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دراسة عن شركات تكنولوجيا المعلومات فى مصر ومقارنتها بشركات تكنولوجيا المعلومات فى الاتحاد الاروبى من حيث العدد وحجم العماله والناتج القومى و ما يمكن أن يقدمه التسويق الإلكترونى لرواد الأعمال، بداية من وضع استراتيجية تسويق ناجحه، والأدوات المختلفة للتسويق الإلكترونى وانتهاءاً بأدوات القياس والتحليل وذلك لتعزيز وتقوية حملة التسويق الإلكترونى.
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SME Entrepreneurship
• Local and regional markets only.
• Innovation is not necessary
• Low risk
IDE Entrepreneurship
• Global markets.
• Based on innovation
• High risk
Revenue / Cash flow / Jobs
time
SME Revenue, Cash flow, Jobs over time
IDE Revenue, Cash flow, Jobs over time
Revenue / Cash flow / Jobs
time
Company
category Employees Turnover OR
Balance sheet
total
Medium-sized <250 ≤ € 50 m ≤ € 43 m
Small <50 ≤ € 10 m ≤ € 10 m
Micro <10 ≤ € 2 m ≤ € 2 m
http://www.census.gov
http://www.census.gov/
Micro
95.35%
Small
4.25%
Medium
0.33%
Large
0.07%
No. Of SMEs = 27,262,983
Total No. Of Enterprises = 27,281,452
99.93 %
No. of Employees in SMEs = 59,693,991
Total No. Of Employees = 120,903,551
Micro
11%
Small
24%
Medium
14%
Large
51%
49.37 %
Micro
92.69%
Small
5.79%
Medium
1.26%
Large
0.27%
ICT enterprises = 777,093
Total enterprises = 20,677,075
UE
ICT enterprises = 5,243
Total enterprises = 2,500,000
Micro
19%
Small
60%
Medium
16%
Large
5%
Egypt
4% 0.21 %
Micro
22%
Small
16%
Medium
16%
Large
46%
ICT Employees = 6,028,713
Total Employees = 130,558,715
UE
ICT Employees = 827164
Total Employees = 7300000
Micro
1% Small
9%
Medium
9%
Large
81%
Egypt
11.33 % 99.93 %
Micro
11%
Small
12%
Medium
15% Large
62%
ICT value added = 530,803
Total value added = 6,441,152
8 %
Micro
12%
Small
12%
Mediam
15% Large
61%
ICT Turn Over= 1,273,308
Total Turn Over = 25,161,848
5 %
Marketing
Lack of Financial Resources
Lack of Experience of Using Consultants
Uneven IT Awareness and Management Skill
Low competitive advantage
Know How
Culture
Declining effective demand on SME products
Lack of Human Resources
What is marketing? Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitability.
What is e-marketing? The application of marketing principles and techniques to achieve marketing goals via e-communication technology.
UX
Content Management
Marketing
Web Mastering
Web Developing
E-Marketing
Refe
rral
Ad SMM PPC SEO
Customers
Landing page
Leads
Opportunities
What’s your revenue per Customer
Conversion rate ( CR )
Customer revenue ( R )
How many visitors buy something?
visitor value= R*CR (For each traffic source)
Cost per visitor (For each traffic source)
visitors
Check shipping rate structure
Check your pricing Check fulfillment efficiency
Improve conversion rates site-wide
I have limited budget, but
lots of time
SEO
Social media
Build house e-mail
list
Affiliates
(Free Setup)
Directories &
Forums
I have limited time, but a
huge budget
Display/ Banners
PPC
3rd party e-mail
Affiliates
(Setup Fee)
Innovative-content Innovative-tactics Viral marketing
Sales Range Titles Units (Million)
1,000,000 or more 10 17
500,000 to 999,999 22 14
250,000 to 499,999 64 22
100,000 to 249,999 324 47
50,000 to 99,999 767 52
0 to 49,999 1,240,998 513
Total 1,242,185 665 Million+
LongTail Keywords Infographic…
Real phenomenon that permeates many aspects of
search marketing Popular Examples of the Long Tail:
◦ Keyword (Search Query) Reports ◦ Popular Content Reports
Why should you care about the long tail? ◦ “20-25% of all Google search queries are unique” (Google) ◦ “56% of buyers who search use queries of three or more
words, while only 7 percent use one word or an acronym”(Google)
◦ “Searchers are using longer queries” (Hitwise)
Has many implications for managing both SEO and PPC
Data Driven By Chitika Insights June 2013
1- Keyword
Research
2- Competitor
Analysis
3- Quality
content gets
published
4- On-page
5- Webmaster
Tools 6- Off-Page
7- Ongoing
Content
Addition
8- Social Media
9- Continuous
Evaluation
http://en.wikipedia.org/wiki/List_of_social_networking_websites
Investment in Social Media Will Become a Necessity, Not a Luxury
Google + Will Become a Major Factor
Image-Centric Networks Will See Huge Success
We’ll Witness the Rise of Micro-Video
Foursquare Will Decline Sharply
MySpace, Love it or Hate it, Will Grow
LinkedIn Will Become a Major Player for B2B Business Growth
Mobilized material is a must
Out with analytic and in with predictive tools
Facebook Video Ads.
Twitter Ads.
The Possibility of Google+ Ads.
Brand Building
Relationship Building
Word-of-Mouth
Expand Reach
Promotions
Indirect Marketing
Read
•Industry related websites
•Industry news (digital and print)
•Related blogs
•Online videos
Create
•Own voice
•Personable
•Consistent publishing
•Transparent
Share
•Photos on Flickr
•Digg related content
•Indirect marketing on Facebook
Discuss
•Build brand loyalty and awareness
•Always use feedback and response
•Engagement
•Add connections and
friends
•Build relationships and
loyalty
•Networking
•Online influencers
•Acknowledge others
and in turn be
acknowledged
• Facebook groups for
related interests and
like minded people.
•Uniquely represent
personality and
business
•Establish credibility
•Boost SEO Content
Creation
Community
Building
Connections Content
Sharing
Quran Tajweed
www.Quran-Tajweed.net
www.facebook.com/Quran.Tagweed
Private Web Business ◦ Display ads
◦ Affiliate Programs
◦ Sell products or services
Provide micro jobs
E-Marketing Services