인터넷 쇼핑몰 시장 현황 및 광고 집행 분석

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  • 1. 2010 8

2. INDEX1. - - - 2. - - - 3. - - - - - 3. 4. 1. 2009 670 , 20 2001 670 , 09 20 3% 09 16% , (: )(: ) - 5. 2. 20 44% 9 2003 11% 8 6 2009 9 Top4 , G 4 7 , 3 1 G 70% (2009 G 3,143 , 2,252 1 2 ) 4 4 (: ) G47,0009 31,000 87 5 1116,4833 1.5 14,8300.8 , (2009) 6. 2. (1)30 64% 28% , 30 55% 45% 1.5 , 30 (: ) (: )25,000 25,00020,000 20,00015,000 15,00010,000 10,000 5,0005,000 2006 2007 2008 20092006 2007 2008 2009 2010 2010 11 1 1 11 1111 ( ) 7. 2. (2) / , 4 / 1,445 , //(662 ), / (544 ) 4 119.6% /, /, (:) 20062010 (%) / 8,055,853 14,452,71179.4171.7688.67 // 5,307,4466,629,76024.9131.2015.97 /7,129,8685,442,121 -23.67 -17.81 -32.11 3,454,5934,252,53223.1037.61 -14.80 3,111,8523,930,85526.3228.4323.76 /3,914,0622,915,398 -25.51 -18.27 -43.42 /1,604,2512,575,50360.5473.6350.36 / 1,422,1832,333,66064.0975.7449.60 /982,560 1,486,72551.3157.3745.39 518,211 1,138,141 119.63 131.00 107.35 / 640,205726,811 13.5320.775.61 ( ) 8. 2. (3) /, Top3 , , Top3 7 , 1 5 (:) (:) 8/9 7 9. 2. (4)/ , 2010 / , 11 3 GSSHOP 6% 6% , 15% 15%27%6% 20092010 2009 20102009 2010 (%) (%) (%)G 18,299,430 17,921,217 -2% GSSHOP 8,798,959 8,292,221-6% 7,387,768 8,473,18215% 18,675,102 17,374,654 -7%CJ 6,726,093 6,796,9931% 7,334,275 7,788,465 6%1111,856,872 15,035,74127%6,502,506 6,862,7566% H5,856,038 5,980,799 2% 10. 11. 1. VS 2010 5 , 7 3% , 2 15% : () : : 1 10 : , , 3,400 < (%)> 20092010() 9.2%6.1% 3.2%3.1% 15.1%15.8% 13.2%12.2% TV 1.4%0.0% 12. 2. , 2008 11 (Groupon) ,,,SMS , SNS 2010 5 2010 3 2010 7 2010 5 7 (2) , ,,, , , SNS 2010 8 2010 8 , 29 17 , 12 5~ 20% 13. 3. , GSSHOP 1 CJ TV H QR GSSHOPGSSHOPCJCJ , QR , TV iOS4.0 ( 1 ) `` `H(HSearch)` 14. ( : ) 15. 1. 2010 _ 174 , 31% 2010 174 31% 2009 340 60% 2010 280 2010 400 12 100 (:) (:)31%100 G/AK//11//Dnshop/GS SHOP// /CJMALL//Hmall, 12 16. 2. 2010 _ , , 2~3 9 2009 2010 2 , 3 11 6 2009 2010 09 1(), 2010 2() 3 _2009 _2009 _ _ (:)(:) 1,2 9 3 17. 3. 2010 _ G,11,GS,,AK 12 103 09 G(49) > (20) > 11(10) > (7) 2010 G(52) > AK(13) > (11.8) > 11(11.6) AK 11 _ _ (:) G 11 GS SHOP CJMALLHmall DnShopAK 2009 4,924,506 2,065,851 1,024,555 707,271 121,730 83,860 61,886 453,852 172,046 27,150 118,274614,8582010 5,296,820 1,188,824 1,160,378 193,363 234,188 98,466 20,300 43,51210,678250,630 1,355,236 443,095 18. 4. 2010 _ , , 12 103 33 ,, 3 60% 32% 68%(70) , , , , (2.8), (2.5) _ _ _ _ (:) ( ) 7,079,455 904,604 639,692 368,986 295,554 19. 4. 2010 _ G 2009 49 , 2010 53 4 1 29.3, 2 23.6 1 09 2 09 2010 3( 11.7) , 6(7.5) 11, 7 3 48% G_ G_ G_ G_ (:)(:) G 12 3 4 56 2009 713,721651,873 1,003,035 867,791 924,077 764,009 2010 874,605888,119 1,169,298 759,982 852,756 752,060 20. 4. 2010 _ 2009 20 , 2010 12 8 1 5.7, 2 6.2 4 2010 1( 2.8) , 2(1) 4.3, 1.8, 1.3 3 63% _ _ _ _ (:) (:) 123456 2009 507,395 486,094 412,012 55,594445,256 159,500 2010 282,858 108,228 177,426 249,566 272,180 98,566 21. 4. 2010 _ 11 2009 10 , 2010 11 1 1 5.7, 2 5.9 1~4 2010 2( 2.7) , 6(0.8) 5.6, 3.2, 1.9 3 92% 11_ 11_ 11_ 11_ (:)(:) 111 23456 2009 98,758 35,020138,000 126,004 396,226 230,547 2010 132,800268,256 168,482 235,396 272,944 82,500 22. DMC ekyung82@dmcmedia.co.kr