You Wrote It, Now Promote It!

You Wrote It, Now Promote It!

PrairieWeb Internet Marketing

PrairieWeb Internet Marketing

• Increasing Sales & Leads for Businesses Since 1997

• Specializing in:

– B2B Lead Generation

– B2B Ecommerce

– B2C Ecommerce

– P2P Marketing

Content Marketing Is All About Helping

Help Them, Don’t Sell Them

• Sell somebody,

• You get a sale

• Help somebody,

• You get a Client

Steps To Content Promotion

• Identify Prospects

• Engage With Prospects:

• Publish • Blogs • Emails • Social • Reviews

• Chatter • Industry Sites • Trade Publications • SEO

Creating Personas

Demographics • Ages

• Assigned Genders

• College Degrees

• Etc.

Personalities • Passions

• Wants

• Fears

What are your prospects looking for?

• Problems and challenges

• What might stop them from

switching to you

• What they need to convince

their boss to switch

Where are they finding it?

Engage Prospects with Conversations

Publish & Share Your Content

Hint

Stick to a schedule so followers

know when to expect updates

Optimize All Content For Search

• Title • Metatags • Match the point you are

trying to get across • Make sure it links to relevant

pages • Tagging

BLOGS

Post to your own blog & share with industry related blogs

Hint

Host your blog on your company’s domain for SEO

benefits!

Keep It Up To Date!

Don’t Forget Call to Actions

Include a call to action in each blog post

Share to create chatter

Blogs Need Links

Link to related content

Hint

Internal and External Links Provide SEO

Benefits

Tools to get your content shared Plug-ins Who’s liking it? Who’s sharing it? Use AddThis to include social buttons & measure results

Email

•Use your content in your marketing e-mails •Insert a hook, “read more here…”

Hint

Include buttons for forwarding emails and

sharing on social media

Email Tools and Services

Email

Social Media

•Integrate your content with social media by sharing •Curating content •Get involved with trending topics, discussions, and content sharing

Sharing Share on Facebook, Google+, or insert a teaser on Twitter linking to your latest blog post

Curating Share helpful content

from other sources

Get Involved

Search Yahoo Answers for topics that you have expert knowledge on

Get Involved

Participate in Yahoo Answers by helping others and answering questions

Get Involved

Go where your clients hangout

Join

Get Involved

Participate in

discussions

Interact on Google+

Promoting on Google+ has SEO benefits!

Interact with your followers by posting videos, links, audio, or photos

Use Hangouts to share new content

Hint

User Generated Content

• Use Social Media to reach prospects

– Participate in a Facebook photo contest

– Use a hashtag on Twitter or Instagram

What Do Your Reviews Look Like?

Yelp Reviews

People Are Talking About You

People Are Talking About You

People Are Talking About You

People Are Talking About You

Once people are talking…

Respond!

Listen!!!

Reddit

•Find subreddits related to your industry - /r/AskEngineers, /r/Manufacturing, /r/Business

Reddit is a social news and entertainment website where registered users submit content in the form of links or text posts. Users then vote each submission "up" or "down" to rank the post and determine its position on the site's pages. Content entries are organized by areas of interest called "subreddits".

1 Post on Reddit brought Dog Collar Boutique 242,000+ potential new customers in one day.

Hint

Reddit is very anti-spam, so become a part

of the community

and help others!

Industry Related Sites

Trade Publications

To Conclude…

Hubspot

To Conclude….

WebDAM 2014 Study

To Conclude…

Jeff Bullas