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Λαμπράκος Πάνος , Industry Manager Greece - Cyprus, Google Greece

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1. Banking on the WebOctober 2014Google Confidential and Proprietary 1Panos LamprakosIndustry Manager - Finance 2. Greek Trends .grGoogle Confidential and Proprietary 2 3. 65% 90%Google Confidential and Proprietary 37m Greeks are online70%of the Greek Population40% use a smartphone10% use a tabletof Greek Men91% below 4040% above 40of Highly Educated Greeks55% use a smartphone 4. Google Confidential and Proprietary 4Banking SearchesIndexed QueriesY-o-YSearchEvolu/on(Banking)FY2011FY2012|26%FY2013|25%FY2014|32%Source: Google internal data| Apr12 Aug 14, Growth numbers refer to Q2 2014 vs Q2 2013 delta in searches 5. Google Confidential and Proprietary 5Banking Sector Brand BarometerIndexed QueriesSource: Google internal data| Apr12 Aug 14, Growth numbers refer to Q3 2014 vs Q3 2013 delta in searchesGrowth Period+32% in Q32014 6. Google Confidential and Proprietary 65.9%5.3%5.0%Brand vs. Generic4.4% 4.6% 4.6%4.2%4.7%Jan-14 Feb-14 Mar-14 Apr-14 May-14 Jun-14 Jul-14 Aug-14Branded GenericBrand vs Generic 7. Most people are interested in & 3.7%4.6%7.9%15.6%18.1%23.8%Google Confidential and Proprietary 7Generic Searches DeepdiveIndexed QueriesSource: Google internal data| Jul 12 Aug 14Othere-Services & Web banking Credit Cards 26.2% 8. Google Confidential and Proprietary 8Loans declining for sometime nowLoanSearchesonGoogle.grSource: Google Internal Data | January 2008 September 2014 Indexed QueriesDecliningeraStability 9. In periods of high uncertainty Greeks look forways to transfer their money abroadGoogle Confidential and Proprietary 9 10. Greeks look for banking products during officehoursGoogle Confidential and Proprietary 10People search for Bank Brands while they are working2013-10-142013-10-152013-10-162013-10-172013-10-18Source: Google Internal Data | Average hourly brand search distribution during regular workdays in 2014Indexed QueriesMonday Tuesday Wednesday Thursday Friday 11. Mobile Trends .grGoogle Confidential and Proprietary 11 12. Google Confidential and Proprietary 12Mobile Devices will dominateSource: BI IntelligenceWe arehere 13. Mobile search is accelerating in an amazing pace: Searches from mobile inAug 2014 are 3x the amount of searches in Aug 2012Google Confidential and Proprietary 13Mobile is growingIndexed QueriesSource: Google internal data| Apr 12 Aug 14MobileSearches 14. Users look for banking & finance info they can act on immediatelyGoogle Confidential and Proprietary 14Mobile users65%77% Get directions orCheck account balances51%Base: Respondents evaluating banking and finance category (218)Q. In these cases, how important to you is it that the website let you do each of the following?Source: http://www.google.com/think/collections/gomo.htmloperating hoursPay bills51%Transfer money 15. Google Confidential and Proprietary 15Thank you

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