Upload
hq
View
317
Download
1
Embed Size (px)
Citation preview
TitleSubtitle
Contents
Case Study Collaboration . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Social Media Insight & Strategy. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Campaign Ideas. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ………………………….
Centre of Excellence. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Why Bloom? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Background: Different SpinBloom Worldwide have launched a specialist automotive engagement and innovation lab: Different SpinDifferent Spin is interested in partnering with ITB on upcoming research projects:
• Millennials don’t & wont buy cars
• Don’t Pink it & Shrink It: Automotive is failing to engage and innovate for women
In additon, we would like to propose providing marketing services expertise to take your social media to the next level.
Background: Insure the box
ITB is moving out of start-up mode following the recent acquisition by ANDIE.
There is a need to move to a more strategic activation of social media and other organic marketing activities to drive awareness; taking conversation with existing customers and new prospects to the next level.
ITB employs a test & learn approach to all activities taking learnings and applying them to optimise future activities.
Section One
Section TitleCurabitur blandit tempus porttitor. Curabitur blandit tempus porttitor. Vivamus sagittis lacus vel augue laoreet rutrum faucibus dolor.
Section One
Section TitleCurabitur blandit tempus porttitor. Curabitur blandit tempus porttitor. Vivamus sagittis lacus vel augue laoreet rutrum faucibus dolor.
Image Title goes here
Page Tile goes here
Lorem ipsum dolor sit amet, consectetur pising elit. Integer mollis varius porttitor. Praesent obortis porta pulvinar. Maecenas volutpat volutpat augue veldum varius mollis.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer mollis varius porttitor. Praesent lobortis porta pulvinar. Maecas volutpat volutpat augue bibendum. Praesent tempor, turpis at convallis congue, mauris purus consequat neque, sit amet morem ipsum dolor sit. Integer mollis varius porta.
Praesent lobortis porta pulvinar. Maecas volutpat volutpat augue bibendum. Praesent tempor, turpis at convallis congue.
Subtitle• bibendum. praesent tempor
• Turpis at convallis congue
• Mauris purus consequat
• Neque, sit amet morem ipsum
• Ddolor sit. Integer mollis
• bibendum. praesent tempor
• Turpis at convallis congue
• Mauris purus consequat
Maecenas faucibus mollis interdum. Cras mattis consectetur purus sit amet fermentum. Vestibulum id ligula porta felis euismod semper. Sed posuere consectetur est at lobortis. Curabitur blandit tempus porttitor. Fusce dapibus, tellus ac cursus commodo, tortor mauris condimentum nibh, ut fermentum massa justo sit amet risus. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus.– James Jack - Designer
01 Example TitleExample subtitle
02 Example TitleExample subtitle
Share of voicehas increased from 2% to 17%
No. 3 share of voice in MM9
Branded community is 3rd largest in Europe
Secondary titleInteger mollis varius porttitor. Praesent lobortis porta pulvinar. Maecenas volutpat volutpat augue vel bibendum. Praesent tempor, turpis at convallis congue, mauris purus.
elit. Integer mollis varius porttitor. Praesent lobortis porta pulvinar. Maecenas volutpat volutpat augue vel bibendum. Praesent tempor, turpis at convallis congue, mauris purus consequat neque, sit amet enimorem ipsum dolor sit amet, consectetur adipiscing elit. Integer mollis varius portasit amet enimorem ipsum dolor sit amet, consectetur adipiscing.
Maecenas volutpat volutpat augue vel bibendum. Praesent tempor, turpis at convallis congue, mauris purus consequat neque, sit amet enimorem ipsum.
Secondary titleInteger mollis varius porttitor. Praesent lobortis porta pulvinar. Maecenas volutpat volutpat augue vel bibendum.
Praesent tempor, turpis at convallis congue, mauris purus consequat neque:
• Sit amet enimorem ipsum dolor sit amet.• Consectetur adipiscing elit.
• Consectetur adipiscing elit. • Sit amet enimorem ipsum dolor sit amet.
• Consectetur adipiscing elit.
Toyota Tender 2015. Bloom Worldwide.
Secondary title
Toyota Tender 2015. Bloom Worldwide.
Facebook page Engagement rate
Brand A 1.2
Brand B 8.2
Brand C 1.4
Brand D 3.2
Source: Socialbakers analytics, January 20 - March 20, 2015. The ER is calculated as the number of likes, comments and shares made on a post divided by the total number of page fans.
8.23.2
1.4
1.2
Secondary title
Toyota Tender 2015. Bloom Worldwide.
Company A
Company B
Company C
Company D
0 1 2 3 4 5 6 7 8 9
Integer mollis varius porttitor. Praesent lobortis porta pulvinar. Maecenas volutpat volutpat augue vel bibendum. Praesent tempor, turpis at convallis congue, mauris purus consequat neque, sit amet enimorem ipsum dolor sit amet, consectetur adipiscing elit. Integer mollis varius portasit amet enimorem ipsum dolor sit amet, consectetur adipiscing.
49.8%
were active on Facebook
25.3%
were active on YouTube
25.1%
were active on Twitter
15.1%
were active on Google+
11.3% were
active on Pinterest
10.9%
were active on Instagram
Toyota Tender 2015. Bloom Worldwide.
AwarenessBuilding a large and engaged community
01 PerceptionDelivering content that has cut through and drives changes in perception and behaviour
02
AdvocacyUnderstanding the financial return on investment that social media delivers
03 ConversionsLaunching successfully on Instagram, building this into a long-term, successful platform for the brand
04
Secondary titleOur aim is to help Halfords improve its social media activity in four areas:
Toyota Tender 2015. Bloom Worldwide.
