From background to prototype

1

A study of golf etiquette for junior to enhance experience of the education of golf etiquette

SadiMdes JIHOON KWAK

1

2

Contents

1. Introduction 1.1 Background

1.2 Aim

1.2.1 Research question

2. Phenomenon of golf etiquette 2.1 The importance of golf etiquette

2.2 The lack of golf etiquette

2.2.1 Visiting

3. Study 3.1 In-depth interview

3.2 Questionnaire

3.3 Analysis

3.3.1 Coding

4. Study result 4.1 Concept

5. Proposal

Analysis

Research questionAim of the study

BackgroundObservation

Analysis Synthesis

RealizationResearch

Understand Make

Abst

ract

Real

1

3

2 Proposal

4

5

(Kumar, 2013)

Concept

3

IntroductionBackground

4

IntroductionBackground

5

Aim

Finding problems current

education of golf etiquette for

junior in Korea, and design

the education tools as well

as services to enhance the

education of golf etiquette

system.

6

Research question

What are the current situations of

education of golf etiquette for junior in Ko-

rea?

1. How the golf education system is comprised of?

2. How goes the education of golf etiquette for junior?

3. How amateur golfers think the golf etiquette?

7

Phenomenon of golf etiquette

The importance of golf etiquette

Face-to-face Without a refereeMore than 4 hours Individual play

8



Etiquette categories:

Safety.

Courtesy.

Pace of play.

Care of the course.(The Royal and Ancient Golf Club of St. Andrews)

9



“Playing golf demands knowledge of both the rules and a sense of how to

play”.(The Royal and Ancient Golf Club of St. Andrews)

10


The lack of golf etiquette_Visiting

There are not products and services of golf eti-

quette.

UK Korea

11


The lack of golf etiquette_Visiting

language writing

All golf instructors teach students to golf rules by

12

Summary

Golf

Golf swing

Theory Practical

Golf rules

Theory Practical

13

Study

In-depth interview

Date: 01.04.2016

Location: Nowan Gu, Seoul

Time: 10:30~16:00(6H)

Research method: Video record, in-depth interview,

Ethnography

Date: 06.04.2016

Location: Byung-dang, Gyung-Kido

Time: 14:00~17:00(3H)

Research method: Video record, in-depth inter-

view,

note taking, Ethnography

14

Study

In-depth interview

Instructor1

Name: JuHyun Lee

Age: 43

Location: KangJin-Gu, Seoul

Job: Professional golfer & In-

structor

Time: 17:00~21:00(5H)

Name: JinWon Suk

Age: 49

Location: Nowan Gu, Seoul


structor

Time: 10:30~16:00(6H)

Instructor2

Name: Sukjin Song

Age: 36

Location: Bung Dang,

GyungKido


structor

Time: 14:00~17:00(3H)

Instructor3

There is little education of golf

etiquette system in golf driving

ranges for junior.

Visual elements is very impor-

tant for children.

The time of golf swing is the

only 5 minutes among 5 hours.

Thus, golfers should know how

to handle with the other times.

Every the end of month, I have

been showing golf swing of

student videos to their parents.

Children want to play golf in

golf course, yet it is difficult to

play golf in field because of

busy life.

The first aim of my lesson is

that to make children playing

golf funny with their family.

In my experience, most chil-

dren seems to play golf more

interesting than other sports.

Curriculum for children is the

same as adult’s curriculum.

80% both children and their

parents like playing golf be-

cause they can walk and play-

ing together in golf courses.

15

Study

In-depth interview

Stu-dent1

Stu-dent2

Stu-dent3

Stu-dent4

Stu-dent5

Stu-dent6

Stu-dent7

Stu-dent8

Common ground

Two third of students have been playing golf because of their father’s demanded.

50% of students started playing golf by themselves.

The level of interest of playing golf is 4.75points of 6 points among 8 students.

Four children like sound of balls when they hit the golf ball, and sound of hole-

cups.

The average practice time is 50 minutes per week.

90% of students easy to get bored to play golf indoor driving ranges.

16

Study

In-depth interviewUser journey map

The instructor explain how to use golf clubs and teach golf rules to students in language.

The instructor asked students to golf rules.

Children can control the screen golf device.

The instructor report parents what their children learn during the lesson.

The instructor discuss with students about golf swing.

17

Study

This stakeholder map from one of student in the Hwarang elementary school dur-

ing in-depth interview. He is very interested in a computer class and a golf class.

In-depth interviewStakeholder map

This is the schedule of Hwarang elementary school.

18

Study

Questionnaire

Where : 2016 Korea golf fair in Kintex.

When : 11th June 2016.

Aim : Investigating the awareness of golf etiquette.

Who : 16 amateur golfers.

19

Study

Questionnaire_result

Is it important for golfers to teach golf etiquette?

YesNo

Do you think the golf etiquette is related with golf rules?

