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Find out more at: http://www.brand24.net On October 1st GoPro introduced the Hero3+ series with improved optics, size reduction, longer battery life and much more upgrades. Main purpose of this analysis is to research contents and sentiment of opinions related to new GoPro cameras. It is based on a data collected from the Internet monitoring and includes 4996 mentions from 300 domains and subdomains. Analyzed period: 1st October 2013 Results --------------------- Analyzed period is characterized by increased number of mentions in relation to previous days. Social media sites play a significant part in the analysis. Opinions make up a considerable percentage in the research. Positive sentiment characterizes almost all opinions. Contents of discussion are not diversified.
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GoPro Hero3+
Summary
• On October 1st GoPro introduced the Hero3+ series with improved optics, size reduction, longer battery life and much more upgrades.
• Main purpose of this analysis is to research contents and sentiment of opinions related to new GoPro cameras.
• It is based on a data collected from the Internet monitoring and includes 4996 mentions from 300 domains and subdomains.
• Analyzed period: 1st October 2013
Sources: www.gopro.com
GoPro Hero3+
Sources of mentions
GoPro Hero3+
Contents’ categories
3325
1391
181
48
mentions concerning GoPro Hero3+ announcement
shares of the new promo footage
sale offers
queries
An-nounce-
ment71%
Promo video23%
Sale offers4%
Queries1%
Other1%
GoPro Hero3+
Sentiment of opinionsOpinions collected in the analysis make up about 37% all mentions and nearly all of them are positive (95%).
Social media users express their excitement with the new product and its specs and also admire great and creative video work from GoPro.
Negative ones (3%) concern dissatisfaction with releasing new updates so often (following „the Apple style”) and disappointment with slight changes, since some social media authors have expected more.
About 2% users have mixed feelings about the release.
Positive95%
Negative3%
Mixed2%
GoPro Hero3+
Buy or not to buy…?
As many as 274 users expressed their desire or plan to buy brand new GoPro
Hero3+, while 72 have already ordered, purchased or received it as a gift from
GoPro. In turn 49 regret buying previous model Hero3 recently, as it’s become outdated now.
GoPro Hero3+
Promo footage
The promo video was shared almost 1400 times within 24 hours. Social media authors describe it as amazing, epic, awesome and mind blowing. The scene with lions especially appealed to the watchers. The graph presents how many times users mentioned specific words in relation to the footage. Moreover, about 60% mentions connected to the video have positive sentiment.
Spectacular
Nice
Stunning
Cool
Insane
The best
Mind-blowing
Great
Epic
Awesome
Amazing
Part with lions
0 10 20 30 40 50 60 70 80 90 100
GoPro Hero3+
Sample mentions
GoPro Hero3+
positive
GoPro Hero3+
positive
GoPro Hero3+
positive
GoPro Hero3+
negative
GoPro Hero3+
Conclusion
• Analyzed period is characterized by increased number of mentions in relation to previous days.
• Social media sites play a significant part in the analysis.
• Opinions make up a considerable percentage in the research.
• Positive sentiment characterizes almost all opinions.
• Contents of discussion are not diversified.
An Overview of the Analysis Tool
About
Brand24.Brand24 is a powerful, yet affordable tool for real-time social media monitoring and analytics. Designed to keep track of online conversations about your brand and products. Brand24 collects real-time social data from millions of sources.
Our web-based dashboard provides actionable customer insights, email alerts, influencer analysis, automated & customized PDF reports, infographics and many more. Brand24 allows you to measure key metrics around buzz and sentiment.
Awards & Achievements
Brand24Social Media Monitoring
Natalia Chrzanowskanatalia.chrzanowska@brand24.net
Mike Sadowskimike@brand24.netTwitter@SocialMemos
wwww.brand24.netfacebook.com/brand24twitter.com/brand24app
US: +1 (718) 737-76391562 First Ave #205-2290New York, NY 10028-4004
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