Multichannel content - a mobile perspective

Commercial  Confidence  ©  Future  Pla3orms  Ltd  2012  

We  are  an  independent  digital  agency;  a  group  of  crea?ve  and  established  innovators  in  current  and  emerging  digital  pla3orms.      We  have  been  'doing  digital'  for  over  a  decade:  •  Vexed  Digital  was  formed  in  2005  by  the  

founders  of  Goodtechnology,  one  of  Europe’s  leading  agencies  (sold  to  WPP)  

•  Future  Pla3orms  have  over  10  years  of  experience  in  delivering  mobile  sites  and  apps  

•  We  have  now  merged  the  two  teams  under  the  Future  Pla3orms  name  

About  us  

The  evolu-on  of  mobile  content  

Early  apps  –  li9le  content  

Early  apps  –  one  excep-on  

Skip  to  2005    

Puzzler’s  opportunity  

Design  &  prototyping  (Crossword  &  Sudoku)    User-­‐tes?ng    Hints,  scores  and  leagues    Familiarity  of  single  game    

Content  packaging  

From  D2C  to  mobile  operators    From  single  play  to  subscrip?ons    

Puzzler’s  evolu-on  

60% liked all application features 97.5% found ease of play “just right” 70% said no improvements needed

Well  over  100,000  paid  download  pcm    New  formats  &  new  pla3orms    

Technology  &  packaging  

Technology  =  hurdle  Manual  work  to  adapt  content  to  mobile  

Technology  gets  easier  Less  legacy  content,  beYer  tools  &  smarter  apps  

Technology  in  control  Content  management  systems  

Technology  opening  up  Open  APIs  for  mobile  developers  

It’s  what  you  do  with  it  

Dennis  Publishing  

Dennis  Publishing  Straight  publishing  of  content  to  Newsstand  and  other  e-­‐formats.  

Dennis  Publishing  Roger’s  Profanisaurus  –  random,  search,  share,  favourites…    

What  now?  

Domino’s  mul--­‐channel  

Domino’s  cross-­‐channel?  

Domino’s  cross-­‐channel  

Thanks  

Read  more  at:  www.futurepla3orms.com    Follow  @futurepla3orms  @sergiofallea