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Tuffati nelle novità di LinkedInScopri le novità sui prodotti LinkedIn finalizzati alla Talent Acquisition ed Employer Branding
Customer Success Manager
Francesco Costanzo
Customer Success Manager
Valentina Napoli
Presenting today for you
Today’s agenda
• A brief introduction about LinkedIn
• Next Generation Recruiter
• Sponsored Jobs
• Candidates experience
• LinkedIn mobile app
• LinkedIn Referral
LinkedIn: A global pool of talent
5M+INDONESIA
3M+PHILIPPINES
2M+MALAYSIA
1M+SINGAPORE
2M+SAUDI ARABIA
23M+BRAZIL
124M+UNITED STATES OF AMERICA
12M+CANADA
34M+INDIA
7M+AUSTRALIA
1M+NEW ZEALAND
4M+SOUTH AFRICA
2M+UNITED ARAB EMIRATES
20M+UNITED KINGDOM
11M+FRANCE
8M+ITALY
2M+BELGIUM
1M+DENMARK
4M+TURKEY
6M+NETHERLANDS
2M+SWEDEN
8M+SPAIN
16M+CHINA
414M+ Membersworldwide
+2 New members per second
4
STAY INFORMEDthrough professional news and knowledge
CONNECT with the
professional world
GET HIREDand build your
career
LinkedIn empowers members to connect to opportunity
© 2016 LinkedIn Corporation. All Rights Reserved. |
Create economic opportunity for every member of the global workforce
Our vision
© 2016 LinkedIn Corporation. All Rights Reserved. |
Realize your dream job
Find work Be great at what you do
© 2016 LinkedIn Corporation. All Rights Reserved. |
Connect talent with opportunity at massive scale
Our Core Value Proposition
© 2016 LinkedIn Corporation. All Rights Reserved. |
THE ECONOMIC GRAPHMembers Companies Jobs Skills Schools Updates
Next Generation Recruiter
The next generation of Recruiter
Why did we re-imagine Recruiter? Because today, finding and engaging talent can be hard and time consuming.Recruiters got into recruiting to hire amazing people for their company, and in the process, change lives. But somewhere along the line, finding talent became so time consuming that recruiters stopped spending as much time doing what they love.
1
2
4
Identifying the right requirements for the role is tough; you can easily forget what skills or traits are important.
Translating those requirements into an effective search can be challenging; building and modifying the search is hard, and boolean is unforgiving.
Once you’ve executed the search, there are sometimes thousands of results and the list can feel endless. Prioritizing the right candidates to reach out to can feel impossible.
3 Sometimes you know who you want to find, but you just can’t put it into words. Or the hiring manager tells you to find someone like x.
Key Challenges:
How does the next generation solve for this?The next generation of Recruiter offers a simplified, intuitive Recruiter experience that empowers anyone to go from searching to hiring in less time. It does this through 3 key benefits:
Search faster: Find top talent in less time, with an intuitive search experience
Uncover hidden talent. Use dynamic search suggestions to expand and refine your search in new ways
Prioritize warm leads: Identify candidates who are more likely to engage with your company
Key benefits:
Hero Banner
To learn the new tool
Launch the next generation of Recruiter
Key words
There are 4 main feature enhancements:Search fasterGuided search A streamlined search bar gives you a quick, simple, and flexible way to start your
search. Type in a keyword or job title to trigger a smart drop down that will help you structure your search.
Recruiter then learns from your search behavior to instantly suggest locations and skills that are most relevant to your search criteria.
“Find more people like…”
Create a search based on an ideal candidate, without having to describe them in detail. Simply enter a name, and Recruiter will build the complex search to find more candidates like them.
*Not available for RLite
Uncover hidden talentSmart suggestions The new search results page populates with the search criteria you’ve already
entered, and provides suggestions for additional related terms to help you expand or condense the scope of your search. You can easily edit your search and see live search results.
Prioritize warm leadsSpotlights New search spotlights allow you to zero in on those particular candidates that have
engaged with your company or may be more likely to engage. *Not available for RLite
Search Faster
Uncover hidden talent
Prioritize warm leads
Find great talent, faster
Guided search gives you flexible options to structure your search
Search by a job title, based on your keywords
Search by a suggested ‘ideal candidate’ who is
relevant to your keywords
Search by job title, ideal candidate, or Boolean
Search by job title to leverage relevant location and skills suggestions
Enter as many skills as you need to tailor your
search
Choose from the top skills that are trending
for the job title – or select them all!
