Social Media: A Tool For Your Small Business

SOCIAL MEDIAA tool for your small business

WithDebbie Gioquindo

CONFUSED………OVERWHELMED ………

WHAT IS IT Permission based communications Cost effective Long tail marketing Humanizes you and your brand

You become a knowledgeable expert on your brand.

Build and promote your brand Create loyal connections, create

relationships Customer engagement Speak to people with common interests Networking

WHAT IT IS NOT Push marketing

A place where you only speak

Aggressive sales

A replacement for your current marketing

SOCIAL MEDIA OVERVIEW

Facebook 73% incomes above

$75,000

Twitter – 140 Characters or

less

Blog – Establish credibility

Instagram – 68% women

Youtube - +6 Billion hours

watched monthly

Google + 70% Male oriented

Pinterest Dominated by

women

Linked In network of

trusted contacts

Podcasting

REASON TO US SOCIAL MEDIA

Share 648,748 pieces of content

• Reaches more adults 18-34 than any cable network

Users send 100,000 tweets

Share 3,600 photos

Social Media allows your customers to communicate directly with you

Social Media is the #1 visited sites then search engines

IT’S NOT ABOUT YOU Doesn’t matter if you don’t tweet Doesn’t matter if you don’t have a

facebook page

Using Social Media for your business is about the CUSTOMERS YOU WANT TO REACH

SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012

LOCAL BUSINESSES USE SOCIAL MEDIA FOR PROMOTION

DECIDING WHAT NETWORK TO USE

Observe & ListenGet on networks to see where they are

talking about similar products Use hashtags to find the conversations

Ask customers what channels they are on Facebook Twitter Google + Pinterest Instagram

Ask customers if they would like a newsletter

Observe the different channels and see where you get the most response from.

TELL A GOOD STORY

CONCENTRATE & DOMINATE

Begin with one to two networks. If two, make sure they compliment each other. (Facebook & Twitter)

Establish a presence

Move onto another network

Don’t expect overnight success. It takes time.

USE HASHTAGS #Hashtags is the # symbol followed by a

keyword or phrase that helps people find tweets or posts around things that they are interested in.

#wine #followfriday #throwbackthursday #foodchat #winechat #encouragement

PINTEREST

Fastest growing network

GOAL ON PINTEREST Pin content that will be shared Don’t just pin your products Pin images that compliment but not

compete You can include prices on your pin

They receive 36% more likes Key is to frequently pin beautiful images

with helpful captions

BUYING HABITS OF PINNERS Shop more often Purchase more items Generates referrals Refer buyers to our website or brick and

mortar store

PINTEREST ANALYTICS

FACEBOOK Create a Page

for your business (NOT A PROFILE)

Post informationHistoryAdviceHow-toPhotos

Ask for fans opinions, stories or advice

FACEBOOK BEST PRACTICES Post 2 – 5 Times a day – consistency is

key.Post different content each timeKeep posts short

Include photos or links with your updates

Use Facebook Ads toPromote a post

Target existing fansPromote your page

Target outside your fans Target competitor fans

TWITTER• Opportunities in 140 characters or less• New mode of customer communication

that can be tailored to customer preferences

• Relationship building – Adding Value• Product promotion and sales

– Identify your audience– Provide useful content– Engage in conversation

• Corporate Reputation Management– Your brands personality.– A live person

WHAT TO TWEET Events

WebinarsSpeaking

engagentsPodcastsLive eventsTrainingNew ProductBook

Blog content Product Info Company News

Leverage twitter traffic to other locations

FB Linked In Google + Website

Promote yourself Lending a hand

How can I help you. Give value back to your audience

MAKING AND USING TWEETS 140 characters to per message Hashtags(#) to track messages Use @ symbol for replies Use D, followed by account name to

send direct message to someone Use “RT @accountname: ” followed by

quote to retweet someone’s tweet Like a tweet

LISTEN Listen to what is going on and use it as

a market research tool Observe Tweet

WHEN TO TWEET Lifespan of tweet 30 sec.

Share multiple times cause same people won’t see it

Schedule content out every few hours

Use hashtags

GOOGLE + B2B

Use links and photos

Add friends

Create hangouts

INSTAGRAM Linking picture

and video content with your brands story and culture

Have a central theme

Photos must be visually appealing

Content must give people reason to followNew itemsSneak PeaksBehind the scenesSpecial deals

USING INSTAGRAM Get app Take photo with camera (not thru app) Enhance photos Upload with hashtags Engage with users

Like photosRepost contentComment

Through posting, post on other channelsFacebook pageTwitterTumblr

QR CODES Use these on printed

material Brochures Print ads Business cards Rack cards Signs

Direct QR code to Video Facebook Twitter Contest

FREE TOOLS Twitter

HootsuiteTweetdeck

Dlvr.it Postplanner for Facebook – schedule and

content ideas for Facebook. (to schedule and curate there is a fee)

Social Crawlytics – where content does best on each network

Keywords – Google Adwords Keywords

TWEETDECK

HOOTSUITEYouTube

FB PageTwitter

DLVR.IT

Free 5 Feeds, 3 Social Profiles, and your feed is updated every 30 minutes.

POST PLANNER

SEMRUSH

Free – limited to 3 searches per day

KEYWORDS

DEBBIE GIOQUINDOCERTIFIED WINE SPECIALIST

HUDSON VALLEY WINE GODDESS

Wine Tastings, Education & Consulting

Social Media Consulting for Small Business

www.HudsonValleyWineGoddes.com

hvwinegoddess@gmail.com845-206-9463