Buoi 1 tong quan

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BUI1:TNGQUANVSEOWEBSITE

NiDungBiHc:

1.TngquanvSeowebsite,xuhngSeo2014.

2.PhnbitSeo&GoogleAdwords.Seo&Adwordstrong1chindchmarketingonline.

3.CchthcSearchEnginehotng.SExphngwebsitecabnnhthno?

4.GiithchccthutngSEO.

5.CutrcwebsitechunSEOthnthinviSearchEngine.

6.HngdntovtiuwebsiteminphviBlogspot.

7.Citaddon:SeoQuake,Mozbar,Nodofollow...

1.Cchhotngcacngctmkim.

MtsthtcbnutinmbncnbitlcngctmkimcaGooglekhngphilconngi.Chnhvthscskhcnhaugiaconngivcngctmkimtrongvicnhginidungcamttrangweb.Mcdcngctmkimctrangbcccngnghrthinituynhinnvnkhngthngminhcthcmnhncvpcamtmuthitk,thngthcmthanhhocthycchuynngcamtvideono.Vvykhicngctmkimthuthpdliucatrangwebnchnhnvoccvnbncthcgnghiuctrangwebnyangmunnivvng.

CngCTmKimGm3BPhnChnh:

Robot(GoogleBot)Bthuthpthngtin

Robotcbitndinhiutngikhcnhau:spider,bot,crawler,hocwebworm,Vbnchtrobotchlmtchngtrnhduytvthuthpthngtintccwebsitetrnmng,ntngduytquacccutrcsiulinktvtrvccdanhmcktqucacngctmkim.Robotthngcvvihnhnhconnhnvntngdichuyntrninternetthngquacclinktvinternetchnhlmngnhncan.

Index-BPhnLpChMc

Hthnglpchmctrongcccngctmkimthchinvicphntch,chnlavlutrnhngthngtincnthit(thngquacctkhohaycmtkho)mtcchnhanhchngvchnhxctnhngdliumRobotthuc.

BPhnXLTnhTon

ylqutrnhtnhtoncaGooglenhmcungcpccktquchongitmkim.Theothngk,Googlesdnghn200yutxphngtrangweb.Ccyutnyctmquantrngkhcnhau,tuynhinmttrongnhngyutquantrngnhtxphngldatrnchtlngnidungvchtlngcanhnglinktntrangwebcabn.

==>Xemchititv200yutGooglexphngwebsiteti:http://seo.edu.vn/tu-hoc-seo/cong-bo-200-yeu-to-google-xep-hang-tu-khoa-p1-497

CChHotngCaGoogleSpider

-utinGoogleSpiderslydanhschccmychvtrangwebphbin.Saunsbtutmkimvimtsitebtk,nnhchmccctkhatrntrangvtheocclinkt(link)tmthybntrongtrangwebny.KhiSpiderxemxtcctrangweb(nhdngHTML),nlu:Cctbntrongtrangweb&nintmthycct.

Vd:Cctxuthintrongccthtiu,thmiut.nnhnnhylphnquantrngclinquannstmkimcangidngsauny.

VthivimiwebsiteGooglenscnhiuphngphpindexlichmc,litklicctkhachnh.NhngddngcchnothGooglecngluncgnglmchohthngtmkimdinranhanhhnngidngcthtmkimhiuquhnhocchai.

-KGooglesxydngchmc:

Xydngchmcsgipchoccthngtinctmthymtcchnhanhchng.Saukhitmthngtintrntrangweb,GoogleSpidernhnrarngvictmkmthngtintrnwebsitelmtqutrnhkhngbaogiktthcbivccquntrtrangweblunthayithngtin,cpnhtthngtintrnwebsiteviucngharngSpiderslunphithchinnhimvthuthpdliu.

GiswebsitecabnlmvngnhdulchnsluccchmctrnwebsitecabnvongnhdulchNusitebnlmvcanhc,nsluccchmctrnwebbnvongnhcanhc.

