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商業模式創新講座簡報 110624
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1. 2011/6/24
2. 1. 20112. 3. ()
3. 1.2011
4.
5. ..
6. ..
7. / RD 9
8. 6/24 8/6~7 8/12~21 11/19 12/2 1 2 3 4 5 4 4
9. () (8/6) (8/7)9:00~12:00 1. (0.5hr) (3 hrs) 2. (2.5 hrs)
Apple Inc. ()13:00~16:00 1. (2.5 (3 hrs) hrs) 2. (0.5 hr)
10. 8/12 8/13 8/14 8/15 8/16 8/17 8/18 8/19 8/20 8/21 8/15 8/17
8/18 8/20 Business Model Harvard Johnson & Johnson Innovation
Workshop (not confirmed)
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12. 2.
13. 1.2.3.
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P-791Source:http://cdn-www.airliners.net/aviation-photos/photos/7/1/5/1153517.jpg
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Souce:http://pic.pimg.tw/tkbpeter/f7cb628286f18f83994c18667aaf064d.jpg
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20. * :+ : : (EX. )
21. P&G
22.
23. Alexander
24. CLIENT CLIENT CLIENT CLIENT SEGMENTS SEGMENTS SEGMENTS
SEGMENTS CLIENT CLIENT CLIENT CLIENT CLIENT CLIENT
HOW?SEGMENTSSEGMENTS WHAT? SEGMENTS SEGMENTS WHO? SEGMENTS SEGMENTS
CLIENT CLIENT CLIENT CLIENT SEGMENTS SEGMENTS SEGMENTS SEGMENTS
CLIENT CLIENT CLIENT $? SEGMENTS SEGMENTS ? ? CLIENT SEGMENTS
SEGMENTS
25. 9(1)Value Proposition 2)Target Customer Segments Market
Segmentation(3)Distribution Channels (4)Customer Relationships
(5)Value Configurations(6)Core Capabilities(7)Partner Network
Business Alliances(8)Cost Structure(9)Revenue ModelRevenue
Flow
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31. Example: Cemex, a Mexican cement maker,
32. -Lulu.com
33. The Empathy Map
34. Empathy Map1.brainstorm to come up with all the possible
Customer Segments that you might want to serve using your business
model.2.Choose three promising candidates, and select one for your
first profiling exercise.3.Start by giving this customer a name and
some demographic characteristics, such as income, marital status,
and so forth.4.Then, referring to the diagram on the opposite page,
use a flipchart or whiteboard to build a profile for your
newly-named customer by asking and answering the questions:
35. Source: Innosight Scott D. Anthony
36. 3. ()
37. 10 13%~15%2006 902007 161
Soucr:http://photo.518.com.tw/photo/2/806/645161/1293603189313932331.jpg
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39. 2007
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42. 7/15 02-26982989#2436 02-26982989#2455
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