Facebook marketing in 7 days

Facebook Marketing§ง�‹ÒาÂยæๆ ãใ¹น 7 ÇวÑั¹น

Thursday, December 9, 2010

About me

àเÁม¸ธÒา àเ¡กÃรÕีÂย§ง»ปÃรÔิÞญÞญÒา¡กÔิ¨จTwitter: @mehtaxz

¼ผÙู�Œ¡ก�‹ÍอµตÑัé้§ง www.facebookgoo.com

áแËหÅล�‹§ง¢ข�ŒÍอÁมÙูÅลàเ¡กÕีè่ÂยÇว¡กÑัºบsocial media marketing Íอ×ืè่¹นæๆ

• www.marketingoops.com

• www.marketingbyte.com

• www.mashable.com

• www.allfacebook.com

Facebook Page ãใ¤คÃรæๆ ¡ก็ÊสÃร�ŒÒา§งäไ´ด�Œ!

àเÁม×ืè่Íอàเ¤คÃร×ืè่Íอ§งÁม×ืÍอàเËหÁม×ืÍอ¹น¡กÑั¹น·ท∙ÓำÍอÂย�‹Òา§งäไÃรãใËห�Œâโ´ด´ดàเ´ด�‹¹น...?

¼ผÅล¡กÒาÃรÊสÓำÃรÇว¨จáแºบÃร¹น´ดì์µตè่Òา§งæๆ·ท∙Õี è่Áม Õี facebook page• ÁมÕีÊสÁมÒาªชÔิ¡กÁมÒา¡ก¡กÇว�‹Òา 1 Åล�ŒÒา¹น¤ค¹น = 0.47%

• ÁมÕีÊสÁมÒาªชÔิ¡กÁมÒา¡ก¡กÇว�‹Òา 1 áแÊส¹น¤ค¹น = 0.76%

• ÁมÕีÊสÁมÒาªชÔิ¡กÁมÒา¡ก¡กÇว�‹Òา 1 ËหÁม×ืè่¹น¤ค¹น = 4%

• ÁมÕีÊสÁมÒาªชÔิ¡กÁมÒา¡ก¡กÇว�‹Òา 1 ¾พÑั¹น¤ค¹น = 23%

• ÁมÕีÊสÁมÒาªชÔิ¡ก¹น�ŒÍอÂย¡กÇว�‹Òา 1 ¾พÑั¹น¤ค¹น = 77%*µตÒาÁม¢ข�ŒÍอÁมÙูÅลâโ´ดÂยºบÃรÔิÉษÑั·ท∙ Sysomos ¼ผÙู�ŒãใËห�ŒºบÃรÔิ¡กÒาÃร Social Media Analytics

FACEBOOK MARKETING

ÇวÑั¹น·ท∙Õีè่ 1ÃรÙู�Œ¨จÑั¡ก¡กÑัºบ facebook

FACEBOOKD A Y O N E

News FeedThursday, December 9, 2010

Communicating VS AdvertisingThursday, December 9, 2010

“ªช�‹Çว§ง·ท∙Õีè่àเÃรÒาàเÃรÔิè่ÁมÊสÃร�ŒÒา§ง Fan Page àเ»ป�š¹นªช�‹Çว§ง·ท∙Õีè่µตÃร§ง¡กÑัºบàเ»ป�´ด¤คÍอ¹นâโ´ดâโ¤คÃร§ง¡กÒาÃรËห¹นÖึè่§งàเÃรÒา¡กç็àเÅลÂยÅล§งâโ¦ฆÉษ³ณÒาàเµตç็Áม·ท∙Õีè่...

»ปÃรÒา¡ก®ฎÇว�‹Òา Fan Page àเ§งÕีÂยºบ àเ¾พÃรÒาÐะ¤ค¹น¡ก´ด Unlike ¡กÑั¹นàเÂยÍอÐะ àเÃรÒา¡กç็àเÅลÂยàเÃรÔิè่ÁมàเÃรÕีÂย¹นÃรÙู�ŒÇว�‹ÒาÎฮÒาÃร�´ดàเ«ซÅลãใªช�ŒäไÁม�‹äไ´ด�Œ¡กÑัºบªช�‹Íอ§ง·ท∙Òา§ง¹นÕีé้”

ºบ·ท∙ÊสÑัÁมÀภÒาÉษ³ณ� Positioning Magazine

FACEBOOKD A Y T W O

ÇวÑั¹น·ท∙Õีè่ 2ÃรÙู�Œ¨จÑั¡ก¡กÑัºบ facebook Page

PROFILE PAGE

COMMON MISTAKE #1

COMMON MISTAKE #2

¡กÒาÃรµตÑัé้§งªช×ืè่Íอ Page

“DORAEMON” Unofficial Fan Page

728,587 LIKES!!!

“DORAEMON” Unofficial Fan Page

728,587 LIKES!!!

We are not Doraemon!!!

