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Thursday, August 8, 13

10 Tips from David Ogilvy on How to Be a Great Salesperson

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In 1935, in “The Theory and Practice of Selling the AGA Cooker” – a sales guide still considered one of the best sales manuals ever written – David Ogilvy outlined the 10 universal rules that define a successful salesperson.

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Page 1: 10 Tips from David Ogilvy on How to Be a Great Salesperson

Thursday, August 8, 13

Page 2: 10 Tips from David Ogilvy on How to Be a Great Salesperson

Tell the person who opens the door frankly and briefly what you have come for; it will get her on your side. Never on any account get in on false pretences. 1

Thursday, August 8, 13

Page 3: 10 Tips from David Ogilvy on How to Be a Great Salesperson

Study the best time of day for calling; between twelve and two pm you not be welcome, whereas a call at an unorthodox time of day – after supper in the summer, for instance – will often succeed2

Thursday, August 8, 13

Page 4: 10 Tips from David Ogilvy on How to Be a Great Salesperson

Study the methods of your competitors and do the exact opposite.3

Thursday, August 8, 13

Page 5: 10 Tips from David Ogilvy on How to Be a Great Salesperson

Find out all you can about your prospects before you call on them; their general living conditions, wealth, profession, hobbies, friends, and so on. Every hour spent in this kind of research will help you impress your prospect. 4

Thursday, August 8, 13

Page 6: 10 Tips from David Ogilvy on How to Be a Great Salesperson

The worst fault a salesman can commit is to be a bore.5

Thursday, August 8, 13

Page 7: 10 Tips from David Ogilvy on How to Be a Great Salesperson

The more she talks the better, and if you can make her laugh you are several points up.6

Thursday, August 8, 13

Page 8: 10 Tips from David Ogilvy on How to Be a Great Salesperson

Perhaps the most important thing of all is the avoid standardisation in your sales talk. If you find yourself one fine day saying the same thing to a bishop and a trapezist, you are done for. 7

Thursday, August 8, 13

Page 9: 10 Tips from David Ogilvy on How to Be a Great Salesperson

When the prospect tries to bring the interview to a close, go gracefully. It can only hurt you to be kicked out.8

Thursday, August 8, 13

Page 10: 10 Tips from David Ogilvy on How to Be a Great Salesperson

The more prospects you talk to, the more sales you expose yourself to, the more orders you will get. But never mistake a quantity of calls for quality of salesmanship. 9

Thursday, August 8, 13

Page 11: 10 Tips from David Ogilvy on How to Be a Great Salesperson

Quality of salesmanship involves energy, time and knowledge of the product. 10

Thursday, August 8, 13

Page 12: 10 Tips from David Ogilvy on How to Be a Great Salesperson

What do modern sales leaders think about how to be a great sales rep?

Thursday, August 8, 13