Xlvtnhton:

-SaukhilpchmcGooglesxl,tnhtonvmhathngtinlutrtrongcsdliu.Vkhicmttruyvntmkimthhthngstrvccktqucchanidunghuchtngngvicctruyvntmkimcangidng.

==>VichiurcchtmkimcaGooglesgipchoccSeoerthmnhiuknngcthtiuwebsitethnthinviGooglenhmmcchatrangwebcthhngcaohn.

2.CcThutNgSeoCBn

CRO:(ConversionRateOptimization)tiuhatlchuyni,binkhchtruycpwebsitethnhkhchhngtimnngchodoanhnghip.

CTR:Tlnhpchutchiachoslnhinth.Vd:nubnc5nhpchutv1.000hinth,thCTRcabnl0,5%.

PR:PagerankchscaGooglechobitmcquantrngcamttrangnidung.

DA:DomainAuthorityChschobitmcuytnvscmnhcamtwebsitedocngtySeomozara.

Robots.txtFileiuhngvaramnhlnhchoccbotcamytmkim.

IndexingChvicmttrangnidungcmytmkimavohthngcan(nhchmc)vshinthkhictmkim.

OnpageSEOCcyutvSeocthchintrnwebsite.

OffpageSEOCcyutvSEOcthchinngoiphmviwebsite(chvicxydngbacklink).

Backlinklinkttmttrangnidung(website)trtimttrangnidung(website)khc.

InternallinkChcclinktgiacctrang(bivit)bntrongmtwebsite.

ExternallinkExternallinklnhnglinkttrrangoikhngnmcngmtdomain.

Anchortextphnchdnggnlinktttrangnytitrangkhc.

Altthmtdphngchonh.

MetaDescripton:Thmtcawebsite.

Tittle:Thtiucawebsite.

404mHTTPtserverchobittrangnidungangcyucukhnghtnti.

RichSnippetsccthngtinbsungchoccktqutrntrangtmkim.Mcchlmnibtktqutmkim,giptngCTRchowebsite.

SitemapScawebsitegipchongidng+Spiderhiuccptrccawebsitevddngdichuynbntrongwebsite

RSShnhthccpnhttintcngaylptckhictintcmi.

DomainAgetuicamttnmin.

DomainkeywordstnminchachnhxctkhacnSEO.

3.CuTrcWebsiteChunSeoThnThinViSearchEngine.

SdngchunW3Ckhithitktrangweb:W3CtrongthitkwebsitelmththngcctiuchnhgiwebsitedatrnccchunmclinquannHTML,XHTML,SMIL,MathML,CSSVicngdngcctiuchunW3Cemlichobncclichsaukhithitkwebsite.

-WebsitecabnsthnthinhnviccSearchEnginecbitlgooglespider.

-Websitecabnchtrtttrnnhiutrnhduyt,bnkhngmtnhiuthigianchnhsavtiuhachotngtrnhduyt.

-Tcloadtrangnhanh.

-Tngthchvimitrnhduyt.

SdngccthHeading:CcthnycsdngchophntiuchnhhoctiuphnhmnibtvnmbncnlunngicvSE.Code:data

Tositemapchalinktncctrangnidungtrnwebsite.Nchophpngidngcthddngtmkimvtruycpnnidungmhcn.

Toccchmchngdn(breadcumb):Mcchchophpngidngddngquayliccchmcmtcchddng.

SdngBreadcrumb:Breadcrumbltphpccnglinkphncpgipngidngcthbitcmnhangtrangnovtcthdichuynthunlittrangnytrangkhctrong1website.NumtwebsiteccutrcphctpmlikhngcBreadcrumbthngidngdlmvotnhtrng:Khngbitmnhangtrangno,mcno???

VDvbreadcrumb:http://vseo.vn/kien-thuc-seo/seo-onpgae/toi-uu-hinh-anh-70.html

Dngnhdngchchophnlinktheadervfooterthayvdnghnhnh.