FACEBOOKD A Y T H R E E

ÇวÑั¹น·ท∙Õีè่ 3ÇวÒา§งáแ¼ผ¹น ÇวÒา§งáแ¼ผ¹น ÇวÒา§งáแ¼ผ¹น

FACEBOOKD A Y T H R E E

Íอ§ง¤ค�»ปÃรÐะ¡กÍอºบ¢ขÍอ§งáแ¼ผ¹น·ท∙Õีè่´ดÕี1. ÃรÙู�Œ¨จÑั¡ก¡กÅลØุ�‹Áมàเ»ป�‡ÒาËหÁมÒาÂย2. ¨จØุ´ด»ปÃรÐะÊส§ง¤ค�ªชÑั´ดàเ¨จ¹น3. ÁมÕีµตÑัÇวªชÕีé้ÇวÑั´ด¤คÇวÒาÁมÊสÓำàเÃรç็¨จ4. ÁมÕีáแ¼ผ¹น©ฉØุ¡กàเ©ฉÔิ¹น

µตÑัÇวÍอÂย�‹Òา§ง¡กÅลØุ�‹Áมàเ»ป�‡ÒาËหÁมÒาÂย

“Annie ÍอÒาÂยØุ 22 ¨จºบ¡กÒาÃรÈศÖึ¡กÉษÒาÃรÐะ´ดÑัºบÁมËหÒาÇวÔิ·ท∙ÂยÒาÅลÑัÂย·ท∙Õีè่àเÁม×ืÍอ§ง Palo Alto, California ÂยÑั§งâโÊส´ดÍอÂยÙู�‹ áแÅลÐะàเ¾พÔิè่§งËหÒาËห�ŒÍอ§งàเªช�‹Òา¢ขÍอ§งµตÑัÇวàเÍอ§งàเ»ป�š¹น¤คÃรÑัé้§งáแÃร¡ก Annie ¡กÓำÅลÑั§งËหÑั´ด·ท∙ÓำÍอÒาËหÒาÃร·ท∙Òา¹นàเÍอ§ง áแµต�‹ªชÕีÇวÔิµต¡กç็ÂยØุ�‹§งàเËหÅล×ืÍอàเ¡กÔิ¹น ¡กÒาÃรµตÑั´ดÊสÔิ¹นãใ¨จ«ซ×ืé้Íอ¢ขÍอ§ง Annie ¨จÖึ§ง¢ขÖึé้¹นÍอÂยÙู�‹¡กÑัºบ¤คÇวÒาÁมÊสÐะ´ดÇว¡กàเ»ป�š¹นÍอÑั¹น´ดÑัºบáแÃร¡ก

Annie ãใªช�ŒàเÇวÅลÒาÇว�‹Òา§ง¾พÙู´ด¤คØุÂย¡กÑัºบàเ¾พ×ืè่Íอ¹นºบ¹น facebook áแÅลÐะ´ดÙู Youtube ÁมÒา¡ก¡กÇว�‹Òา´ดÙูâโ·ท∙Ãร·ท∙ÑัÈศ¹น�”

¨จØุ´ด»ปÃรÐะÊส§ง¤ค� µตÑัÇวªชÕีé้ÇวÑั´ด

àเ¾พÔิè่ÁมÂยÍอ´ด¢ขÒาÂย ¼ผÅล¡กÓำäไÃร·ท∙Õีè่ÁมÒา¡ก¢ขÖึé้¹น

»ปÃรÑัºบ»ปÃรØุ§ง Customer Service ¡กÒาÃรµตÍอºบÊส¹นÍอ§ง·ท∙Õีè่àเÃรç็Çว¢ขÖึé้¹นÃรÍอ§งÃรÑัºบÅลÙู¡ก¤ค�ŒÒาäไ´ด�ŒÁมÒา¡ก¢ขÖึé้¹น

»ปÃรÐะËหÂยÑั´ด§งºบ»ปÃรÐะÁมÒา³ณâโ¦ฆÉษ³ณÒา ãใªช�Œ¨จ�‹ÒาÂย¹น�ŒÍอÂยÅล§ง´ด�ŒÇวÂย¼ผÅล·ท∙Õีè่àเ·ท∙�‹Òาàเ´ดÔิÁมËหÃร×ืÍอ´ดÕี¢ขÖึé้¹น

»ปÃรÐะªชÒาÊสÑัÁม¾พÑั¹น¸ธ� ¨จÓำ¹นÇว¹น¤คÃรÑัé้§ง·ท∙Õีè่¶ถÙู¡กàเÍอ�‹Âย¶ถÖึ§งµตÒาÁมÊส×ืè่Íอµต�‹Òา§งæๆ

µตÑัÇวÍอÂย�‹Òา§ง¨จØุ´ด»ปÃรÐะÊส§ง¤ค�áแÅลÐะµตÑัÇวªชÕีé้ÇวÑั´ด

P R O B L E M S

PLAN B ¨จÐะ·ท∙ÓำÂยÑั§งäไ§ง¶ถ�ŒÒา....