See how many results you’ll get as you enter and refine your search
38 Filters
Easily “Find more people like” your top talent
Simply enter the name of your ideal candidate
Recruiter suggests relevant profiles from your
network
Recruiter builds a complex search based on the profiles of your ideal candidates
Search fields are automatically filled based on your ideal candidates’
key attributes
See what criteria went into the search, and edit directly as you see fit
Uncover new talent
Intelligently refine your search with smart suggestions
Dynamically refine your search within the search results page
Access all advanced search filters
Expand or narrow your search using smart
suggestions
Cross-field suggestions offer additional search criteria you may not
have considered
Prioritize the right talent
Spotlights quickly identify warm leads from within your search results
Spotlights allow you to easily filter results for
candidates who are likely to engage
Additional candidate information appears on
their results card
Spotlights vary based on different types of relationships and
interactions on LinkedIn
Sponsored Jobs
Sponsored Jobs allows you to target more relevant candidates faster
Strategic Sourcing and Pipelining
Personalized Job Targeting
Talent BrandDevelopment
SOURCE TALENT
© 2016 LinkedIn Corporation. All Rights Reserved. |
Not all jobs are created equal; Sponsored Jobs help fill your most important roles faster
Financial Analyst Software Engineer Sales Operations
Senior Engineer IT Administrator Sales Director
SPONSORED JOBS
Job targeting begins right on the homepage
Industrial Engineer
3V SIGMA S.p.a.
Industrial Engineer
3V SIGMA S.p.a.
Industrial Engineer
3V SIGMA S.p.a.
JOB TARGETING
James Davis
500+ Connections
2nd
Industrial Engineer
As seen by:
Your ideal passive candidate
Showcase your most important jobs to the best talent
You control how often your job appears in sponsored placements across LinkedIn – including mobile
Sponsored Jobs can get 30-50% more applicants!
Industrial Engineer
LinkedInIndustrial Engineer
DimensonIndustrial Engineer
JOB TARGETING
James Davis
500+ Connections
2nd
Industrial Engineer
As seen by:
Your ideal passive candidate
Bring the power of LinkedIn’s targeting to pay per click
Decide how often jobs appear in the topslot by setting your bid and budget
Track success right in Recruiter or in your ATS
Cost per click: Amount you pay when candidate clicks to
view your job
Budget: the maximum amount you will spend on
this job
JOB TARGETING
Candidates experience
How to find an opportunity on LinkedIn
Active Candidates
How to find an opportunity on LinkedIn
Passive Candidates
Like a new job appears to candidates
Title
Job Description
Recruiter
Application
Sharing
Inmail to candidates
ApplicationComparison with yourpeers
Picture ofthe company
Where employees coming from
AvarageSalary
Post detailsPeople you could know
Who is in the potential team you could join
Apply
Send your profile
Send your profile
LinkedIn mobile app
Find people and jobs quickly with more intuitive search.Connect with other LinkedIn apps to increase your chances to succeed!
LinkedIn Referral
It starts with LinkedInTalent is influenced by multiple touch-points
across the candidate journey
Applied
Prospect
Hire
Unaware Interested
Aware Considering
LinkedIn engages the entire spectrum of talent
Applied
Prospect
Hire
Unaware Interested
ConsideringAware
You can increase your recruiting efficiency by engaging talent every step of the way
Branding Sourcing
Build awareness and interest among qualified
talent pools
Leverage relationships that talent has with your
company
Referrals
LinkedIn Referrals offers a comprehensive approach to unlocking the value of employee
networks
Recruiter
Employee HR Leader
56
…Equip RecruiterUsers…
…Equip RecruiterUsers…
Automaticallyengage employees…
Automaticallyengage employees…
…EmpowerAdmins
LinkedIn Referrals unlocks your employees’ networks to help you build a world class team
…EmpowerAdmins
57
Employee Journey
Teresa Walsh
Employee Journey
Employee Journey
Employee Journey
Employee Journey
Employee Journey
Employee Journey
Employee Journey
Candidate Journey
Kevin Arnold
Candidate Journey
Candidate Journey
A couple days later, we go back to our employee Journey
Teresa Walsh
Employee Journey
Employee Journey
Recruiter Journey
Tim Kraft
Tim’s view of the requisition in Acme Co.’s ATS Employee Journey
Employee JourneyTim’s view working in LinkedIn Recruiter
Employee Journey
Admin Journey
Leigh
Admin Journey
To sum up
What we have seen today
• Next Generation Recruiter
• Sponsored Jobs
• Candidates experience
• LinkedIn mobile app
• LinkedIn Referral
Appendix
ResourcesLinkedIn Referral https://
business.linkedin.com/talent-solutions/employee-referrals-me
LinkedIn Talent Blog https://business.linkedin.com/me/talent-solutions
LinkedIn Recruiter https://business.linkedin.com/me/talent-solutions/recruiter
Next Generation Recruiter Video https://youtu.be/GbGffFCR7jU?list=PLoBbPuCYnPF9fFwCowSO-gQdqSHrb4C_0
New LinkedIn App http://www.slideshare.net/linkedin/our-new-linkedin-app-is-here-making-it-easier-than-ever-to-stay-in-touch-with-the-people-and-information-you-need-to-be-successful
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