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h"p://www.linkeduit.nl/
100´000,000 usuarios
220 países
3´800,000 de usuarios en América La;na
Fuente: SMLatan 2010
Volkswagen Passat LinkedIn Challenge
Caso: Volkswagen Passat Linkedin Challenge Anunciante: Volkswagen Agencia: Achtung (www.achtung.nl)
h"p://www.linkeduit.nl/
The new Volkswagen Passat, filled with loads of features, is pre"y full of itself. Therefor during tha next few months Volkswagen will be looking for drivers who are as full, if not fuller of themselves than this well know Volkswagen
model is. And what be"er place to challenge or be challenged than Linkedin? The new campaign website www.linkeduit.nl is launched, in coopera;on with Linkedin, where fana;c users can challenge each other to test who is as full of themselves as the new Passat is. This enables par;cipants to directly compare Linkedin profiles. The par;cipant who is as full of himself as the new Passat is
stands a chance to win a new Passat.
Volkswagen realizó una campaña basada en LinkedIn. La campaña está basada en la idea de que el nuevo Passat ;ene todas las
caracterís;cas de un buen perfil de LinkedIn.
El obje;vo es simple: tener el perfil de LinkedIn más completo de Holanda.
h"p://www.linkeduit.nl/
h"p://www.linkeduit.nl/
h"p://www.linkeduit.nl/
h"p://www.linkeduit.nl/
h"p://www.linkeduit.nl/
h"p://youtu.be/m7TFcMWI-‐98
Omar Vite
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