Snapchat for Business MBA Lecture

 Snapchatfor Business

BYU Marriott School 

Guest Lecturer: Kate Talbot

@KateTalbot2

Talbot.Kathryn@gmail.com

What Is Snapchat

Platform Features

Shift in Communication 

Brand Storytelling

5 Ways to Use for Business

Snapchat Influencers

Questions 

Agenda

What is Snapchat

#1 in the App Store

Stories last 24 hours & 10 second snap limit 

Full Communication Suite: Video and Audio

Calling & Chat Messaging

Platform for Media Channels: Buzzfeed, CNN,

Vice, ESPN, WSJ etc

Collaborative Live Events

Native Advertising 

Platform Features

Text

Emojis

Filters

Geolocation filters

Brand Advertising

Video Example

Shift In Communication

Less Curated

Authentic

1:1 Communication

Modern day Attention Spans

"The Joy of Being There"

Why Snapchat for Brands ?

100 million daily active users and

400 million snaps per day

Brands and content creators are

using Snapchat to produce stories

that engage and excite audiences

Over 1 billion views of Snapchat

stories each day

Build Your Community

QR Code

   Add Me Link Post on

Social Channels

Can be used for product

launches, trade shows, or one-

of-a-kind events ( i .e. 1,000th

customer to shop in your

store)

Provide Accessto Live Events

Brand Example: NBA

Deliver PrivateContent

Provide special content

Make followers feel

included to an exclusive

event like Fashion Week

or SuperBowl

Brand Example: Paris Fashion Week's

Valentino Show x Zoolander

Offer Contests, Perks, or Promotions

Offer promo codes or

discounts to fans who

watch your entire

Snapchat story

Ask them to take a

snap while holding

your product

Brand Example:Grubhub's Contest and Scavenger Hunt

Take People Behindthe Curtain

Show off your company

Capture birthday

parties, Friday

afternoons, company

outings, or office tours

Brand Example:Everlane's Wearhouse Tour

Brand Storytelling

Highlight brand

messaging

Feature news

about your brand

Showcase your

community

Brand Example: Lily Pulitzer

Snapchat Influencers

Influencers spread

awareness and

have social clout

Their video content

further enhances

your brand voice

and personality

Trusted for their

opinionsExample:DJ Khaled

Influencers

Promote your Brand

Snapchat Takeover

Drive traffic to your website

Spread Awareness for a Cause

Educate your audience

Questions

Learn more: katetalbot.me