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Developing Profitable Websites
with Mash-ups and APIswith Mash-ups and APIs
Amo Sokhi, Head of ShopWindow
Agenda
• Background & Terminology
• Advantages to your Business
• Scope within Affiliates
• Case Study : citysearch.com• Case Study : citysearch.com
• Summary
Understanding the TechnologyUnderstanding the Technology
Definitions
• Application Programming Interface (API)
• Mashup Solution
data exchange between applications or systems across the Internet
Combining data from more than one source (typically using APIs)• Mashup Solution
• Cloud Computing
Combining data from more than one source (typically using APIs)
Accessing services or products available through the internet (the cloud)
Business Case: APIsBusiness Case: APIs
Packages vs. Services
Datafeeds API
Datafeed
Datafeed
Datafeed
Datafeed
DF
Data
Feed
DF
Shift in Technology developments
The ability to work through the Internet (Cloud)DF
Cost effective way of working
Advantages to Business
General Advantages
• Faster Development
• Maintenance and Development• Maintenance and Development
• Supported Services
• Mashup different services
• Greater Flexibility
Affiliate Marketing
• What makes your application unique
• Develop portfolio of sites quicker
Advantages to Business
• Develop portfolio of sites quicker
• Automated, regular updates
• Data Integrity
• Enhancement
• Enrichment
• Developing demands of todays user
• On going requirement of innovation
interaction, information on demand, speed of service
banners and links, content units, datafeeds, APIs
Scope within Affiliates
• On going requirement of innovation
• Shorter Development lifecycles delivering higher ROI
banners and links, content units, datafeeds, APIs
Less resource, less planning, beter ability to work on ad hoc basis
Mashup Case studyMashup Case study
CitySearch.com
CitySearch Mashup
OverviewSimilar to view london, citysearch.com offers users
info on restaurants, hotels, nightlife, shopping and
services in US cities
PurposeTo provide a comprehensive map facility that
Plots a users interests in a clear, meaningful
way, which bolts onto the current website
Transition from Packages to Services has led to
abundance of services through the Internet
Innovation must be high consideration to meet needs
of today's user
Summary
of today's user
Mashups offer innovation; allowing you to focus on
core business strategies.
Common APIs
Thank youThank you
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