• äไÁม�‹ÁมÕี¡กÒาÃรµตÍอºบÊส¹นÍอ§ง• äไÁม�‹ÁมÕี¤ค¹น¡ก´ด “LIKE”• ¤คÍอÁมàเÁม�Œ¹น·ท∙�áแ§ง�‹Åลºบ• àเ¨จÍอ»ป�†Çว¹น

FACEBOOK

ÇวÑั¹น·ท∙Õีè่ 4ÊสÃร�ŒÒา§งáแÅลÐะ»ปÃรÑัºบáแµต�‹§งFacebook Page

FACEBOOKD A Y F O U R

Create Facebook Page

http://www.facebook.com/page

Design àเ»ป�š¹นàเÃร×ืè่Íอ§งÊสÓำ¤คÑัÞญ?

BEFORE...Thursday, December 9, 2010

Design àเ»ป�š¹นàเÃร×ืè่Íอ§งÊสÓำ¤คÑัÞญ?

AFTER!!!Thursday, December 9, 2010

ÍอÂย�‹ÒาÁมÍอ§ง¢ข�ŒÒาÁม ÃรÙู»ป Profile!

»ปÃรÑัºบáแµต�‹§ง¤ค�‹Òาµต�‹Òา§งæๆ ãใ¹น Edit Page

ãใªช�Œ Landing Tab ãใËห�Œàเ»ป�š¹น»ปÃรÐะâโÂยªช¹น�

FACEBOOKD A Y F I V E

ÇวÑั¹น·ท∙Õีè่ 5ÇวÒา§งáแ¼ผ¹นáแÅลÐะÍอÑั¾พàเ´ด·ท∙àเ¹น×ืé้ÍอËหÒา

1. µตÍอ¹นàเªช�ŒÒาâโ¾พÊสµต�·ท∙Ñั¡ก·ท∙ÒาÂย ÍอÃรØุ³ณÊสÇวÑัÊส´ดÔิì์¨จ�ŒÒา ¶ถÖึ§ง·ท∙Õีè่·ท∙Óำ§งÒา¹น¡กÑั¹นËหÃร×ืÍอÂยÑั§ง2. µตÍอ¹นãใ¡กÅล�Œàเ·ท∙Õีè่Âย§งËหÒาÃรÙู»ปÍอÒาËหÒาÃรÁมÒาâโ¾พÊสµต� ËหÔิÇว¡กÑั¹นËหÃร×ืÍอÂยÑั§ง¨จ�Òา3. µตÍอ¹นàเÂยç็¹นâโ¾พÊสµต�Çว�‹Òา¶ถÖึ§งºบ�ŒÒา¹น¡กÑั¹นËหÃร×ืÍอÂยÑั§ง Ãร¶ถµตÔิ´ดÁมÑัé้ÂยàเÍอ�‹Âย4. ÇวÑั¹นËหÇวÂยÍอÍอ¡ก àเÍอÒาàเÅล¢ข·ท∙Õีè่ÍอÍอ¡กÁมÒาâโ¾พÊสµต�5. ¾พÙู´ด¶ถÖึ§งáแºบÃร¹น´ด�µตÑัÇวàเÍอ§งºบ�ŒÒา§งàเ»ป�š¹น¤คÃรÑัé้§ง¤คÃรÒาÇว

ÊสÙูµตÃรÊสÓำàเÃรç็¨จ¡กÒาÃรâโ¾พÊสµต�¢ข�ŒÍอ¤คÇวÒาÁมºบ¹นFacebook Page ¢ขÍอ§งáแºบÃร¹น´ด�ÊสÔิ¹น¤ค�ŒÒาµต�‹Òา§งæๆ

Credit : @macroart

FACEBOOKD A Y S I X

ÇวÑั¹น·ท∙Õีè่ 6»ปÃรÐะªชÒาÊสÑัÁม¾พÑั¹น¸ธ� Page ¢ขÍอ§ง¤คØุ³ณ

¤คØุ³ณµต�ŒÍอ§ง¡กÒาÃรáแ¤ค�‹àเ¾พÔิè่Áม¨จÓำ¹นÇว¹น LikeËหÃร×ืÍอàเ¾พÔิè่Áม¨จÓำ¹นÇว¹นÊสÁมÒาªชÔิ¡ก¡กÅลØุ�‹Áมàเ»ป�‡ÒาËหÁมÒาÂย?

¤คÓำ¶ถÒาÁมªชÇว¹น¤คÔิ´ด.....

Ãร�ŒÒา¹น¢ข�ŒÒาÇวáแ¡ก§งÍอÔิè่ÁมÍอÃร�‹ÍอÂย àเªชÕีÂย§งãใËหÁม�‹...

Promote with an ads

FACEBOOKD A Y S E V E N

ÇวÑั¹น·ท∙Õีè่ 7»ปÃรÐะàเÁมÔิ¹น¼ผÅลáแÅลÐะ»ปÃรÑัºบ»ปÃรØุ§ง

Facebook Insights

THANK YOU!!!Thursday, December 9, 2010

Contact...

Email: mehta@facebookgoo.comTwitter: @mehtaxz, @facebookgooWebsite: www.facebookgoo.comFan Page: fb.me/fbgoothailand

¾พºบ¡กÑั¹นàเÃรç็Çวæๆ ¹นÕีé้

¢ขÍอºบ¤คØุ³ณ¤คÃรÑัºบ :)Thursday, December 9, 2010

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