Disruption in the Dutch Hospitality Industry

BLUE OCEAN STRATEGY

…CREEREN VAN NIEUWE MARKTEN, ZONDER

CONCURRENTIE, MET EEN NIEUWE

WAARDEKETEN VOOR ALLE STAKEHOLDERS.

…IN STAAT ZIJN SCHIJNBARE CULTURELE EN/OF

ECONOMISCHE TEGENSTELLINGEN OM TE

ZETTEN IN KANSEN…

THE NEW AGE OF INNOVATION N=1 R=G

INTERNET HISTORY…

1. STATIC.

2. VOLUME GROWTH.

3. VOLUME EXPLOTION:

SEARCH / ALGORITHMS

APPLICATIONS

550.000.000.000 PEOPLE ON LINE

4. PEOPLE/CONNECTING

SOCIAL NETWORKS/MEDIA

WEB1.0

* DatafromForresterResearchTechnographics®surveys,2007

* “Here comes everybody”, Clay Shirky,2008

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: HOW SOCIAL CAN YOU BE ?

DUTCH HOSPITALITY INDUSTRY: HOW SOCIAL CAN YOU BE ?

Netherlands 13354

- GEEN VERGADERZALEN MAAR

VERGADERSTOELEN…

- GEEN UNIFORME VOORWAARDEN…

-  24/7 TOEGANKELIJK, BEHEER

ZELF RESERVERINGDETAILS…

-  ZALEN AFGESTEMD OP GEBRUIK…

-  SUPPLIERS HALEN ZELF

“BESTELLINGEN” OP…

-  COMMUNICATIE VIA SOCIALE

MEDIA…

Hyves,

Linkedin

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Seats2meet Plaza: www.mindz.com

Reviews: www.meetingreviews.com

“ikwilmeedoen.nl”

Corporate blog(s)

Social network: www.frisinjehoofd.nl

Personal blog(s) www.ronaldvandenhoff.nl

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IBM LEADERSHIP SURVEY 2008 :

HUNGRY FOR CHANGE

EXCEED EXPECTATIONS

GLOBALLY INTERGRATED

DISRUPTIVE BY NATURE

GENUINE

ENTERPRISE2.0