19302926 consumer-buying-behviour-on-hero-honda-bike

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  • ASTUDY

    ONCONSUMER BUYING BEHAVIOUR AT TIME TO

    PURCHASE HERO HONDA BIKE.

    A Report submitted in partial fulfillment of the requirements for the award of the degree of

    BACHELO OF BUSINESS ADMINISTRATIONTO

    SOUTH GUJARAT UNIVERSITY, SURAT

    Submitted By:TARANG P PATIL

    T.Y.B.B.A. (SEM-VI) ROLL NO.-23

    Under the guidance of MR.HORMAZ.D.PATEL

    Submitted To:THE CO-ORDINATOR

    THE SURAT PEOPLES CO-OP. BANK COLLEGE OF BUSINESS ADMINISTRATION

    UDHNA (SUART)

    March 2007

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  • THE SURAT PEOPLES CO-OP. BANK COLLEGE OFBUSINESS ADMINISTRATION

    CERTIFICATE OF THE FACULTY GUIDE

    This is to certify that the project entitled A STUDY ON CONSUMER BUYING BEHAVIOUR AT TIME TO PURCHASE HERO HONDA BIKE. Submitted in partial fulfillment for the award of the degree of BACHELOR OF BUSINESS ADMINISTRATION TO SOUTH GUJURAT UNIVERSITY, SURAT is a record of bonafide research work carried out by TARANG P PATIL under my supervision and guidance.

    Signature Signature

    Project Guide Co-Ordinator (Prof .H.D.Patel) (MRS. DAISY S.T)

    DECLARATION

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  • I , TARANG P PATIL , here by declare that the project report entitled A STUDY ON CONSUMER BUYING BEHAVIOUR AT TIME TO PURCHASE HERO HONDA BIKE. under the guidance of Prof H. D. PATEL submitted in partial fulfillment of the requirement for the award of the degree of Bachelor of business administration to south Gujarat university , Surat is my original Work - research study - carried out during 1st January, 2008 to 1st March ,2008 and not submitted for any other degree/ diploma/ fellowship or other similar titles or prizes to any other institute or university by any other person.

    Place: udhna signatureDate:

    TARANG PATIL .P.

    ROLL NO. 23

    ACKNOWLEDGEMENT

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  • INDEX

    This is the pleasure movement for me to explicate my energized intelligence. Thanks to Co-Coordinator Prof S.Z. daisy and to my guide prof. H.D.Patel from the Surat peoples co-op. bank college of business administration udhna, Surat. For accommodating advice during the research and help provided by them in preparation of this report. This report is guided by their co-operation and practicable suggestion. This study work could be finished with in the period.

    I got chance to recognize my aratitute to all staff to B.B.A. department for making available all facilities to complete the research work. As well as to all others who extended the precious co-operation by providing all documents and details required for this work.

    Place: - Surat TARANG P PATIL

    Date: - T.Y.B.B.A

    Roll No.:-23

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  • NUMBER SUBJECTPAGE NO.

    1 INTRODUCTUION 7 INTRODUCTUION OF INDUSTRY 8-9 HISTORY OF COMPANY 10-14

    2 THEORETICAL BACKGROUND 15-20 CONSUMER BUYING BEHAVIOUR

    3 PROBLEM DEFINATION 21-23 PROBLEM DEFINATION SCOPE OF STUDY OBJECTIVES OF STUDY LIMLTATIONS OF STUDY

    4 RESEACH METHODOLOGY 24-31 INTRODUCTION RESEARCH DESIGN SOURCES OF DATA RESEARCH INSTRUMENT SAMPLING PLAN DATA COLLECTION METHOD

    5 DATA ANALYSIS AND INTERPRETATION 30-486 TESTING OF HYPOTHESIS 49-517 FINDINGS 52-538 SUGGESTIONS 54-559 SWOT ANALYSIS OF HERO HONDA 56-5810 REFERENCE MATERIAL 59

    BIBLIOGRAPHY 60-61 APPENDIX 62-66

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  • LIST OF TABLE AND GRAPH

    No. Name of Tables And Graphs Page No

    1 Age wise Classification 332 Occupation wise Classification 343 Income wise Classification 354 Sources of finance 365 Analysis of Preferring Auto Mobile 376 Sources of Purchasing Bike 387 Age V/S usage of companies Bike 398 Decision maker for purchasing Bike 409 Feature Consideration when purchasing

    Bike42

    10 Attributes of Showroom 4411 Schemes that Attract most 4612 Features of Purchasing Bike 48

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  • CHAPTER : 1INTRODUCTION

    INTRODUCTION OF INDUSRY

    HISTORY OF COMPANY

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  • INTRODUCTION OF INDUSTERY

    Throughout the centuries man has striven to expand his capabilities through the use of machine. His ever inventive mind has constantly devised ways to use tool to increase his abilities to explore the world around him. To go faster, deeper, higher and further than before. Coupled with his need to find new thrills, new adventures and new modes of transportation, the invention refinement of the motorcycle seems an inevitable out come.