Integer mollis varius porttitor. lobortis porta pulvinar. Maecenas volutpat volutpat augue vel bibendum. Praesent tempor, turpis at convallis.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer mollis varius porttitor. Praesent lobortis porta pulvinar. cenas volutpat volutpat augue vel bibendum. Praesent tempor, turpis at convallis congue, mauris purus consequat neque, sit amet enimorem ipsum dolor sit amet, consectetur adipiscing elit. Integer mollis varius porta.
Ipsum dolor sit amet, consectetur adipiscing elit. Integer mollis varius porttitor. Praesent lobortis porta pulvinar. Maecenas volutpat volutpat augue vel bibendum. Praesent tempor, turpis at convallis congue.
Toyota Tender 2015. Bloom Worldwide.
Secondary title
Company NameProject titleStats
Awareness:Building a large and engaged community
01
Secondary titleOur aim is to help Halfords improve its social media activity in four areas:
Toyota Tender 2015. Bloom Worldwide.
Perception:Delivering content that has cut through and drives changes in perception and behaviour
02
Advocacy:Understanding the financial return on investment that social media delivers
03 Conversions:Launching successfully on Instagram, building this into a long-term, successful platform
04
Lorem consectetur adipiscing elit. Integer mollis varius porttitor. Praesent lobortis porta pulvinar. Maecenas volutpat volutpat augue.
03
Lorem consectetur adipiscing elit. Integer mollis varius porttitor. Praesent lobortis porta pulvinar. Maecenas volutpat volutpat augue.
01
Lorem consectetur adipiscing elit. Integer mollis varius porttitor. Praesent lobortis porta pulvinar. Maecenas volutpat volutpat augue.
03
Lorem consectetur adipiscing elit. Integer mollis varius porttitor. Praesent lobortis porta pulvinar. Maecenas volutpat volutpat augue.
01
Lorem consectetur adipiscing elit. Integer mollis varius porttitor. Praesent lobortis porta pulvinar. Maecenas volutpat volutpat augue.
02
Lorem consectetur adipiscing elit. Integer mollis varius porttitor. Praesent lobortis porta pulvinar. Maecenas volutpat volutpat augue.
03
Toyota Tender 2015. Bloom Worldwide.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer mollis varius porttitor. Praesent lobortis porta pulvinar. cenas volutpat volutpat augue vel bibendum. Praesent tempor, turpis at convallis congue, mauris purus consequat neque, sit amet enimorem ipsum dolor sit amet, consectetur adipiscing elit. Integer mollis varius porta.
Ipsum dolor sit amet, consectetur adipiscing elit. Integer mollis varius porttitor. Praesent lobortis porta pulvinar. Maecenas volutpat volutpat augue vel bibendum. Praesent tempor, turpis at convallis congue, mauris purus consequat neque, sit amet facilisis enimrem dolor sit amet, consectetur adipiscing elit. Integer mollis varius porttitor praesent.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer mollis varius porttitor. Praesent lobortis porta pulvinar. cenas volutpat volutpat augue vel bibendum. Praesent tempor, turpis at convallis congue, mauris purus consequat neque, sit amet enimorem ipsum dolor sit amet, consectetur adipiscing elit. Integer mollis varius porta.
Ipsum dolor sit amet, consectetur adipiscing elit. Integer mollis varius porttitor. Praesent lobortis porta pulvinar. Maecenas volutpat volutpat augue vel bibendum. Praesent tempor, turpis at convallis congue, mauris purus consequat neque, sit amet facilisis enimrem dolor sit amet, consectetur adipiscing elit. Integer mollis varius porttitor praesent.
Toyota Tender 2015. Bloom Worldwide.
Secondary title
3
6
14
5
Toyota Tender 2015. Bloom Worldwide.
Secondary titleInteger mollis varius porttitor. Praesent lobortis porta pulvinar. Maecenas volutpat volutpat augue vel bibendum. Praesent tempor, turpis at convallis congue, mauris purus .
elit. Integer mollis varius porttitor. Praesent lobortis porta pulvinar. Maecenas volutpat volutpat augue vel bibendum. Praesent tempor, turpis at convallis congue, mauris purus consequat neque, sit amet enim.
PURCHASERSFANS
OBJECTIVE
Fans vs Purchasers
Toyota Tender 2015. Bloom Worldwide.
Bloom App
Bold / Confident
Brave / Challenger Trust
Our Values
Toyota Tender 2015. Bloom Worldwide.
Our Values
Toyota Tender 2015. Bloom Worldwide.
Bold / Confident
Brave / Challenger Trust
Thank you.
Toyota Tender 2015. Bloom Worldwide.
Team Toyota
Toyota Tender 2015. Bloom Worldwide.
Kate CooperCEO
Toyota role: Kate has executive responsibility for Toyota Social Business at Bloom, leading the strategic direction of the project.
Brand experience: Head of Social, UK Cabinet Office & Number 10, Lego, RBS, Boots, Vogue, Economist.
Notable achievements: Named within SocialBuzz Top 50 most influential individuals in social media.Designed & launched Lego’s global social media training programme.Delivered social media coaching and training for UK’s top Cabinet Ministers
Image Title goes here
We use a 16 column gridEverything should align to this
Main titleSub-headingPraesent lobortis porta pulvinar. Menas volutpat volutpat augue vel bibendum. Praesent convallis congue, mauris purus .
elit. Integer mollis varius porttitor. Praesent lobortis porta pulvinar. Maecenas volutpat volutpat augue vel bibendum. Praesent tempor, turpis at convallis congue, mauris purus consequat neque, sit.
Toyota Tender 2015. Bloom Worldwide.
Secondary titleTertiary title
Ref: Colour palette
Example TitleExample subtitle