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1Ford Dealer Ad Co-op Opportunity
EASY Step-by-step process
EASY to implement and manage and PRE-APPROVED
RECOMMENDED by Ford Headquarters.
“We have seen so much traffic from our partnership with The Weather Channel. It has
been very advantageous to reach our Ford truck buyers. I really like the product.”
Karl Ott, General Manager, Keith White FordSouthern Mississippi
Co-op?Broadcast, print, outdoor advertising, direct mail, SEO, SEM, car listings and research sites
Ford requires 50% of available co-op to be spent on digital advertising/search.
9
10
Ad Creative
Keith White Ford Creative
13Create Your Own Ads
60 days to email or mail copy of ad creative & copy of your invoice
(Process detailed on Ford Dealer Toolbox)
No Screenshots Needed
Email: [email protected]
Reimbursement
220,000
5.5 Million
Top 15 Ranked Website
#2 Ranked Tablet App
#7 Iphone App
Top 10 Android App
.1% to .2%National CTR
Average
100%Accurat
e
Zip Codes
Weather Parting™Weather-smart condition triggers
5 levels of targetingZIPRadiusCountyDMAState
TEMPERATURE
101 or Higher90-10080-8970-7956-6941-5532-4031 or Lower
Temperature
Severe: Flood, Winter, Thunder, Hail, Tornado, Forest Fires, etc.
Pleasant: Sunny or Clear
Winter: Ice or Snow
Stormy: Thunder or Rain
Conditions
Heavy SnowHeavy RainHigh Pollen CountVery ColdVery HotVery WindyVery Humid
Relative Market Conditions
Weather-Parting
Weather-Parting
2015 vs. 2016?Vehicles?
Manhattan/Junction City100,000 Ad Impressions
Targeted By Zip Code
$1,200/mo for 12 Months
Desktop, Smartphone, Tablet Coverage
Manhattan/Junction City/Salina150,000 Ad Impressions
Targeted By Zip Code
$1,800/mo for 12 Months
Desktop, Smartphone, Tablet Coverage
Ad NetworksIn the mobile advertising space only five to 10 percent of all mobile ad inventory has
true GPS-generated latitude- longitude data.
Many ad impressions in fact are powered with less precise geographic information: zip codes, metro area, carrier IPs, etc. Also, even ad inventory with latitude-longitude information isn’t always what it seems. That’s because some ad platforms will take the rougher location data like a zip code and translate it into a latitude-longitude format.
Mobile5 to 10%True GPS TargetingZip code, metro area, carrier IPs
Ad Networks
