SoCar B.I

Jeju

Strategic Planning

Business Development

Investment

M&A

…

Investment Banker

Asset Utilization

Idleness

Yield Management

The Age of Access

What’s Mine Is Yours

The Mesh

…

World Largest Rental Store

Access Trumps Ownership

Access-Based Consumption

Collaborative Consumption

Entrepreneurship

Change Makers

Start-Up Venture

Social Venture

Car Sharing

Reinventing Mobility

Fundamentally Change

the Paradigm of

Car Ownership

Obstacle

Economy of Scale

Seoul

Delivering Happiness

Team Work

Future

2,502 17,161

62,330

118,556

318,838

516,100

-

100,000

200,000

300,000

400,000

500,000

600,000

2000 2002 2004 2006 2008 2010

카셰어링회원수

북미와 유럽에서 폭발적인 성장세를 기록 중

[북미카셰어링 시장성장 추이]

자료출처 Collaborative Consumption

(단위 대수) (단위 명)

153 766

1,427

3,340

7,505

10,450

-

2,000

4,000

6,000

8,000

10,000

12,000

2000 2002 2004 2006 2008 2010

카셰어링 자동차 대수

2016년, 북미와유럽을합쳐차량 15만대,

회원수 1,000만명규모가될것으로예상.

[향후북미와 유럽의카셰어링 성장추이]

자료출처 Frost & Sullivan research

-

30,000

60,000

90,000

120,000

150,000

180,000

2009 2012 2016

유럽

북미

(단위 대수)

-

2,000,000

4,000,000

6,000,000

8,000,000

10,000,000

2009 2012 2016

(단위 명)카셰어링자동차대수 카셰어링회원수

[대표적인카셰어링 회사 Zipcar의 성장추이]

자료출처 Zipcar report 2011

대표적인회사 Zipcar의경우연평균 76%의고성장.

2011년, NASDAQ 상장

$58 106

131

186

242

$-

$50

$100

$150

$200

$250

2007 2008 2009 2010 2011

Zipcar 매출 추이

(Millions)

140,000

258,000

349,000

540,000

673,000

100,000

200,000

300,000

400,000

500,000

600,000

700,000

2007 2008 2009 2010 2011

Zipcar 회원 추이

(단위명)

P2P Car Sharing

Driverless Car

Obstacle

Q&A