NUMBER 7“THINK BIG, START SMALL AND MOVE QUICKLY”

THE STORY SO FARHELLOPRINT - ROTTERDAM

MEET HELLOPRINT

• ONLINE PRINT PLATFORM: CONNECTS DEMAND AND SUPPLY

• NO OWNED PRODUCTION • TECH AND MARKETING ORGANIZATION• MULTIPLE BRANDS IN MULTIPLE COUNTRIES• ACTIVE IN THE FAST GROWING ONLINE PRINT

MARKET

MAKING ORDERING PRINT EASIER. FOR EVERYONE. EVERYWHERE.

MISSION

GROWTH FROM THE START

May 2013

Jul 2013

Nov 2013

Feb 2014

May 2014

Aug 2014

Nov 2014

Feb 2015

May 2015

Aug 2015

Nov 2015

Feb 2016

€ 0.00

€ 500,000.00

€ 1,000,000.00

€ 1,500,000.00

€ 2,000,000.00

€ 2,500,000.00

REVENUE GROWTH

REVENUE

OUR CULTURE IS OUR FOUNDATIONHELLOPRINT - ROTTERDAM

WE CARE MORE ABOUT VALUES THAN SKILLS

INITIATIVE

AMBITION

TALENT

COURAGE

OUR EXPERIENCEHELLOPRINT - ROTTERDAM

THE EXPERIMENT: UNITED KINGDOM VS. SPAIN

KAARTJE MET DE TWEE LANDEN

UK APPROACH

• INTERNATIONAL TEAM ON OPTIMIZATION

• LOCATED AT HEADQUARTERS

• MINIMUM DEVIATION OF INTERNATIONAL STRATEGY

SPANISH APPROACH

• SPANISH TEAM ON OPTIMIZATION

• LOCAL OFFICE IN VALENCIA, SPAIN

• LOCAL STRATEGY, CREATED FOR THE SPANISH MARKET

LEARNINGSHELLOPRINT - ROTTERDAM

CENTRALIZATION IS KEY

• INTERNATIONAL TEAM AT HEADQUARTERS LEARNS WAY FASTER ABOUT THE MARKET AND CUSTOMERS

• INTERNATIONAL TEAM AT HEADQUARTERS LEARNS A LOT OF OTHER COUNTRIES

• INTERNATIONAL TEAM AT HEADQUARTERS FITS MUCH EASIER WITH CULTURE AND CORE VALUES

OUR DATA DRIVEN APPROACHHELLOPRINT - ROTTERDAM

OUR GOAL: WORLD DOMINATION

THE JOURNEY SO FAR

KAARTJE MET DE HUIDIGE EUROPESE LANDEN

STRUCTURE MARKETING DEPARTMENT

ORGANOGRAM MARKETING DEPARTMENT

NEW COUNTRY LAUNCH PROCESS

MARKET RESEARCH

NO MARKET RESEARCH PAPER OF 180+ PAGES

USE THE DATA THAT IS AT YOUR FINGERTIPS

EXTERNAL DATA• MARKET VOLUME: GOOGLE’S SEARCH VOLUME• LEVEL OF COMPETITIVENESS: GOOGLE’S

PREDICTED CPC

INTERNAL DATA• POTENTIAL TRAFFIC: CTR IN CURRENT MARKETS• POTENTIAL CUSTOMERS: CONVERSION RATE IN

CURRENT MARKETS

STEP 0: CREATE LOCALIZED SHOP

CREATE LOCALIZED SHOP

• TRANSLATION OF THE WEBSHOP• LOCALIZATION OF PRODUCT RANGE AND

WEBSHOP• UNIQUE LOCAL FEATURES: PAYMENT METHODS,

TRUST SIGNS

GOAL: GET AS FAST AS POSSIBLE TO STEP 1 AND GATHER FEEDBACK

STEP 1: GET FEEDBACK FROM VISITORS

GET FEEDBACK FROM CUSTOMERS

SEND TRAFFIC AND GET AS MUCH FEEDBACK AS POSSIBLE• DURING THE ORDER PROCESS• WHEN THEY ARE LEAVING• IN THE CHECK OUT PROCES• ON THE THANK YOU PAGE• AFTER THEY RECEIVED THEIR PRODUCT

GOAL: GET TO KNOW THE MOST OBVIOUS IMPROVEMENTS AND FIX THEM

BE AGGRESIVE IN GETTING FEEDBACK

PRINT SCREEN EXIT INTENT POP UP

STEP 2: OPTIMIZE ON TRAFFIC

OPTIMIZE ON TRAFFIC

MAKE IMPROVEMENTS BASED ON THE DATA YOU COLLECT• TEST WITH ADS• TEST WITH LANDING PAGES• TEST WITH PRICES• OPTIMIZE CAMPAIGNS

GOAL: IMPROVE YOUR CAMPAIGNS, WEBSITE AND PROPOSITION

STEP 3: SCALE

SCALE

EXPAND MARKETING MIX• ADD NEW MARKETING CHANNELS (ACQUISITION

AND RETENTION)• ADD NEW KEYWORDS / CAMPAIGNS• ADD NEW PRODUCTS

GOAL: OPTIMIZE TOWARDS DESIRED RETURN ON INVESTMENT

HOW TO GROW AS FAST AS POSSIBLE?

GO AS FAST AS POSSIBLE THROUGH THE WHOLE PROCESS

TAKE AWAYSHELLOPRINT - ROTTERDAM

DON’T LOCALIZE TOO MUCH

[FOTO HEADQUARTERS]

TEAM

[FOTO LAUNCH FRANCE]

GET FEEDBACK AS SOON AS POSSIBLE

OPTIMIZE BASED ON DATA