Hybris ile yeni nesil ticaret

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SAP FORUM İSTANBUL 2014Basit Düşün Fark YaratHybris ile Yeni Nesil TicaretKonuşmacı Adı : Ümit YILMAZFirma Adı : itelligence Türkiye

© 2014 SAP AG or an SAP affiliate company. All rights reserved. 2

Agenda

itelligence Corporate Profile

References

Hybris- Next Generation E-Commerce Platform Hybris Overview Hybris B2C Customer Journey Hybris B2B Features Hybris MDM or PCM (Product Content Management) Summary

itelligence Corporate Profile

© 2014 SAP AG or an SAP affiliate company. All rights reserved. 4

itelligence NTT DATA Business Solutions

• 25 Years SAP Expertise

• 5000+ Customer Worldwide

• 7500+ SAP Professionals Worldwide

• 7x 24 Support & 10 Data Center around the globe

• Key industries: Manufacturing, Consumer Products, High-Tech,

Life Sciences, Professional Services, Trading

• Solution driven trusted end-to-end lifecycle partner

• 25+ Industrial Solution (BAIO)

• 500+ Process Specific Add-Ons and Mobiles

• 60+ RDS Solutions

• One Method – NTT DATA’s global SAP methodology

• Application Management Services (AMS)

Global SAP Revenue (12/2013)1+ Billion €

Always Close By

Locations in 22 Countries and 5 Regions

ITELLIGENCE AT A GLANCE GLOBAL SERVICE NETWORK

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itelligence NTT DATA Business Solutions

APPLICATIONS■ Bus. Suite■ ERP■ CRM■ SCM■ SRM■ PLM■ Industry Appl.

ANALYTICS■ BW/BI/BOBJ■ Applied Analytics■ Predictive Analytics■ Performance

Management

D&T■ HANA■ Database■ Warehouse■ Netweaver■ BASIS■ Security■ MDM

CLOUD■ Cloud

Applications■ Business

Networks■ Infrastructure■ Platform

MOBILE■ Mobile Apps■ Platform■ Mobile Services■ Managed

Mobility

COMPETENCIES

■ SW CMMi L5 and PCMMi L4■ SCOR Award winner for

Supply Chain Excellence■ RUN SAP Certified ■ Leaders in SAP SDN / BPX■ SAP Pinnacle Award: Finalist/ Winner for last 5 years in a row.

Global Partnerships■ Global Value Added

Reseller■ Global Services Partner■ Global AMS■ Global Hosting■ Global Cloud Provider

ACHIEVEMENTS / CERTIFICATIONS

© 2014 SAP AG or an SAP affiliate company. All rights reserved. 6

itelligence Turkey

■ Established: 2000

■ Head office: İstanbul, Türkiye

■ More than 300 employees

■ More than 260 customers

■ More than 400 SAP Projects in 50 country

■ Thousands of users in 19 different industries

2013 Highest Number of HANA Sales Award

2013 Highest Annual Indirect Sales Revenue Award

Biggest SAP Consultancy Company in the ecosystem

(According to IT 500 Company Awards - 2014)

WE DELIVER POWERFUL SAP SOLUTIONCS TO THE WORLD!

Industrial References

© 2014 SAP AG or an SAP affiliate company. All rights reserved. 8

HIZLI TÜKETİM

ÇELİK METAL VE MAKİNA

OTOMOTİV VE LOJİSTİK

İLAÇ VE SAĞLIK MOBİLYA, PLASTİK VE AMBALAJ

İNŞAAT YAPI

MALZ. ELEKTRONİK

SERVİS

«Hybris» Overview

© 2014 SAP AG or an SAP affiliate company. All rights reserved. 10

Delivering a good customer experience used to be simple

© 2014 SAP AG or an SAP affiliate company. All rights reserved. 11

Operational processes today are incredibly complex

© 2014 SAP AG or an SAP affiliate company. All rights reserved. 12

Delivering consistent data used to be simple.

© 2014 SAP AG or an SAP affiliate company. All rights reserved. 13

Multi-channel data consistency is incredibly complex.

© 2014 SAP AG or an SAP affiliate company. All rights reserved. 14

Today: Channel Specific Applications

© 2014 SAP AG or an SAP affiliate company. All rights reserved. 15

New Software Category to Support New Customer Behavior

© 2014 SAP AG or an SAP affiliate company. All rights reserved. 16

Hybris omni-channel platform

© 2014 SAP AG or an SAP affiliate company. All rights reserved. 17

Single View Needed For Consistent Experience

© 2014 SAP AG or an SAP affiliate company. All rights reserved. 18

Hybris OmniCommerce for B2C and B2B one Technology Stack, modern Architecture

© 2014 SAP AG or an SAP affiliate company. All rights reserved. 19

SAP + Hybris – Solution Overview

Hybris B2C Customer Journey

© 2014 SAP AG or an SAP affiliate company. All rights reserved. 21

A Short-Term Solution with a Long-Term Vision

© 2014 SAP AG or an SAP affiliate company. All rights reserved. 22

Hybris B2B Commerce Accelerator

© 2014 SAP AG or an SAP affiliate company. All rights reserved. 23

Best practice storefronts including mobile

Hybris B2B Features

© 2014 SAP AG or an SAP affiliate company. All rights reserved. 25

All B2B Business Users Benefit from Hybris B2B Commerce

Hybris MDM or PCM (Product Content Management)

© 2014 SAP AG or an SAP affiliate company. All rights reserved. 27

MDM - PIM Scope too Limited for rich Product Communication

© 2014 SAP AG or an SAP affiliate company. All rights reserved. 28

Product management : catalogs, views. Possible architecture

Summary

© 2014 SAP AG or an SAP affiliate company. All rights reserved. 30

Hybris omni-channel platform

© 2014 SAP AG or an SAP affiliate company. All rights reserved. 31

Hybris OmniCommerce for B2C and B2B one Technology Stack, modern Architecture

© 2014 SAP AG or an SAP affiliate company. All rights reserved.

Teşekkürler

İletişim Bilgileri:

Ümit YILMAZumit.yilmaz@itelligence.com.tr