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Learn how to successfully use facebook, twitter, LinkedIn and Pinterest.
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Real Secrets of Using Social Media Effectively
1. Not posting well.
2. Only self promotion.
3. No engagement with fan base.
Top 3 Mistakes when Using Social Media
Three Secrets to Social Media
1. Post Interesting Content
2. Engage with Fans/Followers
3. Use as Customer Service Tool
Post Interesting Content Post content your customers/followers are interested in. Business offerings Articles Call to action Special events Motivational content
Types of content Video Images Text/Links
Engage with Followers/Clients/Customers/Fans
It's a dialogue platform, not a monologue platform. Like, share and comment on other people's posts. Respond to users.
Use as Customer Service Tool
Allow user comments. Resolve service issues. Notify clients of business changes.
New facebook look coming soon.Larger images, going from 403px to 552px
image from econsultancy.com
Facebook Advertising Cost Per Click (CPC) Shows up on the right side bar Can target audience through location, age, interests, connections Types of Advertisements
Ads Sponsored Stories
Microblogging - broadcast medium in the form of blogging. (http://en.wikipedia.org/wiki/Microblogging)
Post Content Only 140 characters Hashtags
Engage with Followers Comment RT Shorten URL's – bitly.com, hootsuite
Use as Customer Service Tool Customers express service issues. Set up separate account for service announcements. Mobile companies - Tweet location of services.
Brand identity - Create a custom background, header image in line with your website.
LinkedIn – social platform to organize, connect and grow your professional network.
You1st
Degree2nd
Degree
LinkedInWays to Use LinkedIn for Business
Personal PageConnect and grow your network through personal connections.
• Profile is online resume • Add a photo of yourself • Endorsements• Increase your network through connection invitations
Business Page Highlight service,
product offerings Follow button Add content Link to your website Add top image Add your logo.
GroupsEngage in conversations with group participants, find new contacts and grow network.
Establish yourself, your company as a leader and expert in your field.
Add articles Search members for
connections.
LinkedIn ads Pay per Click (PPC or CPC) New program Select target audience Ads show up on profile pages, business pages, home page, inbox, groups and search result pages. Closely monitor and adjust ads based ad statistics.
Add link to email signature Create a custom LinkedIn URL What you add and post is a reflection of you and your business.
1990 Linked in Today's LinkedIn
PinterestWhat is pinterest?
Pin Content• Create “boards” and add images, video • Add text to your images Use hashtags Connect your facebook and twitter accounts Add content promoting your services and products Add other content as well; pinterest frowns on only posting your own self promotion content exclusively.
Engage with Followers Repin content you see that is interesting. Create community/group boards, invite others to pin. Comment on other pins. “Like” other pins.
Repin – Like – Comment
Profile and Boards
Vespa and Kate Spade Contest #ridecolorfully
Zazzle St. Patrick's Day T-shirt Contest
Other Social Media
Instagram Tumblr MySpace Tout Google Plus Foursquare Blogs
Flickr Youtube Slideshare Digg Reddit Meetup Any site where people
can comment/share
Social Media Universe is Vast
Keep it simple, start with one or two; engage, create community and do it well before moving on to other platforms.
What is Your Social Media Goal?
Contact Information
Carolyn Cumminscarolyn@magichotline.com512-576-1672
about.me/carolyn.cumminsmagichotline.com
bikerunyoga
@bikerunyoga
bikerunyoga
carolyncummins
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