Collaborative Consumption

Graduate project on collaborative consumption by Nadya Rodionenko

Graduate project on collaborative consumption by Nadya Rodionenko

The age of access

The new sharing economy

Me --> We

The Bright Future of Car Sharing

http://futureofcarsharing.com

collaborative consumption

is built around 3 systems:

Product service systems

Redistribution markets

Collaborative lifestyles

Underlying principles that make the systems work are;

Trust between strangers

Belief in the commons

Idling capacity

Critical mass

Drivers

P2P Technologies

Resurgence of community

Environmental concerns

Cost consciousness

Identity – a way of uniquely identifying people in the system

Presence – a way of knowing who is online, available or otherwise nearby

Relationships – a way of describing how two users in the system are related (e.g. in Flickr, people can be contacts, friends of family)

Conversations – a way of talking to other people through the system

Groups – a way of forming communities of interest

Reputation – a way of knowing the status of other people in the system (who’s a good citizen? who can be trusted?)

Sharing – a way of sharing things that are meaningful to participants (like photos or videos)

Social software honeycomb

Reputation management cycles on the social web

5 KEY TRUST MECHANISMS

1. Personal profiles

2. Officail verification

3. Degrees of separation

4. Peer reviews & ratings

5. High-touch : In-person screening

Personal profiles

Officail verification

Degrees of separation

thredUP leaderboard.

thredUP Badges

couchsurfing references

Peer reviews & ratings

High-touch : In-person screening

“Sharing appeal” by generation:  GenX surprise

Perceived “benefits” of sharing: a personalized value

Perceived “benefits” of sharing: a personalized value

Barriers to sharing:  it’s all about Trust

New success metrics for marketers

Our nation has the ‘will’, it just needs more of the ‘way’.

Solo, But Not Alone

@ejang