AutomotiveContent Strategies

2011 DMSC Follow Up Webinar

Christine Rochelle

Content Workshop ReviewWhy Content?

Reputation management

Social networks

Staff morale

SEO

SEO Content Strategies

Search & Content

Content is King

No “content farms”

Social Search

SEO Content TipsChoose Your Keyword

Single Keyword FocusCommon Keyword Phrases:

CITY BRANDCITY BRAND MODELCITY USED CARSCITY SERVICECITY BRAND SERVICE

Ex: Buffalo Jeep; Buffalo Jeep Wrangler, Buffalo Used Cars, Buffalo Service, Buffalo Jeep Service

Keyword = Monroe Ram

Keyword = Toledo Chevrolet

Keyword = Charlotte Used Car

SEO Content RulesSingle Keyword Phrase Focus (Ex: Buffalo Used Cars)

3-4 times in content

Dealership Name POD Score

Linking 1 = Dealership Name 2-3 = Keyword Link to content-rich pages

BlogMain SiteSocial Media

Tips for Writing OnlineShort & Concise

500-600 words max

Break up textSubheads & lists

Make your point fast

LinksContent-rich landing pages

Journalism Tips for Online Writing (Advanced)

HeadlineShort & eye-catching

Lede20 words max

Inverted Pyramid

Short Quotes Introduce source before quote

Upcoming Events

Automotive Internship Program

Classes begin in May 2011

www.automotiveinternships.org

Automotive Marketing Boot Camp

April 16-18, Orlando FL

www.automotivemarketingbootcamp.com

Q & A

Christine Rochelle

Christine.Rochelle@PCGMailer.com

@CLRochelle

@Digital_Dames