YesNo

Have you ever learn golf etiquette?

YesNo

How many proportion of learning golf etiquette is comprised compare with practical golf skill?

10%20%30%40%over 50%

20

Study

What do you think about golf etiquette? (chose two)

Rule

Pace of play

Care of the course

Courtesy

“Golf rules came from the etiquette”

“Playing golf is a gentleman’s game”


21

Study

Is the golf etiquette helpful to improve personality?

YesNo

Is the golf etiquette helpful to improve relationship?YesNo

Is the golf etiquette helpful in social life?YesNo


22

Study

Analysis

Open coding

Axial cod-ing

To draw a significant common

and repeated sentences and

words from in-depth interview.

To understand the relationship

both repeated sentences and

words from open coding and

build key concepts.

23

Study

Analysis

There are four categories in open coding.

1) Problem (ex_ Unstructured education of golf etiquette system).

2) A teaching method (ex_ Confirm the level of understanding).

3) Self-control (ex_ Self-emotion control).

4) Consideration (ex_ Respect for others).

Those categories came from sub-categories. And, the sub-categories came from in-depth interview.

Open coding

Axial cod-ing

24

Study

Analysis Problem

It is important for children to teach golf rules progressively.

25

Study

Analysis

A teaching method

It is important for children to give motivation of learning golf etiquette.

26

Study

Analysis

Self-control & Consideration

It is important for children to communicate with their friends and par-

ents.

27

Solution

Study result

Concept

Problem Concept

Lack of time to dedicate theoretical aspects of golf rules.

Lack of the learning stage of golf lesson.

Lack of time to practice playing golf.

Lack of common sense of golf rules.

Unstructured education of golf etiquette.

Reality

Presence

Being there

28

Summary

Golf

Golf swing

Theory Practical

Golf rules

Theory Practical

29

Study result

Concept

Problem Concept Solution

Teach students to golf etiquette by using VR goggles.5minutes learning golf etiquette through the VR device.

5minutes discussion session with friends and an instructor to better understand about golf eti -

quette as well as enhance logical thinking.

1) Practical function

Students can find golf rules in golf course by using the camera of toy figure

(The toy figure is connected with the application).If you do not know the golf rule in the golf course, just take a picture of the situation through the

toy figure. Then, the toy figure let you know the appropriate a golf rule against with the situation.

2) Theoretical information

Parents can see the video of golf swing of their child by using the application

and the toy figure.Students take a video of golf swing by using the toy figure, and send the video to their parents’

smartphone application.

3) Sharing information of golf lesson with parents.

Information

Enjoy

Sharing

VR goggle Smartphone

SmartphoneToy figure

Smartphone

Product & Service

In common, most lecture requires a lot of cognitively intensive activity. It makes students fatigue.

30

Proposal

Camera

Various kinds of emotions

31

Proposal

VR…

32

Proposal

Thank youAny questions?

33

Contents

Back ground

Research

Analysis

Concept

Prototype

34

Contents

1. Introduction

1.1 Background

1.2 Aim

1.2.1 Research question

1.3 Method

2. Phenomenon of golf etiquette

2.1 The importance of golf etiquette

2.2 The lack of golf etiquette

3. Study

3.1 In-depth interview

3.2 Visiting

3.3 Questionnaire

3.4 Analysis

3.4.1 Coding

3.5 Literature review

4. Study result

4.1 Concept

5. Proposal

The importance of golf etiquette – 1) 골프는 다른 스포츠 보다 에티켓을 더욱 중시하는 2 가지 이유가 있다 . 1. 심판이 없다 . 2. 동반자와 5

시간 동안 플레이를 해야 한다 . 3. Personal play 이자 , 개인 스코어로 다른 플레이어와 경쟁 해야 한다 .

2) 영국 세계 최초 로얄 엔세인트 골프장에 따르면 , 룰 , 플레이속도 , 공손함 , 안전이 골프 에티켓의 요소라고 정의 했다 .

하지만 ,,,,,,,

The lack of etiquette – 영국의 골프상점 , 한국 골프 마켓 및 회사에서 패션이나 단지 골프를 치기 위한 제품 및 서비스만 있었다 .

1 차 field trip 에서 한국 초등학교 골프 연맹에서의 인터뷰에서도 골프 에티켓의 부재를 들을 수 있었다 .

한국 골프산업에서 스크린 골프의 등장으로 , 한국 골퍼가 증가하고 있고 , 대중화 되고 있다 . 하지만 ,

골프 에티켓의 부재를 리서치를 통해 더 잘 알 수 있었다 .

Study for understanding the awareness of golf etiquette

HCI- To change small behavior -> 이 중 VR Technology

선택 . 왜냐하면 , 인터뷰 중 아이들이 실내에서 지루해 했고 ,

….

Art & Photos

From background to prototype