Hnchvicsdngtabletronghtml.cbitlcctablelngtable.

ToRSSfeedchonidungwebsite.

Totrang404chocclinktkhngtmthy.

Chophpthayithmetavtitlengvimibipost.

Sdngcutrcurlthnthinivicclinktvphntchmitbngdutr""hocgchdi"_"

Chntnminctnhlinquancaonnidungwebsite.Cthchamtvitkhachnhcawebsite.

Thngxuyncpnhtnidungchowebsite.

Thmhnhnhnidunghpdnhn.tccthuctnhnhtitlevaltvohnhnhsgipchoSEnhgicaochonidungwebsitecabnvtkhalinquanivihnhnh.

KhngSpamtkha.

HnchvicdngflashhoctthnlkhngdngflashvSEkhngthnhnbitc.

tlinkvcctrangtcgi,trangphntchctnhuytnhcao.iunysgipchobivitcabnctnhthuytphcvtintngcao.

Tomcchiasbivitnccmngxhibngcchtoraccntchias.

Tiuhinthtrangwebtrnccthitbding.

SdngccAnchortextiuhngngidngvSE.

4.ToVTiuWebsiteViBlogspot.

4.1.TmhiuvBlogspot.

-Blogspothinnaymttrongnhngnntngblogminphttnhtcsdngrngrivphbin.lldotisaomBlogspotvangcnhiuSeoersdngnphcvchocngvicyKeywordlnTop.

-BlogspotlconcaGoogle,vthbnhontoncthsdngchnhtikhonGmailtovquntrblog.

4.2.TovtiuhaBlogSpot

4.2.1.ToBlogspot.

Bc1:Truycpvtoblogmi.-Truycpvolinksau:http://www.blogger.com.-ngnhptikhonGmail.-ChnBlogmi(Blogthenew).-Giaodinhinranhsau:

ttnBlogsaochohpdnvchatkhalttnht

achBlogngnvchatkhalttnht

Tychnthemechoblog

Bc2:ttnBlogspot

-ttnBlogsaochodnhvchatkhalttnht.

-achBlogngnvchatkhalttnht.

-ChnThemechoBlog.

-ClickToblog!

-GiaodinquntrblogspothontonbngtingVit,ccbncthddngtmhiutngmcquntrmt.

4.2.2.TiuhaBlogspot

4.2.2.1.ThayiTitlecaBlogspot

-TtrangQuntrMuChnhsaHTML

-McnhBlogspotchhinthTitlecablogtrnttccctranghocbivit.

-NumunlyTitletheotngbivithoctrangththayoncodetrnbngoncodediy:

-SauchnLumu.

(*)Lu:CthdngcphpCtrl+Ftmoncodemnhcnnhanhnht.

4.2.2.2.ChnthmthMetaKeywordvMetaDescription

McnhthblogspotchacthMetakeywordsvMetaDescriptionnntaphilmthcngbngcchchnoncodesaunmgiacpth

-

-Thayccdngmuxanhtrongonmtrn.

-ChnLumuhonthnh

4.2.2.3.TiuhaURLthnthin

-imhnchtrongURLcablogspotlhinthkhnghtcckthaytiuqudisbctngntng.Vylmsaotiucurlthnthin?

Cch1:-Khivitmtbimi,banutatiukhngduvisktvakhngbrtngnURLvmtkt,sauxutbnbivitvquaylichnhsatiutrthnhcdu.

Cch2:-KhingbitiphncitbingLinktcnhLinktcnhtychnhinURLtiuvo(vitkhngduvcchnhaubidu(-)

4.2.2.4.Thmmttmkimchobivit.

-Thmoncodesauvotronggiacpth

-ClickchnSetting>>SearchpreferencestmnCustomrobotsheadertagstick"Yes"saululi.TychnhcitSearchDescriptionnhhnhbndi.

VinamaxVietnamJoint-StockCompany

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