Primary

Primary

The films primary audience for this is around females aged around 15 – 25. This is because of the movie being an all female cast which appeals to them as well as appealing even more to strong, independent girls. The socio-economic group for this is C1 because

Secondary

People who like horror

Additional

Outdoor people

Rubicam

Primary Audience: Mainstreamers will mostly watch the film because of them being people want to be scared for the fun. It is also because

Rubicam

Secondary Audience: The aspirers

Rubicam

Additional Audience: The succeeders

ReformersIndiviuals