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Tapit's presentation on the use of Near Field Communications {NFC} for content / information delivery and how it will benefit consumers and business.
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“Tapping” the magic of NFC for information delivery.
Auto ID, Tokyo September, 2012
こんちにわ日本の皆さん。 わたしはアンドリューです。 Co-founder & Head of Operations Tapit.
Nov 2010 Mar 2011 Today
Ages ago A while ago Not long ago Now
We need to re-imagine the experience for consumers on phones.
Globally – web access via phone increasing, desktop decreasing
A magical experience made simple.
Are APPS Dead?
11,000,000 7,480,000 7,480,000
3,350,000 673,000 673,000
Source: Google, August 2012
People spend a lot of time out & about in physical environments.
Tapit want people to think that rich information is only a “tap” away, wherever they are in the physical world.
Tapit can benefit every major industry.
Tapit deliver content in “smart” ways to enrich a consumer connection with a company.
Companies want insights about consumer actions and intentions when they are in the physical world.
World First: Outdoor Media
World First: Retail / Telco
World First: Retail / Telco
World First: Small Business
World First: Music festival + Facebook
World First: HTC Launch Event
Coming soon: Public Transport
Coming soon: Retail
Coming soon: Taxis
World First: Food retail
Coming soon: Museums
ありがとうございます @tapitnfc youtube.com/tapitnfcmarketing
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