PROPOSAL | Kênh ca nhạc MTV VIỆT NAM

MTV VIETNAM

H O C H I M I N H C I T Y , A U G U S T 2 0 1 6

NEW VERSION

2MTV VIETNAM – NEW VERSION

MAIN INDEX

1. WHAT IS “AWAKEN MTV” ?

2. THE PHASE OF “AWAKEN MTV”

3. “AWAKEN MTV” PHASE 1: “WAKE UP THE MONSTER”

3MTV VIETNAM – NEW VERSION

1. WHAT IS “AWAKEN MTV” ?

1. AWAKEN CAMPAIGN: AUDIENCE

2. DEVELOP FROM “KILL BORING” OF MTV AISA

ARTIST

COMMUNICATION

A STRONG PRECENSE OF MTV VIETNAM IN THE NEW PHASE

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2. THE PHASE OF “AWAKEN MTV”

MTV VIETNAM – NEW VERSION

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AWAKEN MTV

WAKE UP MONSTER

PHASE 1

MTV SCHOOL TOUR

PHASE 2

MTV CHOICE AWARDS

PHASE 3

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MTV VIETNAM – NEW VERSION

3. PHASE 1: “WAKE UP THE MONSTER”

1 CONCEPT

2 “MONSTER” CHANGE ALL-VJ MTV

3 CHANGE ON DIGITAL

4 CHANGE MTV ON THE CONTENT

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3.1 CONCEPT

M T V V i e t n a m h a s a " M o n s t e r " b e i n g

a s l e e p f o r a l o n g t i m e . H u m a n s p r o b a b l y

d i d n o t r e m e m b e r a n y t h i n g a b o u t i t i f i t

d o e s n o t h o l d t h e o n l y k e y t o s t e p i n t o M -

L a n d . W o r l d o f j o y a n d s u r p r i s e

3. PHASE 1: “WAKE UP THE MONSTER”

M T V d e c i d e d t o w a k e t h e m o n s t e r t o f i n d t h e

e n e r g y f o r h u m a n l i f e . B u t m o n s t e r c a n o n l y

w a k e u p w h e n e v e r y o n e t o g e t h e r w a k e i t

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MTV VIETNAM – NEW VERSION

3. PHASE 1: “WAKE UP THE MONSTER”

1 CONCEPT

2 “MONSTER” CHANGE ALL-VJ MTV

3 CHANGE ON DIGITAL

4 CHANGE MTV ON THE CONTENT

3 . 2 “ M O N S T E R ” C H A N G E A L L - V J M T V

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3. PHASE 1: “WAKE UP THE MONSTER”

Kaylee - Shrewd Dustin - Cool Boy

3 . 2 “ M O N S T E R ” C H A N G E A L L - V J M T V

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3. PHASE 1: “WAKE UP THE MONSTER”

Quang Bảo - Elegent Misoa - Clever

3 . 2 “ M O N S T E R ” C H A N G E A L L - V J M T V

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3. PHASE 1: “WAKE UP THE MONSTER”

Lukas- Funny Karen - Charm

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MTV VIETNAM – NEW VERSION

3. PHASE 1: “WAKE UP THE MONSTER”

1 CONCEPT

2 “MONSTER” CHANGE ALL-VJ MTV

3 CHANGE ON DIGITAL

4 CHANGE MTV ON THE CONTENT

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• Address concentrating all information

about MTV Vietnam on Digital Life.

On Digital

• Update news entertainment events

Website: www.MTVWe.com

Link:

• MTV Vietnam's new programs

3 . 3 C H A N G E O N D I G I T A L

3. PHASE 1: “WAKE UP THE MONSTER”

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MTV VIETNAM – NEW VERSION

3. PHASE 1: “WAKE UP THE MONSTER”

1 CONCEPT

1 “MONSTER” CHANGE ALL-VJ MTV

2 CHANGE ON DIGITAL

3 CHANGE MTV ON THE CONTENT

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1. THE FIRST TIME IN VIETNAM

2. THE FIRST TIME ON MTV VIETNAM

3 . 4 C H A N G E M T V O N T H E C O N T E N T

3. PHASE 1: “WAKE UP THE MONSTER”

• MTV BUS – HELLO CITY

• A special ride with joy and surprise

• The first roll on the streets of Saigon

• Entirely recorded on Bus on the streets

• Meet special guests, Celebrities with more interactive

with the crowd around MTV Bus locations visit

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1 . M T V B U S

3.4.1 FIRST TIME IN VIETNAM

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• Music programs on demand

• Shipper is a famous artist delivery items requested audience

granted to their relatives

• A c c o m p a n i e d b y c h a n l e n g e s

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2 . F U N N Y S H I P E R

3.4.1 FIRST TIME IN VIETNAM

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• . Talk Show exploring the themes related to the LGBT

community. Cheering optimistic spirit, meaning and

responsibility, to raise awareness about sexual health

through conversations with special characters

• Interaction with the audience through the live stream

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3 . M T V I L I V E

3.4.1 FIRST TIME IN VIETNAM

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• Tv program guide to cooking and nutrition to build

according to the concept is a mobile kitchen on vehicles

moved around the city

• Mobile Kitchen high interaction between VJ, the guest

artist with people around, those situations, feelings and

stories around the dish are introduced

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5 . M O B I L E K I T C H E N

