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Presentation given to London Bloggers Meetup August 2011 about How travel bloggers, whether beginners, intermediate and advanced can make money from their blogs. Methods covered include advertising, writing, digital products, sponsorship, video and podcasts. Read my blogs at http://www.mybloggingjourney.com/ andhttp://www.heatheronhertravels.com/
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How Travel Bloggersmake money
from their blogs
Heather Cowper
About Heather on her travelsFamily TravelShort Breaks Food and Culture Active Travel
Multi-media
Content
Photos
TrafficReaders
Videos
Podcasts
£££
Advertising
Content is the foundation of your blog
Articles
TwitterGoogle +
Stumble
Sponsored Posts
Affiliate sales
Digital products
Consultancy
Membership
model
£££
More £££
More effort/experience
Contextual Ads
Affiliate links
BannerAds
TextLinks
SponsoredPosts
Writing forother sites
Digital products
Site sponsorship
Membership model
Consultancy/Services
MultipleSitesBeginner
Intermediate
Advanced
Where should I begin?
The money-making mind shift
It’s about me
It’s about my readers
Fun things I didPlaces I went
Who I hung out with
Where should I stay?How will I get there?
How much will it cost?
What gear do I need?Hi Mum!
Sell a solution
NomadicMatt.com
Indietravelpodcast.com Travelblogsuccess.com
The Pros• Quick and easy to add to your siteThe Cons• You will make very little money until you
have reasonable traffic• Makes your site look cluttered and
commercialTips• Works best for Search Engine Traffic
rather than social media or direct traffic• Works better in the post than the sidebar• Works best higher up rather than lower
and to the left rather than the right.• Test results for different size, placement,
colour
Contextual Ads
Writing for other sitesThe Pros• Your blog is a showcase for your
writing• Build links to your site• Perfect your skills while looking for
better paid writing assignments• Extra benefit if looking for press
tripsThe Cons• You won’t get paid much to start• You probably won’t make much long
term• May distract from your own blog
Sites I’ve written for
Travel Bloggers to watchAndy Jarosz – 501places.com
Lola Akinmade.com – Matador UAbigail King – Insidethetravellab.com
Affiliate salesTypes of affiliate product• Amazon associates – 5% commission• Travel services – 5% commission• E-books – 50% commission• Training courses – 50% commissionTips• Promote affiliate products you use
or are happy to recommend• Affiliate links within posts perform
better than in the sidebar• Look for higher value products to
promote on Amazon especially before Christmas
• Write honest reviews of e-books using affiliate links
AdvertisingTypes of advertising• Banner advertising• Widgets• Text Links• Sponsored postsTips• Base your price on value as well as
page rank and traffic• Be aware of Google guideline on
paid links• Maintain the quality of your site• At the beginning concentrate on
great content – then the advertisers will find you
Digital ProductsTips• Research your topic before you start to
make sure it’s something people will pay for
• Start by reviewing and selling other people’s e-books or create a free report of your own
• Check out what digital products are already available in your niche
• You can create the backbone of your report by writing a series of blog articles
• Run an affiliate programme– use E-junkie and Clickbank to manage this
Free report: http://www.smartpassiveincome.com/ebooks-the-smart-way/
Multiple sites
• More work to maintain multiple niche sites and may detract from your main site
• Easier to set up a second time based on your existing experience• You can be more commercial on niche sites• Benefits of leveraging existing advertisers• E.g. Sites about the place you live, a sub niche of your main site, ‘how to’ sites
Consultancy
• Advising Marketing/PR professionals on blogging and social media• Helping local companies to promote themselves in the online world• Advising on the technical aspects of blogging or SEO• Developing or running company Social Media sites e.g.
Twitter/Facebook• Advise companies who they should work with e.g. selecting of
bloggers for press trips or speakers for events• Organizing meet-ups of bloggers for specific promotions• Participation in marketing brainstorming sessions that relate to your
target market• Speaking at travel or blogging conferences and industry events
Examples of Consultancy
Site sponsorship
• Typically develops from press trips, advertising or PR relationships• A monthly stipend for a 3-12 month term.• Create a package of benefits including blog posts, inclusion in newsletters,
banners, social media promotion, personal appearances• Only work with brands you can believe in• Be clear about your proposition
Membership model
• Suitable for bloggers with an established blog and reputation and an engaged community
• A product that is paid for in stages or for a monthly subscription• Example 1: A Training course that includes ongoing support • Example 2: Access to premium content for a monthly subscription fee• The ongoing nature of payments means you will make more money• The model requires much more time and work to set up and support
Video and PodcastsSites that share revenue
Video Podcasts
Where you’ll find me
Heatheronhertravels.comMybloggingjourney.com
Twitter @HeathercowperFacebook Page /Heatheronhertravels
Slideshare /HeathercowperE-mail: heather@heatheronhertravels.comRead the article at Mybloggingjourney.com
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