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Gamified or Gamifyed!
Score based on the number of the typos you can find!Count conceptual conflicts in my speech!
AndWin a free Gamification session!
Alireza Ranjbar SHourabi
Problem Designer (Game Designer)
Problem Solver (Gamification Designer)
Electrical Engineer (IUST)
Animation & Game (Mobile – Desktop) Business (Creativity – GrowthHacks)
Photography(Hobby)
This Presentation
What is Gamification What is not Gamification
Definitions and Samples
Why is it valuable? Where does the power come from?
How to Gamify?
Gamification is …
Learning from games and their abilities to connect with people.
Using game elements while knowing that a game is a lot more.
Thinking like a game designer. Having objectives other than winning in the
game. Appreciating FUN!
Much HARDER than it appears!
Definitions
The use of game elements and game design techniques in non-game contexts.
The process of game thinking and game mechanics to engage users and solve problems.
Gamification is the concept of applying game-design thinking to non-game applications.
the application of typical elements of game playing to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service.
Game Elements & Mechanics Score Points Badges Achievements Quests Leader boards Currency Level Experience
Gamification is NOT …
Making a 3D virtual world Making everything a game Game theory Just PBLs Simulations or serious games
Windows solitaire
Who is using it?
Microsoft Nike SAP American Express Major League Baseball Salesforce.com AXA Equitable CodeAcademy Deloitte Samsung EMC Foursquare Stack Overflow
USA Networks LiveOps Dell Kaiser Permanente Foot Locker Opower eBay Cisco Recyclebank Universal Music Siemens Yelp Verizon
Engagement = Loyalty
Connection between consumer and a product or service Recency Frequency Duration Virality Ratings
Loyalty is no longer private!
Behind engagement, revenue follows!
Usage : External / Internal
External Marketing Sales Customer engagement
Internal HR Productivity enhancement Crowd sourcing
Usage : Behavior Change
Health and wellness Sustainability Personal finance
Social good applications Social Entrepreneurship
Games : where the power comes from Games are able to get people to take actions
that they don’t always know they want to take, without the use of force, in a predictable way.
3 Central components Pleasure Rewards Time
Name two that are more powerful than Games!and win a free gamification session!
What is a Game?
Has Goal(s) = Objective(s) Has Rule(s) = Limitation(s) Has Balance of structure and exploration Needs Attitude = Following rule(s)
Voluntarily overcoming unnecessary obstacles
Games & Gamification
Real World Games Creating unnecessary obstacles Video games when used best provide
experiences to people.
Games Real World Helping with situations at hand Gamification when used best provides
motivation to participate in a behavior.
How to Gamify … Simple Intro
Thinking like a game designer You’re Not a game designer You’re Not a gamer
Know the players, Get the players playing and Keep them playing Your participants are your players Engage your players
Engage with FUN
“In every job that must be done, there is an element of fun. You find the fun and snap! The job’s a game.” Mary Poppins
Fun Hard Easy Altered state Social
Fun can (and Should) be designed
Gamification Design
Hire a Designer Gartner 80%
But know (game) design thinking Purposive Human centered Balance of analytics and creativeness Iterations and iterations
Prof. Kevin Werbach : A design framework
1. DEFINE business objectives 2. DELINEATE target behaviors
3. DESCRIBE your players 4. DEVISE activity loops 5. DON’T forget the fun! 6. DEPLOY the appropriate tools
Fun
Winning Problem-solving Exploring Chilling Teamwork Recognition Triumphing Collecting Surprise Imagination Sharing Role Playing Customization Goofing off
Tools (Before us)
Badgeville Bunchball Mozilla open badges Bigdoor Gigya LevelEleven gametize Lithium Technologies
Win the Gamification in 4 levels Know your user Identify your mission Apply game mechanics 3M
Manage Monitor Measure
Remember : Gamification is data driven
Win the Gamification Make no Misstake Misstake: Focus on Competition Misstake: No Clear Gamification Goals Misstake: Too Many Rewards Misstake: No Motivation Misstake: Misusing Points and Badges Misstake: Short-Term Thinking
Do : Choose a behavior built for long term Do : Use variable interval rewards (operant
conditioning) Do : Add new elements over time
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