    It would seem that Michelangelo conceived of the bicycle as early 14th century. And his drawing shows a remarkable resemblance to he modern day bike. It had wheels of similar size and even pedals and chain. Albeit without any apparent means of steering.

    Through never built, it was a remarkably clever design, and early bicycle makers would have done well to study his concepts, there have, in fact been 4 machines built based on his drawing, attesting to the viability of his design.

    It wasnt until 1869 that the first serious attempts were made to produce motor driven bicycles. These very first were powered by steam, and driven by leather belts or as in the case of the roper steam velocipede of 1869 by a system of levers attached to a crank on the driven wheel.

    In 1885 the Daimler, Europe this is consider by many as the first true motorcycle or motor bicycle, as it was the first to employ an internal combustion engine and was designed from the ground up to be motor powered. Designed by gottlibe Daimler it was

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  • powered by an Otto cycle engine producing about horse powers. Note this design again employed wooden wheels and Daimler

    dropped the twist grip controls from his 1877 design in favor of leavers on the frame.

    In 1894 Hildebrand and Wolfmuller, France Worlds first production motorcycle. It came with a 1428 cc water cooled four-stroke motor producing 2.5 bhp. And speed of 25 mph.

    In 1898 orient-Aster, USA the American made production motorcycle was this entry built by the Metz Company, in Waltham, mass, it used an aster engine that was a French copy of the Metz Company, in Waltham, mass.

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  • History OF COMPANY

    Type : Public company

    Founded : January 19, 1984

    Headquarters : Haryana, Indian

    Key People : Brijmohan lall munjal

    (Chairman and managing Director)

    Industry : Automotive

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  • Produce : Motorcycle, Scooters

    Hero Honda Motorcycles limited is an Indian manufacturer of motorcycles and scooters. Hero Honda is a joint Venture that began in 1984 between the Hero Group of India and Honda From Japan. It has been the worlds biggest manufacturer of 2-wheeled motorized vehicles since 2001. When it produced 1.3 million motorbikes in a single year. Hero Hondas splendor is the largest selling motorcycle its 2 plants are in Dharuhera and Gurgaon, both in Haryana India. It specializes in dual use motorcycles that are low powered but very fuel efficient.

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  • India has the largest number of two wheelers in the world with 41.6 million vehicles. India has a mix of 30 percent automobiles and 70 percent two wheeler in the country. India was the second largest two wheeler manufacturer in the world starting in the1950s with the birth of Automobile products of India (API) that manufactured scooters. API manufactured the lambrettas but, another company, Baja Auto Ltd. Surpassed API and remained through the turn of the century from its association with piaggio of Italy (manufactured of vespa) The license raj that existed between the 1940s and 1980s in India. Did not allow foreign companies to enter the market and imports were tightly controlled. Customers in India were forced to wait 12 years to buy a scooter from Bajaj. The CEO of Bajaj commented that he did not need a marketing department, only a dispatch department. By the year 1990, Bajaj had a waiting list that was twenty-six times its annual output for scooters.

    In the mid-1980s, the Indian government regulation changed and permitted foreign companies to enter the Indian market through minority joint ventures. The two wheeler market changed with four indo-Japanese joint ventures: Hero Honda, TVS Suzuki, Bajaj Kawasaki and Kinetic Honda. The entry of these foreign companies changed the Indian market dynamics from the supply demand side. With a larger selection of two-wheelers on the Indian market, consumer started to gain influence over the products they bought and raised higher customer expectations. The industry produced more models, styling options, price, and different fuel efficiencies. The foreign companies new technologies helped make the products more reliable and with better quality. Indian companies had to change to keep up with their global.

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  • During the 80s, Hero Honda became the first company in India to prove that it was possible to drive a vehicle without polluting the roads. The company introduced new generation motorc