Storytelling for events by Gijsbregt Vijn (Ticketscript 7 april 2015)

Storytelling for EventsTicketscript talks

April 2015 – Lemon Scented Tea

HELLOI AM….

• Gijsbregt Vijn

• My personal journey

• MD Lemon Scented Tea

• The storytelling agency

Growing brands & businesses through great stories.

Our brains are made for stories

That a good story needs to do two

things:

1) Hold attention

2) Transport emotions

Research Berkeley Universitystudy showed:

Copy this link in your browser to watch the video: https://www.youtube.com/watch?v=34WIbmXkewU

Cortisol Oxytocin

Act 1

Context

Who, where and when:Setting the stage, intro

of characters

Conflict

Meeting resistance the struggle

Act 3

Resolution

How it ends:the outcome

Goals

Starting the journey:the will to engage with

change

Act 2

Matrix is about a man who needed to believe he could save the world and when he believed he did.

Act 1Is Neo ‘the one’ to liberate humanity

Act 2Only when he believes and overcomes

Act 3Yes he can

The same counts for (event) brands. And the big ones really play into this…

Copy this link in your browser to watch the video: https://www.youtube.com/watch?v=kbN6Kdlim_c

Same counts for gig build up & festival build up

Act 1Build up, suspense

Act 2More daring tracks to get them where you want them

Act 3Release with hits

ESPEmotional selling

point

ISPInspirationalselling point

USPUnique selling points

How to get your story

straight

Good stories and brandsstart with a point of view

Spartacus is about a man who wants to go home.

The mother of brand stories

Copy this link in your browser to watch the video: https://www.youtube.com/watch?v=SswMzUWOiJg

The same can count for(festival) brands. And the big ones really play into this…

A press release

for yourself will

do.

Copy this link in your browser to watch the video: https://www.youtube.com/watch?v=4NyXzir2yKg

Divide the main

story into

storylines

Design

Technique

Culture &

Groups

Food

Art

sneakers

The breaks

Locations

Divide the main

story into

storylines than

share it via the

channels

Design

Technique

Culture &

Groups

Food

Art

Sneakers

The breaks

Locations

Manage the

storylines

Good exercise:

Treat your brand

like a mag

Intrigue… don’t

spell it out

Find your own

media logic Discover

Involve

Act

Share

“Hello I’m this brand

“This is what I stand for”

“Come to my website, contact me or buy me”

“Talk about me

If you have the

data

Use it

Brands

Keep creating

awesomeness!!!

Thank you