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Toru TakahashiCo-Founder and Co-CEO of ATR Creative Inc.
Kansai Brunch Manager of Linked Open Data Initiative, N.P.O
Interactive Designed and Curated Maps of Cities with Stroly
Our Project is about Maps
• About visualization by maps• But, not data visualization on maps• Visualization of city atmosphere by maps• The design of maps is important!• Our project is for people to know and enjoy
cities more
Smartphone Usage is Increasing in Japanスマートフォンでの地図の利用率は年々増加
スマートフォン カーナビ PC
24%
41%
77%
32% 33%
68%
40%29%
68%
Annual Map Usage by %年間地図利用率2013年 2014年 2015年
Smartphone Automotive Navigation System
http://www.zenrin.co.jp/magazine/150427/ZENRIN: “The Actual Condition Survey of Map Usage 2015”
Dislike
Women in 20`s
18-29 in Total
Women in Total
Men in Total
Men in 60`s
http://www.zenrin.co.jp/magazine/150427/ZENRIN: “The Actual Condition Survey of Map Usage 2015”
Neither LikePreference of Maps
More than Half of the Women and Young People are not fond of Maps
過半数の女性や若者は地図を好きと思っていない
Are the Maps Enjoyable or Merely Tools? 地図は楽しむものか、道具か
Maps are not something to enjoy and merely tools for many women and young people.
http://www.zenrin.co.jp/magazine/150427/ZENRIN: “The Actual Condition Survey of Map Usage 2015”
The Perception of Maps
Something to enjoy (men)Something to enjoy (women)
Merely tools (men) Merely tools (women)
Enjoyable
Merely a tools
Google Maps is great Toolfor correctness and efficiency
But not enjoyable
Google Maps
many users are unwilling to read the maps
For those who are not fond of Maps only look at the current position and the line of the route, not the map.
地図好きでない人には現在地と経路の線しか見えていない
The Designed and Curated Maps Exist to Tell the Atmosphere of the Surrounding and to Support Find the Destination
TPOに合わせた様々なデザインの地図により周囲の雰囲気を伝え、目的地を見つけてもらう
Map Signs in Public Spaces in Japan
Map signs are very common and useful!!
Map Signs for Tourists in Barcelona
There are many route maps for Bus and Subway.Very few number for tourists, and neither affective nor attractive…
05/01/2023
Stroly
Current Location
Switch to the related maps.
User Interface Image
No App required. Instant and easy access.
Demonstrations
Stroly PlatformThe Platform of Designed and Curated Maps
The “YouTube” of Crated Maps
Solving the Issues with Original Technology:• Easy to Use on Smartphone with GPS without an App DL.• Showing the current position in the distorted proportional
maps.• Easy Access through QR Code and the click on the iframe.• Searchable and recommended maps on the App.• Easy web submission of the maps.
絵地図の課題を解決する高機能な絵地図ホスティングプラットフォーム
Alpha Version of Our Platform Available Online
http://alpha3.chizuburari.com
Stroly WorkshopsWalking Events and Editorial Events in Cities in Japan
Map Café
We are Looing For Collaborators!to fill the world with creatively designed maps
Business, Feld-works, or Civic-tech
Let’s Enjoy Strolling the world with Stroly!Stroly
Toru Takahashi and ATR CreativeCo-CEO & Co-Founder of ATR Creative Inc.Director and Co-Founder of • 1999, joined Advanced Telecommunications Research Institute
International (ATR) as a researcher• 2002, received a doctor degree of engineering (Dr. Eng.)• 2004, visiting researcher at Industrial Design Department of
Eindhoven University of Technology, the Netherlands• 2006, started an in-house venture business in ATR• 2012, ATR Creative Inc. is founded• 2016, Co-CEO of ATR Creative
16/06/16
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