3.4.1 FIRST TIME IN VIETNAM

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1. THE FIRST TIME IN VIETNAM

2. THE FIRST TIME ON MTV VIETNAM”

3 . 4 C H A N G E M T V O N T H E C O N T E N T

3. PHASE 1: “WAKE UP THE MONSTER”

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1 . M - L I S T

3.4.2 FIRST TIME IN MTV VIETNAM

• Artist share memories that they remember when listening to the melody of the songs

in the playlist includes many songs in many people's memories

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2 . M T V T O P T E N

3.4.2 FIRST TIME IN MTV VIETNAM

• Vietnam songs chart due to the audience

• Announced and introduced the song based on the results of voting at the website MTVWe at the same time

refer to the charts on the online music market

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3 . M T V W A K E U P

3.4.2 FIRST TIME IN MTV VIETNAM

The news program, update the latest trends about movies, fashion, life, online community

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3 . M - C O V E R

3.4.2 FIRST TIME IN MTV VIETNAM

• The program covers several clips of MTV audience and artists and artists

cover songs by other artists

• Not only can sing, M Cover also the playground of dance cover, parody

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3 . M T V F E A T U R E

3.4.2 FIRST TIME IN MTV VIETNAM

Each episode is a character, TV shows portray clarity

"portraits" of featured artists

• What makes their success? Behind the glamor that

is what art brings?

• The memories, the secret was the first artist to

officially share

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3 . M T V @ T H E M O V I E

3.4.2 FIRST TIME IN MTV VIETNAM

MTV Movie @The is an "arena" of 2 VJ through different

opinions about one film being noticed.

The audience, artists, actors, directors ... are engaged in

battle movie to give their views.

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4 . M T V G O N O W

3.4.2 FIRST TIME IN MTV VIETNAM

• M T V G O N O W ! ! W o u l d b e a h e l p f u l g u i d e b o o k f o r t h e

a u d i e n c e w h o w a n t t o k n o w a b o u t e x c i t i n g d e s t i n a t i o n s

f r o m t h e p e r s p e c t i v e o f y o u n g , a c t i v e , a d v e n t u r o u s

p e o p l e w h o l o v e t o l e a r n c u l t u r e o f e v e r y w h e r e .

• I n 3 0 p o f t h e s h o w j u s t e n o u g h t o s h o w y o u t h e m o s t

i n t e r e s t i n g t h i n g s o f t h e p o i n t w h e r e o u r V J w e n t t o , b u t

i t w i l l n e v e r b e e n o u g h t o e x p r e s s o u r f e e l i n g s w h e n w e

a r r i v e d t h e r e

.

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5 . S I T C O M “ Y Ê U E M Đ Ừ N G B Ó P … C Ò I ”

3.4.2 FIRST TIME IN MTV VIETNAM

• Sitcom bringing traffic safety message

• The story of a singer want to earn extra income “the

driver driving" to have money to implement extravagant

display confessed lover

• Many situations occur irony and accidentally found a

beautiful love affair

.

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6 . F A S H I O N O N M T V

3.4.2 FIRST TIME IN MTV VIETNAM

• A TV fashion show belong to Vietnam

International Fashion Week

• Fashionable – Young - Modern

.

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7 . V I E T N A M ’ S N E X T T O P M O D E L O N M T V

3.4.2 FIRST TIME IN MTV VIETNAM

VIET NAM’S NEXT TOP MODEL 2016

PHASE 2: MTV BUS + SCHOOL TOUR

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• The combination of MTV and a series of events School Tour

• Artists will be on the bus and chat with VJ, then the car will stop at a school then artists will have one mini

concert there.

PHASE 2: MTV BUS + SCHOOL TOUR

PHASE 3: MTV CHOICE AWARDS

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• The annual award organized by MTV Vietnam to honor the artists, entertainment products in the fields of

Music, Film, Fashion highlights and audience favorite of the year. Particularly given the impact on the

development of the entertainment industry Vietnam

PHASE 3: MTV CHOICE AWARDS

THANK YOU