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5 Ideas to Increase
Sales
Alex Stelmakh
amasty.com
Title
Topic 1
Praesent commodo cursus
magna, vel scelerisque nisl
consectetur et. Praesent
commodo cursus magna,
vel scelerisque nisl
consectetur et. Fusce
dapibus, tellus ac cursus
commodo, tortor mauris
Topic 2
Curabitur blandit tempus
porttitor. Maecenas
faucibus mollis interdum.
Donec ullamcorper nulla
non metus auctor fringilla.
Title …
• Aenean lacinia bibendum
nulla sed consectetur.
• Cras mattis consectetur
purus sit amet
fermentum. Morbi leo
risus, porta ac
• consectetur ac,
vestibulum at eros.
Vestibulum id ligula porta
felis euismod semper.
Fusce dapibus, tellus ac cursus
commodo, tortor mauris
condimentum nibh, ut fermentum
massa justo sit amet risus. Donec
sed odio dui. Nulla vitae elit libero,
a pharetra augue.
Hummingbird
SEO. Trends
Not Provided
Humming
bird
SEO. Trends
How to determine
best performing
keywords
?
• Adwords
• GWT
• Internal Search
• Landing Pages
SEO. Trends
Content
Duplication
SEO. Mistake
•Home page
•Reviews
•Layered navigation
•Search
SEO. Duplication
•Home page
–301 Redirects
SEO. Duplication
•Reviews
–Merge 2 pages
SEO. Duplication
•Layered Navigation
–Friendly URLs
–In Page Texts
–Meta Titles
SEO. Duplication
•Search
–Noindex / Follow
–Robots.txt
SEO. Duplication
1. No Content Duplication
2. …
3. …
4. …
5. …
Catalog. Trends
Mobile
Browsing
Rich Content
Attractive
Look & Feel
Catalog. Idea
•Category
•Product
•Search
Catalog. Key Pages
•Category Filters
–Easy & Compact
–Attractive
–Functional
Catalog. Category
Catalog. Easy Filters
•Product Images
–High Quality
–Zoom
–Color Options
Catalog. Product
Catalog. Color Swatches
•Search Results
–Auto Suggest
–Relevance
Catalog. Search
Catalog. Suggestions
1. No Content Duplication
2. Attractive catalog
3. …
4. …
5. …
Promotions. Trends
Discounts with
no promotional
value
Promotions. Mistake
Ways to advertise
special price?
Promotions. Special Price
•Clearance page
•Ribbons
•Banners
• In the cart
Promotions. Show them!
Promotions. On Sale
Promotions. Ribbons
Promotions. Banners
Promotions. Banners v2.0
Phone Case
Banner
+
Promotions. Cart
Subtotal
Discount 1
Discount …..
Grand Total
Discount N
1. No Content Duplication
2. Attractive catalog
3. Visible Promotions
4. …
5. …
Abandonment
reasons
?
Checkout. Trends
Checkout. Trends
Free
Shipping
Checkout. Idea
Checkout. Shipping
Checkout. Cart Rule
• Negotiate rates
• Use fulfillment services
• In Store Pickup
Checkout. Cost to Ship
Checkout. Pick Up
1. No Content Duplication
2. Attractive catalog
3. Visible Promotions
4. Free Shipping
5. …
Follow Up. Trends
Mobile
Ignore
trends
Follow Up. Mistake
• Short subjects
• Pre-headers
• Touch Interface
Follow Up. Mobile Tips
Follow Up. Structure
Short Subject
Pre-header
Action
E-mail body
Follow Up. Tabs
Follow Up. Tabs
How to get emails
in Gmail Primary
tab?
Follow Up. Tabs
1. No Content Duplication
2. Attractive catalog
3. Visible Promotions
4. Free Shipping
5. Mobile Friendly E-mails
Tablemaster
Head Head
1 2
3 6
4 5
5 7
Speaker
Topic
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