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Agile product development, some lessons learned and differences between doing it in a small startup and large companies
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איך לנהל מוצר בסטארטאפ ומה חברות גדולות יכולות"!ללמוד מזה
Agile Product Dev The all around picture
Who am I to talk?
❖ Co-founder, CTO, Product @overvyoo!
❖ CTO, Product @gettaxi!
❖ CTO @clarizen!
❖ Technology is my passion!
❖ Product is my game!
❖ Nevo and Tamar are what I’m known for
What is agile?
❖ Practical hints and methods!
❖ Be more successful!
❖ What is successful?
Agile Product
❖ Product - the bridge between sales, marketing, R&D and strategy!
❖ AKA - the person that knows the least in every meeting!
❖ Work in cycles - plan, execute, analyze!
❖ vs. Plan, plan, plan, plan, execute, see what went wrong.
Why do it?
❖ Because it’s faster?!
❖ Because it’s considered the best?!
❖ Because programmers want to?!
❖ Because Nasdaq/Investors loves it?
Why do it?
❖ Because we have to
Startup Life
❖ Target: Product fit!
❖ Speed - fast cycles!
❖ Technology - not set in stone !
❖ Strategy - not set in stone
Lorem Ipsum Dolor
EnterpriseTarget: Monetize !
Speed - but needs to be stable!Technology - now, improve!Strategy - no, tactics
The bigger the company..
❖ HR Issue!
❖ The right people (hiring, communicating)!
❖ Communication!
❖ Ownership!
❖ Planning and Confidence
Big companies need to learn
❖ It’s not a hype, it’s a necessity!
❖ Huge old(er) companies are using it (Toyota, IBM)!
❖ It’s all about the people*
* always
Evangelize in a big company
❖ Understand the fear!
❖ Understand the need!
❖ Understand the traps
Prepare❖ Have patience!
❖ It takes time to win people over!
❖ It takes time to show results!
❖ Have a plan!
❖ It helps people see it’s not just chaos!
❖ It’s always good to have a plan!
❖ Make sure people are aligned!
❖ People don’t like surprises
Summary
Startup!! Bigger Company
The Need Market Fit Monetize
Speed Reach Stable
Technology Create Improve
Strategy Forumlate Execute
Communication Easy Hard
HR Controlled Uncontrolled
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